If you want a waffle just for yourself
An individual wrapper is handy if you want to take one waffle from the Easter table without opening a multipack or having a second waffle left over. Just be sure to check how many you’re buying altogether.
Which packaging works best for you?
If you need to cater for dietary requirements
If you’re looking for a gluten-free or plant-based option, the recipe matters more than the pack size. Before serving, check the ingredients and allergen information on the pack you’ve bought.
If you’re putting waffles out for everyone
Choose a quantity that suits the number of guests, and consider whether everyone needs an individual wrapper. A twin pack or multipack may be enough if the waffles will be shared.
What should you look for when choosing?
First, decide whether each waffle needs its own wrapper. Then compare the number of waffles and, if you’re catering for dietary requirements, check the packaging of the product you plan to serve.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| An individual wrapper | Look for ‘individually wrapped’ or ‘x1’; ‘twin pack’ means something different. | If I want to take one waffle without opening a multipack, I need an individual wrapper. For around 36% of consumers, having a separate portion is the most important factor. |
| Number of waffles | Compare the number of waffles and the pack size. Daelmans lists boxes of 24 or 36 individually wrapped waffles. | For a small brunch, I don’t want lots of unused waffles left over; with more guests, I need to make sure there are enough. For around 29% of consumers, choosing the right quantity comes first. |
| Dietary requirements and allergens | Read the ingredients, allergen information and ‘may contain’ statements on the pack. | If a guest eats gluten-free or plant-based, I want to know whether these particular stroopwafels are suitable and which allergens are listed. For around 21% of consumers, this is their first consideration. |
| Availability to order | Just before buying, check that the pack you want is actually available to order. | When brunch is coming up, I don’t want to rely on a product that only appears on a range page. For around 14% of consumers, current availability is the deciding factor. |
Common mistakes
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Assuming a twin pack contains two individually wrapped waffles
A twin pack contains two waffles in one wrapper. It won’t work if every guest needs to get exactly one waffle in its own wrapper.
Check whether the pack says ‘individually wrapped’, ‘x1’ or ‘twin pack’.
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Confusing gluten-free with allergen-free
According to Jumbo, Lekker Vrij van Gluten Stroop Wafels contain egg and lupin; nuts and sesame may also be present. So the gluten-free label tells you nothing about these other allergens.
If someone has an allergy, read both the ingredients list and the ‘may contain’ statement on the pack you’re serving.
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Treating a product page as confirmation of stock
A product appearing in a retailer’s range doesn’t mean it’s available to order at that moment.
Just before brunch, check that it’s available to order and see what delivery or collection options are available.
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Focusing only on the individual wrapper
The individually wrapped options listed by Daelmans come in boxes of 24 or 36 waffles. So an individual wrapper doesn’t mean you can buy just one waffle.
Work out how many individual portions you need before choosing a box.
Brands to compare
Daelmans
Daelmans lists boxes of 24 or 36 individually wrapped stroopwafels.
- An option if every guest needs to get one waffle in its own wrapper.
- These are still boxes containing several waffles, not a single loose waffle.
Albert Heijn
Albert Heijn lists AH Terra Plantaardig stroopwafels as vegan.
- A recipe worth looking at if plant-based eating is your main requirement.
- According to Albert Heijn, the product contains wheat and soya; milk and lactose may also be present. Individual wrappers for each waffle have not been confirmed.
Jumbo
Jumbo lists Lekker Vrij van Gluten Stroop Wafels with the Crossed Grain symbol.
- A dedicated product range to consider if gluten-free is your main requirement.
- According to Jumbo, this product contains egg and lupin; nuts and sesame may also be present. Be sure to check the pack size too.
PLUS
PLUS lists Daelmans stroopwafels in twin packs and twin multipacks, among other options.
- An option to compare if two waffles per pack suit your brunch.
- A twin pack is not a substitute for individually wrapped waffles.
ALDI
ALDI Nederland lists KANJERS Stroopwafels and mini-stroopwafels.
- Different pack sizes to compare with the number of brunch guests.
- Check the packaging if each waffle needs its own wrapper.
Stroopwafels on Joybuy
This pack of several stroopwafels is designed for sharing between brunch guests. If you only want to buy one loose waffle, bear in mind the total number in the pack.
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Kanjers Extra Delicious Stroopwafels, 10 pieces
For anyone who wants to offer several waffles to brunch guests. The pack contains 10, so it’s not a single loose waffle.
If individual wrappers or allergen information matter, check the current packaging before serving.
Frequently asked questions
Is a twin pack the same as one individually wrapped stroopwafel?
No, a twin pack contains two waffles in one wrapper. If every guest needs one waffle in its own wrapper, look for ‘individually wrapped’ or ‘x1’.
Is a gluten-free stroopwafel also free from other allergens?
Not necessarily. Jumbo lists egg and lupin in Lekker Vrij van Gluten Stroop Wafels, and says nuts and sesame may also be present. Check the allergen information on the pack you buy.
Can I rely on an online ingredients list when catering for dietary requirements?
Check the packaging you’re actually serving too. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly stated on the label, so read the ingredients and any ‘may contain’ statements on the pack.
How should I store any waffles left over after brunch?
Follow the storage instructions on the packaging. For AH Terra Plantaardig stroopwafels, Albert Heijn says to close the pack securely after opening.