What should you look for?
Start with the sugar value per 100 g and confirmation of vegan status. Then compare the sweetener and nutritional information of the biscuits that meet your requirements.
| What to consider |
What to check before buying |
Who it matters to |
| Sugar-free and vegan |
Check the ‘of which sugars’ value per 100 g and look for a vegan certification or explicit confirmation from the manufacturer, including for processing aids. |
I don’t want to compromise on either requirement when choosing a biscuit; for around 50% of consumers, this combination is the top priority. |
| Sweetener and portion size |
Check the ingredients for maltitol or other polyols, and read any warning on the packaging. |
If I want to eat several biscuits, I want to take the sweetener used and my portion size into account. Around 30% of consumers give this consideration top priority. |
| Sugar claim on the front of the pack |
Compare ‘no added sugars’ with the sugar value per 100 g, and check the ingredients separately to confirm vegan status. |
I’m mainly looking for a plant-based option with no added sugars, and accept that it won’t always be sugar-free; this is the main consideration for around 20% of consumers. |
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Frequently asked questions
When does a biscuit qualify as sugar-free?
According to the Diabetes Fund, a solid product labelled sugar-free contains no more than 0.5 g of sugars per 100 g. Check the latest nutrition table, rather than relying solely on a claim on the front of the pack.
Do ‘no added sugars’ and ‘sugar-free’ mean the same thing?
No. A biscuit with no added sugars can still contain sugars. If you’re specifically looking for a sugar-free product, check the ‘of which sugars’ value per 100 g.
Is a biscuit with ingredients that look plant-based automatically vegan?
No, the ingredients list doesn’t always provide information about processing aids. If you’re looking for a strictly vegan option, check for a vegan certification or explicit confirmation from the manufacturer. According to the Dutch Association for Veganism, possible traces caused by cross-contamination are not, in themselves, an animal-derived ingredient.
Why does packaging sometimes warn of a laxative effect?
This warning may be linked to added polyols such as maltitol. The Netherlands Nutrition Centre says that large quantities of polyols can cause digestive problems, so check the ingredients and any warning on the packaging.