Who is this choice relevant to?

Shoppers who want to check the sugar claim

You want to choose porridge oats without unintentionally adding sugar to your diet. The ingredients list and the ‘of which sugars’ figure in the nutritional information help you assess the claim on the front of the pack.

Shoppers who plan breakfast portions in advance

You want to be able to choose a pre-measured portion quickly on busy mornings. The number of sachets, the amount per portion and the preparation instructions all determine whether a pack suits your routine.

Shoppers looking for gluten-free instant porridge oats

You need a product that is explicitly labelled gluten-free. A short ingredients list or the word ‘oats’ alone is not enough to give you that assurance; check the exact packaging and the allergen information.

What should you look for when choosing?

Start by checking the sugar claim and any gluten-free labelling. Then choose between ready-portioned sachets and a pack you can measure from yourself.

What to consider What to check when buying Who is this important to?
What the sugar claim means Read the exact claim, the ingredients and the ‘of which sugars’ figure per 100 g. Don’t treat ‘no added sugars’ as a synonym for ‘sugar-free’. If I want to make a considered choice about sugar, I need to know what the claim says and how much sugar the product contains. An estimated 36% of consumers make this their priority.
Speed and portions Compare the number of sachets, the amount per portion and the preparation method. On a busy morning, I don’t want to measure out porridge oats every time. An estimated 29% of consumers prioritise the convenience of pre-measured portions.
Stocking up and portioning for yourself Check the pack size, closure and storage instructions, and decide whether you want to measure out portions yourself. If I’m planning several breakfasts at home, I want to choose the portion size myself. An estimated 21% of consumers prioritise this flexibility.
Gluten-free labelling Check that the exact product is explicitly labelled gluten-free, and read the allergen and precautionary ‘may contain’ statements too. If gluten-free is a requirement for me, I can’t assume ordinary oats are suitable. An estimated 14% of consumers make this their priority.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    Quaker Oats Express Naturel and Elovena Natural, as described by Albert Heijn, contain no added sugars, but their nutritional information lists 1 g and 1.2 g of sugars per 100 g respectively.

    Compare the claim with the ingredients and the ‘of which sugars’ figure per 100 g. Also check separately what you might add to your porridge oats.

  • Assuming ordinary oats are automatically gluten-free

    According to Albert Heijn, Elovena Natural instant oatmeal is explicitly labelled gluten-free. The Quaker and Brinta products described, on the other hand, carry allergen or precautionary statements relating to cereals containing gluten.

    If you need a gluten-free product, look for that claim on the exact pack you’re buying and check the allergen information again.

  • Relying only on an old product description

    Ingredients, nutritional values and allergen information can change when a product is updated. A description you looked at previously is therefore not enough to make a choice based on sugar or allergens.

    Check the current sugar claim, nutritional information, allergens, best-before date and preparation method on the pack.

Brands to consider

Quaker

Worth considering if you’re comparing plain porridge oats in portion sachets with a larger pack.

  • Albert Heijn describes Oats Express Naturel as wholegrain porridge oats with no added sugars, supplied in 12 individual sachets.
  • The variant described contains naturally occurring sugars and lists oats, with possible traces of soya, barley and wheat. This product information does not confirm that the variant contains no sugars or is gluten-free.

Elovena

Worth considering if both an explicit gluten-free claim and individual instant portions matter to you.

  • Albert Heijn describes Elovena Natural instant oatmeal as gluten-free and with no added sugars, packed in 5 sachets of 40 g.
  • The nutritional information lists 1.2 g of sugars per 100 g. The pack contains five portions, so check whether that suits your plans for stocking up.

Brinta

Worth considering if you’d rather measure portions yourself from a pack of rolled oats than use individual instant sachets.

  • According to Albert Heijn, the ingredients list for Brinta Havermout states that it contains 100% rolled oats.
  • This is not an individually portioned instant product. The porridge oats described may contain traces of wheat and rye and are not labelled gluten-free.

Joybuy products for your cupboard

This pack of porridge oats is a good option if you’re stocking up for breakfast. Before buying, check the current packaging for the sugar claim, nutritional information and allergen information that apply to this variant.

Quaker Express Oatmeal, 324 g pack

Quaker Express Oatmeal 324 g

For anyone who wants to stock up on porridge oats and check the sugar claim on the packaging for themselves.

324 g pack. If you need a gluten-free diet, also check the claim and allergen information for this exact variant.

View at Joybuy

Frequently asked questions

Does ‘no added sugars’ mean instant porridge oats are sugar-free?

No, the two claims don’t mean the same thing. According to their nutritional information, the Quaker Oats Express Naturel and Elovena Natural products described by Albert Heijn contain 1 g and 1.2 g of sugars per 100 g respectively, despite stating that no sugars have been added. Check the exact claim and nutritional information for the variant you’re buying.

Which instant porridge oats can I choose if gluten-free is a requirement?

Choose an instant variant explicitly labelled ‘gluten-free’ and check the current packaging. Albert Heijn labels Elovena Natural instant oatmeal as gluten-free; the regular Quaker and Brinta products described have allergen or precautionary statements relating to cereals containing gluten.

What’s the difference between portion sachets and a larger pack?

Portion sachets are pre-measured, while a larger pack lets you decide how much porridge oats to use. Albert Heijn describes Quaker Oats Express Naturel as having 12 sachets and Elovena Natural as having 5 sachets of 40 g. When planning your stock, check the number of portions and the preparation instructions on the pack.

What should I look out for when storing porridge oats in the cupboard?

Follow the storage instructions and best-before date on the pack you buy. Reseal an opened pack as directed on the packaging, and check that individual sachets are intact.