Choose a biscuit with less sugar if you’re looking for a familiar treat, or compare sugar-free products if a low sugar content per 100 g is your priority. Individually wrapped breakfast cake with no added sugars can be more convenient to take with you, but it’s a different type of product and isn’t necessarily sugar-free. Whatever you choose, check the nutritional information, ingredients, allergens and storage advice on the packaging.
Who are these options for?
Festival-goers keeping an eye on sugar
You compare biscuits using the ‘of which sugars’ figure per 100 g. For a sugar-free product, also check which sweeteners it contains and whether the packaging warns against excessive consumption. The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g.
Campers who want snacks that are easy to pack
You’re looking for something you can take with you without any preparation and easily share on the go. Individually wrapped portions can be useful; also check how to store the product before and after opening.
Fans of a familiar biscuit who want to cut back
For example, you might want to keep enjoying a stroopwafel but find a version with demonstrably less sugar than a similar product. Check what the comparison is based on, as well as the total sugars per 100 g.
What should you look for when choosing?
Start with the type of product you want to take with you: a sweet biscuit, breakfast cake and savoury cracker won’t all meet the same needs. Then compare nutritional values per 100 g and check that the packaging suits how you’ll store and share it at the campsite.
| What to consider |
What to check when buying |
Most relevant for |
| Sugar content |
Compare similar products using the ‘of which sugars’ figure per 100 g; check what a claim such as ‘less sugar’ refers to. |
If I’m looking for a biscuit with less sugar, I don’t want to rely on the wording on the front alone. Around 33% of consumers prioritise sugar content. |
| Taking it with you and storage |
Check the portion packaging and storage advice, including what to do after opening. |
For my festival bag, I want a snack that’s easy to share and can be stored as directed on the packaging. For around 27% of consumers, practicality is the most important factor. |
| Ingredients and allergens |
Read the ingredients list and allergen information for every product you plan to share. |
When I take snacks for the group, I need to consider what everyone can eat. Around 20% of consumers prioritise these checks. |
| Sweeteners and taste |
Check which sweeteners have been used and read any warnings about excessive consumption. |
I want to know in advance whether the sweetener and flavour suit me. This is also the main consideration for around 20% of consumers. |
Common mistakes
-
Taking ‘zero’ or ‘less sugar’ on the front at face value
Those words don’t tell you how much sugar a biscuit contains per 100 g. Albert Heijn says its Roomboter minder suiker stroopwafels contain less sugar than its regular AH version; that doesn’t mean the product is sugar-free.
Compare similar products using the nutrition table, then read the ingredients list. Use the nutritional value per portion as additional information, not as a substitute for comparing products per 100 g.
-
Overlooking polyols and packaging warnings
A sugar-free biscuit may contain sweeteners. For Céréal Chocolate chip cookie zonder suikers, Albert Heijn warns that excessive consumption may have a laxative effect.
Check which sweeteners the product contains and bear the packaging warning in mind if you’re taking portions for several days at the festival.
-
Assuming a sugar claim means it’s suitable for everyone
A sugar claim doesn’t tell you anything about a product’s allergens. The products you compare may also list different ingredients and potential traces.
Check the latest allergen information for everyone in your group. If you’re sharing opened packs, also take care to avoid cross-contact between different products.
-
Packing an opened product without a storage plan
A large pack is less practical if you can’t reseal and store it as directed while you’re at the festival.
Read the advice on the packaging. If needed, choose smaller portions or take an airtight container for biscuits that need to be sealed after opening.
Brands and product ranges compared
Compare specific products rather than assuming an entire brand is low in sugar: claims, ingredients and packaging can vary from one product to another.
Céréal
Offers products including sugar-free biscuits and low-sugar stroopwafels.
- For its Sesam & Vanillesmaak-koekjes zonder suikers, Jumbo lists 0 g sugars per 100 g.
- Another Céréal product, Chocolate chip cookie zonder suikers, carries a warning from Albert Heijn that excessive consumption may have a laxative effect. Check the current packaging of the product you choose.
Albert Heijn
Offers Roomboter minder suiker stroopwafels for anyone specifically looking for a stroopwafel.
- Albert Heijn says they contain 32% less sugar than its regular Roomboter stroopwafels.
