Hosts sharing breakfast with a group
You want to put out a plate for several guests to help themselves. In that case, the number of waffles and their size matter more than the look of a gift box.
Who is this choice relevant to?
Shoppers who want to serve chocolate at breakfast
You might be considering chocolate-coated stroopwafels as a sweet addition to coffee or brunch, or a separate box of chocolates if you’re also looking to give someone a treat. These are different types of product.
Shoppers who need to check allergens
You’re buying for yourself or for guests who need to avoid certain ingredients. The information on the exact pack matters more than the product type or brand name alone.
What should you look for when choosing?
Regular stroopwafels
Choose these: if you want to serve waffles to several breakfast guests; mini ones are an option for smaller portions.
Consider: the number of portions you can share depends on the pack you choose.
Chocolate-coated stroopwafels
Choose these: if you want to serve a waffle with a caramel filling and a chocolate coating.
Consider: check the portions and the label, especially if guests need to avoid allergens.
Box of chocolates
Choose this: if you’re mainly looking to give a chocolate gift at breakfast.
Consider: a box of chocolates won’t provide the stroopwafels you’re looking for to serve at breakfast.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Enough to share | Compare the number of items and the net weight with the number of guests. | If several people are joining me for breakfast, I want to be able to put enough waffles on the table. Around 40% of consumers prioritise sharing and portion sizes. |
| Chocolate with your waffle | Check whether you’re choosing a chocolate-coated stroopwafel or a separate chocolate assortment. | With coffee or brunch, I want to combine the flavour of a stroopwafel with chocolate. For around 30% of consumers, this combination is the most important factor. |
| Allergens | Read the ingredients, allergen information and any warnings on the exact pack. | If a guest needs to avoid certain allergens, I want to be able to assess the option I choose carefully. An estimated 20% of consumers prioritise checking for allergens. |
| Gift or breakfast | Decide whether you’re looking for something to put on the breakfast table or a separate chocolate gift. | If I’m taking something for the host, the gift itself matters more than waffles to share. For around 10% of consumers, the gift-giving gesture is the main consideration. |
Common mistakes
-
Assuming a box of chocolates can replace stroopwafels
A chocolate assortment can make a lovely gift, but it won’t give you waffles to put on the breakfast table.
Decide whether you want to share waffles, find a chocolate-coated version or give a separate gift. If both matter, you can combine the product types.
-
Relying on the front of the pack when someone has allergies
PLUS lists wheat, milk and soya in Daelmans Mini’s Chocolade and warns that it may contain nuts. This allergen information applies to that specific variety.
Read the ingredients list, allergen information and any ‘may contain’ warning on the pack you’re actually buying.
-
Choosing a small pack for a large group
The appearance of a box won’t tell you how many guests one pack will serve. Lidl, for example, lists around 37 Sondey mini butter stroopwafels per pack, while ALDI describes a pack of 12 regular stroopwafels.
Count your guests, then compare the number of items and the net weight of the packs you’re considering.
Brands to consider
Daelmans
PLUS lists Daelmans Mini’s Chocolade as a chocolate-coated option in a smaller pack.
- A good option if you’re looking for mini chocolate-coated stroopwafels.
- PLUS lists wheat, milk and soya in this variety, which may also contain nuts. Check the pack label.
Jumbo
Jumbo’s stroopwafel range includes several varieties, including one made with butter.
- The listed 468 g butter variety gives you a specific weight to compare with other packs.
- Check the contents and ingredients for the variety you choose; these differ between Jumbo stroopwafels.
Kanjers
Albert Heijn describes Kanjers Chocowafels as caramel waffles coated in milk chocolate.
- According to Albert Heijn, the coating on these Chocowafels is made with 40% milk chocolate.
- The product information lists wheat, milk and soya; if you have allergies, check the label on the pack you choose.
Sondey
Lidl lists Sondey mini butter stroopwafels for anyone who wants to put smaller waffles on a plate.
- Lidl lists around 37 waffles in a 316 g pack.
- Before buying, check the pack and its availability at the shop you plan to visit.
ALDI stroopwafels
ALDI describes a pack of regular stroopwafels with a caramel filling.
- The listed pack contains 12 waffles and weighs 378 g.
- Check whether this pack is available when you shop for breakfast.
Products for the breakfast table or as a gift
This selection includes regular stroopwafels to serve and separate chocolate assortments for a gift or treat. The boxes of chocolates are not a substitute for stroopwafels.
Image unavailable
Kanjers Extra Delicious Stroopwafels, 10 stuks
For a breakfast table where you want to share regular stroopwafels. According to the product name, the pack contains 10.
If you have allergies, check the ingredients and allergen information on the pack.
Image unavailable
Celebrations Chocolate Assorted, 385 g
A chocolate assortment for anyone who wants to give or share a treat at breakfast. It isn’t a pack of stroopwafels.
Check the allergen information on the pack if your guests need to watch out for certain ingredients.
Image unavailable
Tony’s Chocolonely Chocolate Gift Pack, 288 g
A chocolate gift for a separate treat at breakfast, rather than for anyone looking to serve stroopwafels.
If you have allergies, read the information on the exact pack.
Image unavailable
Merci Petits Chocolate Collection, 125 g
A chocolate assortment for a small gift alongside breakfast. It doesn’t contain stroopwafels.
Check the ingredients and allergens on the pack before offering it to guests.
Image unavailable
Kanjers Original Stroopwafels
For anyone who wants to serve regular stroopwafels at breakfast. Check how many are in the pack before working out portions for a group.
If you have allergies, also read the ingredients and allergen information on the label.
Frequently asked questions
Is a chocolate-coated stroopwafel the same as a box of chocolates?
No. A chocolate-coated stroopwafel is still a waffle with a caramel filling; a separate chocolate assortment consists of chocolate products. Choose based on what you want to put on the breakfast table or give as a gift.
Which allergens should I check in chocolate stroopwafels?
Check the allergen information for the exact variety. PLUS lists wheat, milk and soya in Daelmans Mini’s Chocolade, and says it may contain nuts; that doesn’t tell you which allergens are in every other stroopwafel.
Is a stroopwafel suitable for someone with coeliac disease if the product title says ‘gluten-free’?
Don’t rely on the product title alone. Before choosing, read the full ingredients and allergen information, the gluten-free claim and any warnings on the exact pack.
How should I store chocolate stroopwafels until Sunday?
Follow the storage instructions on the pack of the variety you buy. Check them when you purchase the waffles if you’re bringing them home a few days before breakfast.