What should you look for in sprinkles?
If you’re looking for sugar-free bread toppings for your weekly shop, first check the sugar content and whether the product is intended for bread or rusks. Only then consider how convenient it is to pick up.
| What to consider |
What should you check? |
Who is this important for? |
| Sugar-free |
Check the ‘of which sugars’ figure per 100 g. Under the Annex to EU Regulation (EC) No 1924/2006, the ‘sugar-free’ claim for this type of food is subject to a maximum of 0.5 g of sugars per 100 g. |
If I want a sugar-free topping for breakfast, a sweet-sounding name shouldn’t mislead me. For around 50% of shoppers, this strict sugar-free requirement comes first. |
| Product type |
Check the ingredients and whether the description refers to a bread topping or soft sweets; the same name doesn’t mean the product is used in the same way. |
For a special occasion, I want aniseed sprinkles on my rusk, not sweets with a similar name by mistake. For around 30% of shoppers, keeping to this traditional use matters most. |
| Weekly shop |
Check the current nutritional information and pack size when adding a product to your shopping list. |
When doing my weekly shop, I want to be able to pick up a suitable product without planning an extra trip to the shops. For around 20% of shoppers, this practical convenience is the top priority. |
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Frequently asked questions
When can a food be labelled ‘sugar-free’ in the Netherlands?
Under the Annex to EU Regulation (EC) No 1924/2006, the ‘sugar-free’ claim can be used if a product contains no more than 0.5 g of sugars per 100 g or 100 ml. For sprinkles, check the ‘of which sugars’ figure per 100 g; phrases such as ‘less sugar’ don’t mean the same thing.
Are De Ruijter pink-and-white and party sprinkles sugar-free?
No, not the varieties for which Albert Heijn and Jumbo list nutritional values: according to those retailers, both contain 79 g of sugars per 100 g. Check the current packaging if you buy a different variety.
Can I use sugar-free sweets on rusks instead of aniseed sprinkles?
Don’t assume they’re the same product. Lekker Droppie describes ‘Suikervrije Muisjes Souris’ as soft sweets, while traditional De Ruijter sprinkles are sugared aniseed seeds for bread and rusks, among other uses. Check the product description if you’re specifically looking for a breakfast topping.
What should I look for if I do choose sugar-free sweets?
Read the ingredients and any warnings on the packaging of the sweets you choose. For example, Jumbo lists polyols in Klene Honingbijtjes Suikervrij and warns that excessive consumption may have a laxative effect. This product information doesn’t automatically apply to other sugar-free sweets.