Who is this comparison for?

Budget shoppers with a sugar target

You want to compare the price per kilo, but only for biscuits whose sugar information fits your target. Then check the net weight and nutritional information per 100 g.

Shoppers keeping a close eye on sugars

You distinguish between ‘sugar-free’ and ‘no added sugars’. These claims don’t necessarily mean the same amount of sugars is shown in the nutrition table.

Shoppers checking allergens or polyols

As well as the sugar content, you need to check the ingredients, allergens and any warnings about excessive consumption.

What should you look for when choosing?

First decide whether you’re looking for a biscuit with as little sugar as possible or mainly want to avoid added sugars. Then compare the price per kilo and read the label on the exact pack.

What to consider What to check when buying Who should pay particular attention?
Price per kilo and sugar target Compare the current price per kilo and net weight of suitable biscuits; also check ‘of which sugars’ per 100 g. On a small shopping budget, I don’t want to judge by pack size alone and still want to stick to my sugar target. For around 50% of consumers, this combination comes first.
Sugars on the label Check the exact claim and ‘of which sugars’ per 100 g; ‘no added sugars’ doesn’t automatically mean 0 g of sugars. If I’m looking specifically for a biscuit with 0 g of sugars per 100 g, that figure matters more than the price per kilo. Around 33% of consumers prioritise this strict sugar target.
Allergens and polyols Read the ingredients, allergens and warnings on the current packaging. If I need to avoid an ingredient, I can’t choose based on the sugar claim alone. For around 17% of consumers, checking the ingredients is the top priority.

Common mistakes

  • Assuming ‘zero’ means 0 g of sugars

    Jumbo lists 1.7 g of sugars per 100 g for Verkade San Francisco Zero, despite the ‘zero added sugars’ claim. For Céréal Kokos, Jumbo lists 0 g of sugars per 100 g.

    Decide which sugar target matters for your purchase and compare the ‘of which sugars’ line on the exact pack.

  • Looking only at the pack

    It’s difficult to compare packs of different sizes by their dimensions alone when you’re shopping regularly.

    Compare the current price per kilo of biscuits that meet your sugar target, then check the serving size.

  • Overlooking ingredients and warnings

    Albert Heijn lists wheat and 14 g of polyols per 100 g for AH Digestive 0% suiker, with a warning that excessive consumption may have a laxative effect. The products mentioned also differ in their allergen information.

    If you have an allergy or sensitivity, always check the current packaging; a sugar claim is no substitute for checking the ingredients.

  • Treating spiced breakfast cake as a biscuit

    Lotus Mini Zero Ontbijtkoek is a spiced breakfast cake bar with no added sugars, not a regular biscuit.

    Only compare it if a spiced breakfast cake bar suits the occasion and serving size you’re looking for.

Brands to consider

Albert Heijn

AH Digestive 0% suiker is an own-brand biscuit sold in a 400 g pack. Albert Heijn describes it as sugar-free and lists sweeteners among the ingredients.

  • Albert Heijn lists 0.3 g of sugars per 100 g; compare the current price per kilo if you’re keeping an eye on your shopping budget.
  • The product contains wheat and 14 g of polyols per 100 g. The pack warns that excessive consumption may have a laxative effect.

Céréal

The sugar-free biscuits included in this comparison are Céréal Kokos and Céréal Speculoos Stukjes Amandel; check the packaging for each variant.

  • For the Kokos variant, Jumbo lists 0 g of sugars, 18 g of polyols and 4.1 g of fibre per 100 g.
  • The Kokos variant contains wheat and may contain other allergens. Don’t assume its nutritional values are the same as those of the Speculoos variant.

Verkade

San Francisco Zero is a tea biscuit labelled ‘no added sugars’.

  • Jumbo’s product information lists 1.7 g of sugars per 100 g, so you can compare the claim with the nutritional information.
  • The product contains milk, soya and wheat, and isn’t an alternative if you’re specifically looking for 0 g of sugars per 100 g.

Lotus

Lotus Mini Zero Ontbijtkoek is an individually wrapped spiced breakfast cake bar with no added sugars.

  • Lotus lists 2.5 g of sugars per 100 g for this spiced breakfast cake bar.
  • It isn’t a biscuit. Compare the product type and serving size before choosing it as an alternative.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as 0 g of sugars?

No. Jumbo lists 1.7 g of sugars per 100 g for Verkade San Francisco Zero and 0 g per 100 g for Céréal Kokos. So, alongside the claim, always check ‘of which sugars’ in the nutrition table.

How can I choose a sugar-free biscuit on a small budget?

Compare the current price per kilo of biscuits that meet your sugar target. According to Albert Heijn, AH Digestive 0% suiker contains 0.3 g of sugars per 100 g; if you’re looking specifically for 0 g, you can’t treat that figure as the same as the 0 g per 100 g listed by Jumbo for Céréal Kokos.

What should I look for if a biscuit contains polyols?

Read the ingredients and any warnings on the packaging, even if the sugar content meets your target. For AH Digestive 0% suiker, Albert Heijn lists 14 g of polyols per 100 g and warns that excessive consumption may have a laxative effect.

Does a sugar-free biscuit still contain calories?

Yes. ‘Sugar-free’ doesn’t mean calorie-free. The Voedingscentrum lists a value of 43 kcal for a 10 g sugar-free biscuit; for a specific biscuit, check the energy per 100 g and serving size on its packaging.