Which option is right for you?

Sharing breakfast over coffee or tea

If you’re putting something sweet on the table for a few people, the number of waffles in a pack is a useful place to start. Albert Heijn lists 10 in the Daelmans pack we looked at, while Lidl lists 12 in its Sondey butter stroopwafels. Daelmans also suggests serving its original waffle with a hot drink.

Taking a gift to breakfast

If you’re bringing something for your host, the packaging and choice of chocolate flavours may matter more than the number of waffles. Albert Heijn and Jumbo have separate categories for chocolate gifts. Chocolate stroopwafels are another option if you specifically want to give waffles.

Checking for allergens

Don’t rely on the words ‘stroopwafel’ or ‘chocolate’ alone. For the Daelmans variety we looked at, PLUS lists wheat, milk and soya; ingredients can vary between products and varieties. So always read the label on the exact pack you choose, including when buying a box of chocolates.

What should you look for when choosing?

First decide whether you’re buying something for the breakfast table or to take as a gift. Then compare the pack contents, and always check the label on the variety you choose if you have an allergy.

Original or butter stroopwafels

Choose these: if you want to serve waffles alongside coffee or tea for a group.

Bear in mind: a sharing pack may not look like a gift; check the allergens for the specific variety too.

Chocolate stroopwafels

Choose these: if you want to stick with the stroopwafel format but fancy a chocolate variety or mini waffles.

Bear in mind: extra ingredients can change the allergen information, so check the flavour and packaging separately.

Box of chocolates

Choose this: if taking a gift matters more than serving waffles at breakfast.

Bear in mind: a chocolate selection has different contents and portion sizes from a pack of stroopwafels; check exactly what’s in the box.

What to consider What to check before buying Who it matters to
Sharing Check how many waffles are in the pack and its net weight. If I’m putting something out with coffee or tea for a few people, I want to know whether there’s a waffle for everyone. Around 36% of consumers say sharing is their priority.
Gift presentation Check whether it’s a gift box, a chocolate selection or a pack of waffles. If I’m taking something to breakfast, the packaging and what’s inside matter most to me. Around 29% of consumers put this first.
Pack size and availability Compare the weight and number of items; check availability shortly before buying. I don’t want to turn up with too little or count on finding a flavour that isn’t available. Around 21% of consumers focus on getting the right pack size and availability.
Allergens Read the ingredients and allergen information on the exact pack, including for chocolate varieties. If someone at the table or the recipient has an allergy, I want to be able to check the variety I’ve chosen. For around 14% of consumers, checking the label is their main concern.

Common mistakes

  • Choosing a box of chocolates as if it were a pack of breakfast waffles

    A chocolate selection may make a good gift, but it isn’t portioned in the same way as a pack with a clear number of stroopwafels.

    Decide whether you mainly want something to put on the table or to hand over as a gift. Then check what’s in the pack.

  • Assuming every variety contains the same allergens

    Ingredients vary from product to product. For one Daelmans variety we looked at, PLUS lists wheat, milk and soya; the Jumbo chocolate and coconut variety we checked also listed egg.

    If you have an allergy, read the ingredients and allergen information on the exact pack you’re buying, even if you already know the brand.

  • Assuming online listings reflect local availability

    Lidl listed the Sondey stroopwafels we checked as an in-store product. So a product page you looked at earlier doesn’t necessarily tell you what’s available when you shop.

    Check your chosen shop or delivery option shortly before visiting or ordering, and have an alternative in mind if needed.

Brands and shops to explore

Daelmans

A stroopwafel brand offering original waffles and chocolate varieties in different pack sizes.

  • Albert Heijn lists 10 in the original pack we looked at. Daelmans suggests serving its original waffle on top of a hot cup.
  • For that variety, PLUS lists wheat, milk and soya. Check the label again if you choose another variety.

Albert Heijn

A supermarket where you can browse a selection of stroopwafels and a separate category for chocolate gifts.