- This comparison doesn’t mean the stroopwafels are sugar-free. Check the nutritional values and allergens on the current packaging.
Verkade
Describes San Francisco Zero as a crunchy biscuit with no added sugars.
- The product description is useful if you’re specifically looking for biscuits with no added sugars.
- ‘No added sugars’ doesn’t tell you how much sugar the biscuit contains per 100 g. Check the ingredients and allergen information too.
Peijnenburg
Offers breakfast cake with no added sugars in a pack of individually wrapped slices; breakfast cake is not a biscuit.
- Peijnenburg says its Naturel 8-pack contains eight individually wrapped 28 g slices.
- An individually wrapped portion doesn’t tell you how much sugar it contains. Compare the nutritional information and read the ingredients and allergens on the packaging.
Lotus Biscoff
Classic speculoos for anyone who prioritises flavour and sharing biscuits, rather than looking specifically for a low-sugar option.
- Smaller packs can be handy when you want to take portions with you.
- Lotus Bakeries lists 38,1 g sugars per 100 g for Lotus Biscoff. Choosing a different pack size doesn’t change the nutritional value.
Snacks for the campsite
This Joybuy selection includes a cereal bar and alternatives such as a muesli bar, breakfast cake and crackers. If you’re looking for a sweet biscuit, don’t treat these different product types as like-for-like alternatives. Compare the nutritional information and packaging within the type that best suits your plans.
Image unavailable
Hero B'Tween Muesli Bar Zero White Chocolate 120 g
A muesli bar to consider if you don’t need a traditional biscuit for your journey. Check the packaging for sugars per 100 g, the sweeteners used, any warning about excessive consumption and the allergens.
Pack size: 120 g.
View at Joybuy
Image unavailable
Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
Breakfast cake for anyone who wants a cake-like snack rather than biscuits. Don’t rely on ‘Less Sugar-Free’ in the name: check the sugars per 100 g and the ingredients on the packaging, and check the allergens if you’re sharing it.
Pack size: 250 g.
View at Joybuy
Image unavailable
Wasa Sourdough Rye Crackers 235 g
A savoury rye cracker as an alternative if you don’t necessarily want a sweet biscuit. Check the sugars per 100 g and the allergens; if you want to take individual portions, check whether the crackers are individually wrapped.
Pack size: 235 g.
View at Joybuy
Image unavailable
Wasa Lightweight Crackers 300 g
These are crackers too, not sweet biscuits. Compare the sugar content with crackers of the same type and check how to store the pack after opening. Also check the allergens.
Pack size: 300 g.
View at Joybuy
Image unavailable
g'woon Cookie Bars Less Sugar 6 pieces
A cereal bar for anyone who wants to stick with the biscuit category. Alongside ‘Less Sugar’, check the sugars per 100 g and the allergens; if you want to take individual bars with you, check whether they’re individually wrapped.
Pack size: 6 pieces.
View at Joybuy
Frequently asked questions
Does ‘less sugar’ mean a biscuit contains little sugar?
No. The claim refers to a comparison and doesn’t tell you the total sugar content on its own. Albert Heijn says its Roomboter minder suiker stroopwafels contain 32% less sugar than its regular AH version. Also compare ‘of which sugars’ per 100 g with similar products.
Do ‘sugar-free’ and ‘no added sugars’ mean the same thing?
No, the terms aren’t interchangeable: a product with no added sugars may still list sugars in its nutrition table. So, for both biscuits and breakfast cake, check the sugars per 100 g and the ingredients rather than relying only on the wording on the front.
What should I look for in biscuits with sweeteners?
Check which sweetener the biscuit contains and read any warnings about excessive consumption. The Netherlands Nutrition Centre distinguishes between polyols and high-intensity sweeteners. For Céréal Chocolate chip cookie zonder suikers, Albert Heijn warns that excessive consumption may have a laxative effect.
How should I store biscuits at a festival campsite?
Follow the storage advice on the packaging and reseal biscuits after opening if instructed to do so. The Netherlands Nutrition Centre recommends taking products with a longer shelf life when camping. A smaller pack or individually wrapped portions can be handy if you can’t store an opened pack properly.