Who is this relevant to?

Shoppers keeping an eye on sugar limits

You’re looking for a biscuit to have with your morning coffee that carries the ‘sugar-free’ claim. So, you check the ‘of which sugars’ figure per 100 g, rather than relying on words such as ‘zero’ on the front of the pack.

Shoppers comparing nutritional values

You want less sugar, but you also look at energy, fat, fibre and serving size. A biscuit low in sugars isn’t automatically low in calories.

Shoppers who need to check ingredients

You’re looking for a biscuit to enjoy with your coffee and need to take ingredients such as polyols or allergens into account. In that case, it’s important to check the ingredients list for the exact variant as well as the sugar claim.

What should you look for when choosing?

First decide whether you’re looking for a strictly sugar-free biscuit or mainly want to avoid added sugars. Then use the nutritional information and ingredients list to compare products for your coffee break.

What to considerWhat to check when buyingWho it matters to
Sugar claim Compare the claim with the ‘of which sugars’ figure per 100 g. Under EU Regulation (EC) No 1924/2006, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. If I want to choose a strictly sugar-free biscuit for my morning coffee, the sugar content needs to match the claim. For around 33% of shoppers, that limit would be the most important factor when choosing.
Nutritional value Check energy, fat, carbohydrates, sugars and fibre per 100 g; compare the amount per serving too. I want to know the nutritional value of the number of biscuits I usually have with my coffee, not just how much sugar they contain. For around 25% of shoppers, this broader comparison would come first.
Ingredients and allergens Read the ingredients and allergen information for the exact variant, paying attention to polyols and any warnings. If I need to take certain ingredients into account, I can’t rely on the sugar claim alone. Ingredients and allergens would be the main concern for around 25% of shoppers.
Serving size and storage Check how many biscuits make up a serving and whether you can reseal the pack once it’s open. I want to choose an amount that suits my coffee routine and keep the rest of the pack in good condition. For around 17% of shoppers, this would be the most important factor.

Common mistakes

  • Confusing ‘0% added sugar’ with ‘sugar-free’

    A biscuit with no added sugars can still contain sugars. Albert Heijn states that Verkade San Francisco zero has 0% added sugar, but also contains 1.7 g of sugars per 100 g.

    If you want a product with the ‘sugar-free’ claim, check the sugar content per 100 g on the pack.

  • Assuming that low sugar means low in calories

    The sugar content doesn’t tell you how much energy a biscuit provides. Albert Heijn states that AH Digestive 0% suiker contains 465 kcal per 100 g.

    Compare the energy per 100 g with the amount you’d like to have with a cup of coffee.

  • Overlooking polyols and allergens

    The biscuits reviewed have different ingredients. For example, Jumbo lists polyols and wheat in Céréal Zonder Suikers Kokos Smaak; Choco Delight Puur also lists milk, egg, oats and soya.

    Read the ingredients, allergens and any warnings on the pack of the variant you choose.

  • Not sealing an opened pack properly

    A biscuit you enjoy now and then with your morning coffee should still be good to eat after opening. Voedingscentrum recommends storing sugar-free biscuits in a cool, dry, dark place and keeping them well sealed.

    Choose a pack size that suits how much you eat, and seal the pack properly after opening.

Brands to consider

Albert Heijn

Albert Heijn has a ‘sugar-conscious biscuits’ category and states that AH Digestive 0% suiker contains 0.3 g of sugars per 100 g.

  • For AH Digestive 0% suiker, Albert Heijn also states that it contains 5.7 g of fibre and 465 kcal per 100 g.
  • This variant contains wheat and polyols. The pack warns that excessive consumption may have a laxative effect; check the current ingredients and nutritional values on the pack.

Céréal

Jumbo lists separate nutritional values for two different Céréal variants: Zonder Suikers Kokos Smaak and Minder Suikers Choco Delight Puur.

  • According to Jumbo, the coconut variant contains 0 g of sugars and 4.1 g of fibre per 100 g; Choco Delight Puur contains 0.5 g of sugars and 8.8 g of fibre per 100 g.
  • Both variants contain maltitol and wheat. For the chocolate variant, also check the information about milk, egg, oats and soya.

Verkade

Verkade San Francisco zero is worth considering if you’re mainly watching your intake of added sugars.

  • Albert Heijn states that this variant has 0% added sugar.
  • The same product information states that it contains 1.7 g of sugars per 100 g. The variant also contains polyols, wheat, milk and soya.

Sondey

Lidl Netherlands presents Sondey as a brand offering a range of biscuits and snacks.

  • The range gives you a chance to compare different biscuit variants.
  • Before choosing a particular variant for a sugar-conscious coffee break, check its sugar claim, nutritional information and allergens.

Lotus Biscoff

Lotus Bakeries presents Biscoff as a biscuit to enjoy with coffee, for those who value that combination.

  • The coffee pairing makes the brand relevant if flavour is your top priority for a coffee break.
  • If you want to limit sugars, compare the claim and nutritional information on the specific pack; the coffee pairing doesn’t tell you anything about them.

Products on Joybuy

Matching products will be available soon.

Frequently asked questions

When can a biscuit be called ‘sugar-free’?

Under EU Regulation (EC) No 1924/2006, a biscuit can carry the EU ‘sugar-free’ nutrition claim if it contains no more than 0.5 g of sugars per 100 g. Check the ‘of which sugars’ figure on the pack.

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No. The EU conditions for ‘no added sugars’ concern what has been added during preparation; sugars that occur naturally can remain in the product. So, if the amount of sugars is a deciding factor for you, check the amount per 100 g.

Should I check for polyols in sugar-free biscuits?

Yes, if you want to know which sweeteners they contain or need to take account of a usage warning. Check the ingredients list and follow the warning on the pack of any product containing polyols.

How should I store an opened pack of sugar-free biscuits?

According to Voedingscentrum, store them in a cool, dry, dark place and keep the pack well sealed. A tightly sealed pack helps maintain their quality after opening.

Should I check the nutritional information on the pack?

Yes, especially if the sugar content, ingredients or allergens affect your choice. Albert Heijn says that product information can change, so check the pack of the variant you buy.