Who is this choice relevant to?

Students who eat sandwiches every day

For breakfast and lunch, look for a loaf whose grain type, fibre per 100 g, size and storage instructions you can compare.

New residents looking for sourdough flavour

You prioritise sourdough flavour and proving time, and can collect the bread from a shop if needed. Jumbo says its featured sourdough range cannot be ordered online.

Students looking to reduce food waste

If you are not yet sure how much bread you will use, choosing the right loaf size and checking clear freezing instructions matter more than buying a whole loaf at once.

What should you look for when choosing?

After moving, first decide what matters most to you: an everyday wholemeal option, confirmed sourdough, or a quantity of bread that is easy to store. Then compare the labels on the specific loaves.

Wholemeal tiger bread

Choose this if: you want a tiger crust and are looking for wholemeal flour and fibre in bread you eat regularly.

Bear in mind: the tiger breads described by Jumbo and PLUS contain baker’s yeast; the crust does not mean the bread is sourdough.

A separate sourdough loaf

Choose this if: you specifically want a loaf made with sourdough. Jumbo says its sourdough range is proved for more than 24 hours with fresh sourdough starter.

Bear in mind: that proving time applies to Jumbo’s featured range, not every sourdough loaf. Check separately whether your choice is wholemeal.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Check whether the loaf is described as wholemeal and compare its fibre per 100 g. If I eat sandwiches often, I want to know which bread is wholemeal and how much fibre it contains. For around 40% of these consumers, choosing everyday bread comes first.
Sourdough and crust Check whether sourdough is listed as an ingredient or leavening agent; assess the tiger crust separately. For my first meals in my new home, I’m mainly looking for sourdough flavour, not just a rustic crust. Around 30% of consumers prioritise that preference for sourdough.
Loaf size and storage Choose a whole or half loaf to suit your needs and follow the storage or freezing instructions. While my eating routine is still changing, I don’t want to buy more bread than I can use or store. This practical consideration matters most to around 30% of consumers.

Common mistakes

  • Assuming tiger bread is made with sourdough

    The tiger crust and the leavening agent are two different things. The tiger breads featured by Jumbo and PLUS contain baker’s yeast.

    If sourdough is why you want to buy the bread, look specifically for it in the ingredients or product description.

  • Assuming every loaf contains baker’s salt

    According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So don’t assume bread contains iodised salt just because it is sold in the Netherlands.

    For packaged bread, check the ingredients for baker’s salt or iodised salt. If the bread is unwrapped, ask the shop.

  • Buying a whole loaf without a storage plan

    If you are not yet sure how many slices you eat, a whole loaf may be more than you can use in time.

    Consider buying half a loaf, or follow the freezing instructions for the product you choose. PLUS says its Korenlanders Boeren tijger volkoren 1/2 can be frozen on the day of purchase and should be used within a month.

  • Using the crust to judge nutritional value

    A tiger crust doesn’t tell you whether the bread is white, brown or wholemeal. PLUS lists 2.2 g of fibre per 100 g for its white tiger bread and 6.4 g per 100 g for its Korenlanders Boeren tijger volkoren 1/2.

    Compare the loaf description and nutritional information per 100 g before choosing between these varieties.

Brands to compare

Albert Heijn

A good option to compare if you want wholemeal tiger bread alongside separate sourdough loaves.

  • AH Tijger volkoren heel lists more than 6 g of fibre per 100 g, iodised salt and says it can be frozen on the day of purchase.
  • The AH sourdough loaf featured is a separate product; check both qualities on the bread you choose.

Jumbo

A good option to compare if you’re considering its separate sourdough range and tiger breads.

  • Jumbo says its featured sourdough range is proved for more than 24 hours with fresh sourdough starter.
  • Jumbo says these sourdough loaves are only available in store. Its featured Boeren Tijgerbrood Bruin contains baker’s yeast.

Lidl

A good option if you’re comparing wholemeal tiger bread and wholemeal sourdough as separate choices in store.

  • Lidl lists Tijger volkoren in an 800 g loaf, as well as Rustiek volkoren desembrood.
  • Check the packaging if you specifically want one loaf that is both tiger-crusted and made with sourdough.

PLUS

A good option if a half loaf of wholemeal tiger bread better suits how much you use.

  • PLUS Korenlanders Boeren tijger volkoren 1/2 weighs 400 g, lists 6.4 g of fibre per 100 g and includes instructions for freezing it on the day of purchase.
  • The ingredients list baker’s yeast; if you want sourdough, don’t rely on the word ‘tiger’ in the name.

Dirk

A good option if you want to compare different types of bread side by side in store.

  • Dirk’s bread range includes tiger brown bread and sourdough, among other options.
  • Check the information for each loaf to see whether it meets both your preferences.

ALDI

A good option if you want to choose between white, brown and wholemeal farmhouse tiger bread.

  • ALDI lists farmhouse tiger bread in white, brown and wholemeal varieties.
  • Check the ingredients if sourdough is a must for you; the variety name alone won’t tell you.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is tiger bread automatically sourdough?

No. The tiger crust tells you nothing about the leavening agent: the tiger breads featured by Jumbo and PLUS list baker’s yeast, while Jumbo describes a separate sourdough range. Check the ingredients or product description of your chosen loaf for sourdough.

Does sourdough always contain iodised baker’s salt?

No, you can’t tell from the name sourdough. The Netherlands Nutrition Centre says bakers are not required to use baker’s salt. For packaged bread, check whether baker’s salt or iodised salt is listed in the ingredients, or ask if the bread is unwrapped.

How should I store bread if my eating routine is still changing?

Choose a loaf size that suits how much you expect to use, and follow the storage and freezing instructions for that product. For PLUS Korenlanders Boeren tijger volkoren 1/2, PLUS recommends freezing it on the day of purchase and using it within a month; Albert Heijn also says its Tijger volkoren heel can be frozen on the day of purchase.