Sugar-conscious snack shopper
Looking for an egg cake that demonstrably contains less sugar, and wants to base their choice on more than a light appearance or the calorie count per cake.
Who is this choice relevant to?
Chemist’s shelf buyer
Needs to know whether a specific variant is available. Bolletje says that Brosse Eierkoek Kaneel is available at Kruidvat only during promotions, not as a regular range item.
Portion-conscious shopper
Wants to know what one egg cake contains without losing sight of its nutritional value per 100 g. Jumbo lists 6.6 g of sugars per cake and 42 g per 100 g for the Bolletje Brosse Eierkoek with milk coating.
What should you look for?
For a sugar-conscious shelf, start with a verifiable comparison between egg cakes. Then decide whether regular availability and the portion or product variant suit the intended use.
Egg cake with demonstrably less sugar
When: choose this option if you can make a verifiable sugar comparison between the exact variant and a named egg cake.
Trade-off: a general description such as ‘sugar-conscious’ doesn’t, by itself, tell you anything about the sugar content of this egg cake.
Regular or wholemeal egg cake
When: choose this option if you’re mainly looking for an egg cake as a product, or a wholemeal variant.
Trade-off: the description ‘wholemeal’ doesn’t prove that the product contains less sugar.
Another sugar-conscious biscuit
When: consider another type of biscuit if a sugar-conscious range matters more to you than the egg cake shape.
Trade-off: it’s a different product category, so check its nutritional information and ingredients separately too.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar reduction | Compare the sugars per 100 g with those in a named reference egg cake, and check the current information on the packaging. | Anyone looking for less sugar will want to be able to establish the difference compared with a regular egg cake. Demonstrable sugar reduction would be the main reason to buy for around 50% of consumers. |
| Availability | Check whether each variant is a regular product or a limited-time promotion at the chemist’s. | For a permanent place on the shelf, I don’t want to rely on promotional stock. Regular availability would be the priority for around 30% of consumers. |
| Portion and variant | Check the portion size, sugars per cake and ingredients; assess a coating or topping for the exact variant. | If I have one egg cake, I want to know what that portion contains and which variant I’m choosing. For around 20% of consumers, the portion and product experience would be the main consideration. |
Common mistakes
-
Mistaking calories per cake for sugar reduction
Jumbo lists 58 kcal and 6.6 g of sugars per cake for the Bolletje Brosse Eierkoek with milk coating, alongside 42 g of sugars per 100 g. The figure per cake alone doesn’t show whether this variant contains less sugar than another egg cake.
Check both sugar figures and compare products on the same basis: per 100 g.
-
Applying a category label to every egg cake
Albert Heijn has a ‘Sugar-conscious biscuits’ category. This kind of category isn’t nutritional information or a sugar comparison for an individual egg cake.
Check the exact variant, its nutritional information and the wording on the packaging.
-
Treating a promotional item as regular shelf stock
Bolletje says that Brosse Eierkoek Kaneel is available at Kruidvat only during promotions and isn’t a regular range item.
Plan your shelf around the variant’s range status at the chemist you’re targeting.
Unreliable promotional stock can mean extra work finding replacements for the shelf.
-
Relying on out-of-date product information
Albert Heijn warns that ingredients, nutritional values and allergen information, among other details, can change.
Use the current packaging for the exact variant when writing shelf labels and making purchasing decisions.
Brands to consider
Bolletje
Bolletje offers Brosse Eierkoek variants, including a cinnamon version for chemists.
- Bolletje says its Brosse Eierkoeken are made with free-range eggs and a light, whisked batter.
- Bolletje says the cinnamon variant is available at Kruidvat only during promotions. Check the sugar content of each variant; the product name doesn’t prove that it contains less sugar.
Albert Heijn
Albert Heijn lists both regular and wholemeal AH egg cakes.
- The individual variants give you a starting point for comparing nutritional information product by product.
- ‘Wholemeal’ doesn’t automatically mean less sugar. Albert Heijn advises checking the packaging because product information can change.
Jumbo
Jumbo lists regular and wholemeal egg cakes, as well as a Bolletje Brosse Eierkoek with milk coating.
- For the Bolletje variant with milk coating, Jumbo lists sugars per cake and per 100 g, so you can compare both figures.
- The figures for that Bolletje variant don’t apply to Jumbo’s other egg cakes or to another Bolletje variant.
Joybuy products
Related products coming soon.
Frequently asked questions
Does a light egg cake automatically contain less sugar?
No. Its texture tells you nothing about sugar reduction. Compare the sugars per 100 g on the current packaging with those in a named egg cake, and check the amount per portion too.
How should I assess a ‘less sugar’ claim?
Check the nutritional information for the exact variant and the comparison behind the claim. According to the Netherlands Nutrition Centre, nutrition claims are subject to specific conditions; a general category label doesn’t replace the information on the individual product.
Is Bolletje Brosse Eierkoek Kaneel regularly stocked at Kruidvat?
No. Bolletje says this variant is available at Kruidvat only during promotions and isn’t a regular range item. Check current availability before reserving permanent shelf space for it.
How should egg cakes be stored?
Follow the storage instructions on the packaging of the egg cakes you buy. Jumbo says to store its egg cakes in a cool, dry, dark place; don’t apply that guidance to other variants without checking.