  • The chocolate gifts category shown includes products from a range of brands.
  • For these products, Albert Heijn is the retailer, not necessarily the manufacturer. Check the details of the product you choose.

Jumbo

A supermarket with own-brand stroopwafels and a separate category for chocolate gifts.

  • Jumbo lists, among other things, a 468 g pack of its own-brand butter stroopwafels.
  • A chocolate and coconut variety we checked was no longer in the online range. Check whether the flavour you want is available.

PLUS

A supermarket with its own stroopwafels and product pages for the Daelmans varieties we checked.

  • PLUS lists a 480 g pack of its own stroopwafels and provides ingredients and allergen information for the products we checked.
  • Recipes and product information can change, so read the packaging when you buy.

Lidl / Sondey

Lidl lists Sondey butter stroopwafels as an in-store product.

  • The Lidl page we checked lists 12 waffles and a 480 g pack.
  • The page says ‘in store only’, so check what’s available at the shop you plan to visit.

ALDI

A supermarket that sells stroopwafels as part of its biscuit range.

  • For the stroopwafels we checked, ALDI lists 12 waffles and a weight of 378 g.
  • Before choosing them for someone with an allergy, check the ingredients and allergen information on the pack in store.

Products for the breakfast table or as a gift

This selection includes a pack of stroopwafels for the table and chocolate assortments in different pack sizes. If you’re going to someone’s home for breakfast, choose based on whether you want to share something or give a gift. If anyone has an allergy, always check the pack you choose.

Kanjers Original Stroopwafels, 8 waffles

Kanjers Original Stroopwafels, 8 waffles

An option if you want to serve stroopwafels with coffee or tea.

The pack contains 8 waffles. If you have an allergy, check the label on the pack you choose.

View at Joybuy
Celebrations assorted chocolate, 385 g

Celebrations assorted chocolate, 385 g

A chocolate selection to take to breakfast or share at the table; it isn’t a pack of stroopwafels.

Net weight: 385 g. If you have an allergy, read the latest label.

View at Joybuy
Tony's Chocolonely chocolate gift pack, 288 g

Tony's Chocolonely chocolate gift pack, 288 g

A chocolate gift for anyone who would rather take a box than bring stroopwafels to share at breakfast.

Net weight: 288 g. Check the ingredients and allergen information on the pack for the recipient.

View at Joybuy
Merci Petits chocolate collection, 125 g

Merci Petits chocolate collection, 125 g

A smaller chocolate selection if you’d like to take a thank-you gift to breakfast instead of a pack of waffles.

Net weight: 125 g. If you have an allergy, check the label on this pack.

View at Joybuy
Milka chocolate assortment party pack, 143 g

Milka chocolate assortment party pack, 143 g

A chocolate selection for anyone who wants to share chocolate at breakfast rather than specifically serve stroopwafels.

Net weight: 143 g. Check the pack if the number of portions or exact contents matter, and read the label if you have an allergy.

View at Joybuy

Frequently asked questions

What’s better for weekend breakfast: stroopwafels or a box of chocolates?

A pack of stroopwafels is ideal for sharing alongside coffee or tea; a box of chocolates is better suited to giving as a gift. For the breakfast table, compare the number of waffles; for a gift, consider the contents and packaging.

Can you warm a stroopwafel over a cup of coffee or tea?

For its original stroopwafel, Daelmans recommends resting the waffle on a hot cup for two minutes. For other varieties, follow the instructions on the pack.

Should you check allergens in stroopwafels and boxes of chocolates?

Yes. If someone has an allergy, check the allergen information for the specific product. Ingredients vary between varieties; the Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on the label. Read the pack you’re buying, even if you’ve chosen the same brand before.

Can you assume a flavour shown online will be available?

No, check availability shortly before buying. Lidl listed the Sondey stroopwafels we looked at as an in-store product, while a Jumbo chocolate and coconut variety we checked was no longer in its online range.