Who is this choice for?

The planned treat sharer

You want to have a set amount of stroopwafel with your coffee or when friends come round. A pack with clearly stated servings or a countable number of waffles makes it easier to decide how much to serve before you start.

The host who wants to avoid leftovers

You’re buying for several people, but don’t want a large pack left on the table afterwards. The Netherlands Nutrition Centre points out that larger packs and portions can lead people to eat more.

The label and allergen checker

You compare the nutritional information and take your guests’ allergies or intolerances into account when sharing the waffles. Check the label on the pack you’re actually serving.

What should you look for when buying?

First decide how many stroopwafels you want to serve and how you’ll keep your own portion separate. Then compare the nutritional information per 100 g with the stated serving size. If anyone has an allergy, check the ingredients too.

What to consider What should you check? Who is this most important for?
Energy and sugars Compare the nutritional information per 100 g on the same basis, then consider how much you plan to have. If I have a stroopwafel while watching my weight, I want to know what my chosen amount means. This is the most important consideration for around 34% of consumers.
Portion control Check the number of waffles and the stated serving size; decide how much to serve before you start eating. When people come round, I want to join in without repeatedly reaching into an open pack. Around 33% of consumers mainly prioritise being able to decide on their own portion in advance.
Guests and leftovers Match the number of waffles to the number of guests and the other snacks; think about what you’ll do with any leftovers. I want to put out enough for my guests, but I don’t want a large pack left in view for days. For around 20% of consumers, this is the main consideration.
Allergens Check the current ingredients, allergens and any may-contain warnings on the pack. If a guest needs to avoid certain ingredients, I want to know whether these stroopwafels are suitable before serving them. This is the top priority for around 13% of consumers.

Common mistakes

  • Treating the whole sharing pack as a serving size

    A pack bought for a group doesn’t tell you how much you want to eat yourself. The Netherlands Nutrition Centre says larger packs and portions can lead people to take more.

    Before your guests arrive, count how many waffles you want to put out and keep the rest out of sight.

  • Focusing only on ‘less sugar’

    Comparing sugar levels doesn’t tell you how much energy you’ll get from the amount you actually eat. A product name is no substitute for the nutrition table.

    Check the values per 100 g and the stated serving size, then compare them with the amount you plan to have.

  • Forgetting to count mini waffles

    Smaller stroopwafels are easy to share, but several minis still add up to a portion. Albert Heijn lists four Daelmans Mini’s, weighing 32 g, as one serving.

    Agree on a number per person in advance and don’t automatically serve the whole pack.

  • Relying on a dietary claim as a full allergen check

    A gluten-free stroopwafel may contain other allergens. For example, PLUS lists egg and lupin in its gluten-free variety.

    For every guest with an allergy or intolerance, check the current ingredients and allergen information on the pack you’ve chosen.

Brands compared

These product ranges show different pack sizes and serving information. Always compare the specific variety: information about one stroopwafel doesn’t automatically apply to every product from the same brand.

Albert Heijn

Albert Heijn states that AH Stroopwafels have a serving size of 39 g, with ten servings per pack. The range also includes AH butter stroopwafels with less sugar.

  • The serving size on the regular stroopwafels gives you a clear starting point for deciding how much to have in advance.
  • Compare the nutritional information for the two varieties separately; the ‘less sugar’ claim alone tells you nothing about the portion you choose.

Daelmans

Daelmans Mini’s are smaller stroopwafels. Albert Heijn lists four minis, weighing 32 g in total, as one serving for this product.

  • You can count the minis in advance if you want to share them among your guests.
  • Their smaller size doesn’t automatically limit how many someone has; check the allergens on the pack too.

PLUS

PLUS sells Korenlanders butter stroopwafels, among other varieties, as well as a separate gluten-free stroopwafel option.

  • The gluten-free option gives consumers who need to avoid gluten a product whose ingredients they can check.
  • PLUS also lists egg and lupin in this variety. Gluten-free doesn’t mean free from all allergens.

Sondey

Lidl Netherlands lists Sondey butter stroopwafels in a pack of 12, weighing 480 g.

  • The number of waffles helps you plan for several guests.
  • Don’t treat the pack size as a recommended serving per person; check the label on the pack you choose to compare nutritional information.

ALDI

ALDI Netherlands lists stroopwafels in a pack of 12, weighing 378 g.

  • The number of waffles and pack weight can help you plan how much to put out for a group.
  • If they affect your choice, check the nutritional information and allergens on the pack.

Stroopwafels for a get-together on Joybuy

This pack of ten stroopwafels is an option if you’re buying for several people. Before serving, decide how many you want to have yourself.

Kanjers Extra Delicious Stroopwafels, 10 pieces

Kanjers Extra Delicious Stroopwafels, 10 pieces

For a get-together, you can decide in advance how many of the ten stroopwafels to serve and how many to have yourself. Check the nutritional information on the pack if you want to assess the amount you’ve chosen.

View on Joybuy

Frequently asked questions

Can I buy a large pack of stroopwafels if I’m watching my weight?

Yes, if you decide on your own amount in advance and put the rest away after serving. The Netherlands Nutrition Centre says larger packs and portions can encourage people to eat more. If you find it hard to limit yourself with a large pack, choose a smaller one.

Does ‘less sugar’ mean I can have more stroopwafels?

No. That claim isn’t a reason to have a larger portion. Compare the nutritional information per 100 g, then consider how much you actually want to eat. Albert Heijn compares the sugar content of its butter stroopwafels with less sugar against its regular butter variety, not against every other stroopwafel.

Are mini stroopwafels easier to share?

You can count minis and share them among your guests, as long as you decide on a number in advance. For Daelmans Mini’s, Albert Heijn lists four pieces, weighing 32 g in total, as one serving. That’s the serving size on the label, not an amount everyone has to eat.

What should I check if a guest has an allergy or intolerance?

Read the current ingredients, allergens and any may-contain warnings on the pack you’re serving. Check the other ingredients in a gluten-free variety too: PLUS lists egg and lupin in its gluten-free stroopwafels.