What should you check when choosing?
Start with the sugar claim and the nutritional information per 100 g. Then check whether the ingredients are suitable for everyone attending and whether the product is practical to serve during the meeting.
| What to consider |
What to check when buying |
Who it matters to |
| Sugar claim |
Check the ‘of which sugars’ figure per 100 g. If the claim is ‘reduced sugar’, find out which similar product the reduction is based on. |
If a low sugar value is the main reason for my choice, I want to be able to verify the claim rather than simply take the packaging at face value; for around 50% of consumers, being able to make an informed sugar-conscious choice comes first. |
| Ingredients and allergens |
Check the allergen information on the current packaging and ask in advance which ingredients anyone attending needs to avoid. |
If not everyone can eat the same ingredients, I want to be able to provide a suitable alternative; an estimated 30% of consumers put suitability for the group first. |
| Serving and portions |
Check the portion size and pack size, and work out whether you’ll need something to serve it on or any serving equipment. |
When I want to serve biscuits quickly with coffee, I don’t want to have to spread and portion them during the meeting; for around 20% of consumers, ease of serving matters most. |
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Frequently asked questions
Does ‘sugar-free’ mean the same as ‘reduced sugar’?
No. Under the EU conditions published by EUR-Lex, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g or 100 ml. For ‘reduced sugar’, the reduction compared with a similar product must be at least 30%; a low sugar value alone doesn’t prove that comparison.
Does ‘sugar-free’ also mean low in energy?
No. Céréal lists 0.4 g of sugars and 404 kcal per 100 g for its almond speculoos biscuit. Compare both values on the same basis, then consider the portion you’re serving.
Which allergens are listed for the Céréal biscuit?
Jumbo lists almonds, barley, egg, milk, nuts, soya and wheat for Céréal Speculoos with almond pieces. Check the current packaging before serving, especially if anyone attending needs to avoid certain ingredients.
How should I store opened sugar-free biscuits until the next meeting?
Store opened sugar-free biscuits in a cool, dry, dark place in a tightly sealed container. The Voedingscentrum recommends keeping an opened pack of sugar-free biscuits in the kitchen cupboard for up to two months; also follow the storage advice on the packaging.