What should you look for when choosing?
For Sinterklaas Eve, decide what matters most: speculoos flavour, sugar content, ingredients that suit your guests, or a plain biscuit you can enjoy on other occasions too. Then check the claim, nutritional information and ingredients on the pack you choose.
| What to consider |
What to check when buying |
Who it matters to |
| Speculoos flavour |
Compare the description with the claim and the sugar content per 100 g. Albert Heijn lists 0.4 g of sugars per 100 g for Céréal Speculoos with almond pieces. |
I want to serve a spiced biscuit at a Sinterklaas celebration without choosing regular speculoos. This flavour preference would be the top priority for around 33% of consumers. |
| Sugar content |
Check the ‘of which sugars’ figure per 100 g, even when the pack makes a claim about added sugars. Jumbo lists 1.7 g of sugars per 100 g for Verkade San Francisco Zero. |
If I mainly want to compare sugar content, the figure on the label matters more than the wording on the front alone. This would be the main consideration for around 25% of consumers. |
| Ingredients and allergens |
Check the current ingredients and allergen information for each variant, as well as any warnings about polyols such as maltitol or isomalt. |
I’m putting biscuits out for several people and want to know which ingredients they need to consider. Checking ingredients would be the priority for around 25% of consumers. |
| Enjoying them beyond the celebration |
Compare pack size, portion size and nutritional values per 100 g. Albert Heijn lists a 400 g pack of AH Digestive 0% sugar, with 465 kcal and 20 g of fat per 100 g. |
I’m looking for a plain biscuit I can enjoy with coffee or tea later on too, without assuming that ‘sugar-free’ means low in calories or fat. This would be the most important consideration for around 17% of consumers. |
Biscuits at Joybuy
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Frequently asked questions
Does ‘zero added sugars’ mean a biscuit contains no sugars?
No. A biscuit with this claim may still contain sugars. Jumbo lists 1.7 g of sugars per 100 g for Verkade San Francisco Zero, so check the ‘of which sugars’ figure on the packaging.
Is a sugar-free biscuit also low in calories or fat?
Not necessarily. Albert Heijn lists 465 kcal and 20 g of fat per 100 g for AH Digestive 0% sugar. If these values matter to your choice, compare the nutritional information per 100 g as well as the portion size.
Why do some packs carry a warning about a laxative effect?
The biscuits mentioned may contain polyols such as maltitol or isomalt. The product information warns that excessive consumption may have a laxative effect; be sure to read the warning, especially if you’re serving several types of biscuits.
How should I store an opened pack of sugar-free biscuits?
Store the biscuits in a cool, dry, dark place in a tightly sealed container. This is the Voedingscentrum’s storage advice for sugar-free biscuits; after opening, also keep an eye out for changes in smell and texture.