What should you look for in sugar-free biscuits?
Start with the sugar claim, then compare portions, ingredients and allergens. Only consider flavour and packaging once a biscuit meets your main requirements.
| What to consider |
What to check |
Who is it for? |
| Sugar claim |
Read the exact claim and check the ‘of which sugars’ value per 100 g. According to the Netherlands Nutrition Centre, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. |
If I want to choose a strictly sugar-free option, I don’t want to rely just on the front of the pack. For around 33% of consumers, checking the sugar claim comes first. |
| Sweeteners and portion size |
Check the ingredients for polyols and compare the energy per biscuit and per 100 g. Look out for any warning about excessive consumption. |
For a planned study break, I want to know what’s in one biscuit and which sweeteners it contains. For around 27% of consumers, portion size and sweeteners matter most. |
| Allergens |
Check the current packaging for the ingredients, highlighted allergens and any warnings about cross-contamination. |
If I need to avoid certain ingredients, the allergen information matters more than the flavour or sugar claim. Around 20% of consumers put this check first. |
| Flavour and packaging |
Only choose between flavours and pack formats once you’ve compared the label information you need. |
If several biscuits meet my requirements, I want a flavour and pack that suit my study break. For around 20% of consumers, this is the deciding factor. |
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Frequently asked questions
What does ‘sugar-free’ mean on a biscuit pack?
According to the Netherlands Nutrition Centre, a ‘sugar-free’ claim on a biscuit means it contains no more than 0.5 g of sugars per 100 g. ‘No added sugars’ doesn’t mean the same thing: a product may still contain sugars that occur naturally.
Does a sugar-free claim tell you enough about the nutritional value?
No, the claim relates to sugar, not the overall nutritional value. Also compare energy, fat, fibre and salt per 100 g, and consider the portion you plan to eat.
Why do some biscuits carry a warning about a laxative effect?
Certain biscuits containing polyols carry a warning that excessive consumption may have a laxative effect. Read the ingredients and the warning on the packaging of the variety you choose.
Do I need to check allergens in sugar-free biscuits?
Yes. A sugar-free claim tells you nothing about allergens. The Netherlands Food and Consumer Product Safety Authority lists 14 allergens that must be declared on labels; check the current packaging for the specific variety.
How should I store an opened pack for my next study break?
Follow the storage instructions on the packaging. For AH Digestive 0% sugar, Albert Heijn recommends storing the biscuits in a cool, dark and dry place and putting them in a sealed tin once opened.