Shoppers looking for strictly sugar-free options
You want to check the claim on the packaging against the ‘of which sugars’ figure per 100 g, rather than relying on a product name such as ‘Zero’.
Only choose a biscuit as strictly sugar-free if the packaging makes that claim and the nutritional information supports it: under EU Regulation (EC) No 1924/2006, published on EUR-Lex, a product can claim to be ‘sugar-free’ only if it contains no more than 0.5 g of sugars per 100 g. ‘No added sugars’ does not automatically mean the same thing. If you eat shortly before exercise, also consider the portion size and the amount of fat, protein and fibre. For prolonged, intense exercise, planning your carbohydrate and fluid intake may matter more than the sugar-free claim, according to the Voedingscentrum.
You want to check the claim on the packaging against the ‘of which sugars’ figure per 100 g, rather than relying on a product name such as ‘Zero’.
You’re looking for a small snack before an early workout and want to choose something you can tolerate. The Voedingscentrum advises against large portions and products high in fat, protein or fibre just before exercise.
You look beyond the sugar-free claim because, during prolonged, intense exercise with heavy sweating, your carbohydrate and fluid intake during exercise may also matter, according to the Voedingscentrum.
Start by checking the exact sugar claim, then decide whether the portion size and timing suit your workout.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar-free claim | Check the claim and the ‘of which sugars’ figure per 100 g. Under EU Regulation (EC) No 1924/2006, published on EUR-Lex, a product labelled ‘sugar-free’ must contain no more than 0.5 g of sugars per 100 g. | If I’m looking for a strictly sugar-free option, I don’t want to mistake a different sugar claim for the same thing. Around 40% of consumers prioritise checking the claim. |
| Portion size and tolerance | Check the portion size, fat, protein and fibre content. If the product contains sweeteners, read the warnings on the packaging too. | Just before training, I want a small snack and don’t want to choose something that could sit in my stomach for a long time. Around 30% of consumers consider tolerance the most important factor. |
| Longer workouts | Compare the carbohydrates per portion and plan your snack and drinks around the duration and intensity of your workout. | If I’m exercising intensely for longer and sweating a lot, I don’t want to base my food and drink plan on a single biscuit. Around 30% of consumers prioritise this planning. |
A product name or the claim ‘no added sugars’ does not, on its own, confirm that a biscuit meets the threshold for the ‘sugar-free’ claim.
Read the exact claim and compare the ‘of which sugars’ figure per 100 g in the nutritional information.
According to the Voedingscentrum, a large portion and products high in fat, protein or fibre can take longer to digest.
Check the portion size too, and try a new biscuit on an ordinary training day first.
The Voedingscentrum states that products containing more than 10% added polyols must carry a warning that excessive consumption may have a laxative effect.
Read the ingredients and warnings, especially if you haven’t eaten the product before.
The sugar-free claim doesn’t tell you how many carbohydrates a portion contains. If you’re exercising intensely for more than an hour and sweating heavily, carbohydrates during exercise may be relevant, according to the Voedingscentrum.
First consider the duration and intensity of your workout, then check the carbohydrates per portion and what you’ll be drinking.
Albert Heijn lists Céréal biscuit varieties labelled ‘sugar-free’, including speculoos with almond pieces and sesame and vanilla biscuits.
Albert Heijn’s own-brand range includes AH Digestive 0% suiker.
Verkade describes San Francisco Zero as a biscuit with no added sugars.
Lotus Bakeries describes Biscoff as a caramelised, crunchy biscuit.
Yes, but no more than 0.5 g of sugars per 100 g. That’s the threshold for the ‘sugar-free’ claim under EU Regulation (EC) No 1924/2006, published on EUR-Lex. Check the nutritional information per 100 g.
No, they’re different claims. Verkade describes San Francisco Zero as having ‘no added sugars’. If you’re looking for a strictly sugar-free option, check the claim on the packaging and the ‘of which sugars’ figure per 100 g separately.
That depends partly on the portion size and ingredients, as well as what you can tolerate. The Voedingscentrum advises against large portions and products high in fat, protein or fibre just before exercise, as they can take longer to digest.
Read the ingredients and any warnings on the packaging. According to the Voedingscentrum, foods containing more than 10% added polyols carry a warning that excessive consumption may have a laxative effect.
No, a sugar-free claim doesn’t mean you need a biscuit for a long workout. If you’re exercising intensely for more than an hour and sweating heavily, carbohydrates during exercise may be relevant, according to the Voedingscentrum. So consider your food and drink together with the duration and intensity of your workout.