What should you look for when choosing?
First decide whether you’re looking for genuinely sugar-free biscuits or simply a product with no added sugar. Then check the label and the school’s rules before deciding how to offer the biscuits.
| What to consider |
What to check when buying |
Who this matters most to |
| Allergens and school policy |
Check the current packaging for allergens present and anything the product may contain. Ask the school which products it allows. |
If I’m handing out biscuits, I want parents and pupils to be able to check the allergen information before choosing. Around 36% of consumers put this information and school policy first. |
| Sugar-free or no added sugar |
Compare the ‘of which sugars’ figure per 100 g and read the exact claim on the packaging. |
I’m looking for genuinely sugar-free biscuits and don’t want to confuse a no-added-sugar claim with the total sugar content. For around 29% of consumers, this distinction is decisive. |
| Taste and portions |
Check how many individual biscuits or portions are in the pack, and how you’ll display the label at the stall. |
When planning the stall, I want to know how many portions I can offer and whether the flavour suits the range. This is the main consideration for around 21% of consumers. |
| Sweeteners and polyols |
Read the ingredients and look out for any warning about excessive consumption. |
I want to know which sweeteners the biscuits contain before deciding what portions to offer. Around 14% of consumers put this consideration first. |
Joybuy products with no added sugar
This product suits a no-added-sugar option, not a strictly sugar-free selection. For a school fair, also compare the allergens and information on the packaging.
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Organix Organic Farm Animal Biscuits 100 g
For anyone looking for biscuits with no added sugar, but not for a strictly sugar-free selection. According to the product information, these biscuits contain wheat and gluten and may contain nuts and milk. Check the current label and the number of portions before setting them out at the school fair.
View at Joybuy
Frequently asked questions
Does ‘sugar-free’ mean a biscuit contains no sugars at all?
No. Under European rules on nutrition claims, ‘sugar-free’ may be used for a biscuit that contains no more than 0.5 g of sugars per 100 g. ‘No added sugar’ means something different: to check the total amount, look at ‘of which sugars’ in the nutrition table.
How do I manage allergen information at a school fair?
Keep the ingredients and allergen information for every biscuit available, and ask the school how it wants this displayed at the point of sale. The Netherlands Food and Consumer Product Safety Authority sets out labelling rules for prepacked products and information requirements for unpackaged products sold by food businesses. Check with the school which rules and its own arrangements apply to the fair.
What should I look for in biscuits containing maltitol or other polyols?
Read the ingredients and the warning on the packaging before offering portions. According to Albert Heijn, AH Digestive 0% sugar contains polyols and carries a warning that excessive consumption may have a laxative effect.
How do I compare biscuits with different portion sizes?
First compare the nutritional values per 100 g, as the Netherlands Nutrition Centre recommends. This lets you compare like with like without different portion sizes affecting the results. Then check the number of biscuits per pack, the ingredients and the allergens to help you choose what to offer at the fair.