Who are these packs suitable for?

TV viewers who like to share

Want to know in advance how many stroopwafels or servings are in a pack, and what they might need to store after their viewing party.

Snackers who prefer smaller bites

Are looking for mini stroopwafels or a size that’s easy to share out on a platter, rather than putting a full-sized waffle in front of everyone.

Shoppers with ingredient or allergy requirements

Need to check the ingredients and allergens in their chosen variety before buying the stroopwafels or sharing them with others.

What should you look for in stroopwafels for a TV night?

First decide whether you mainly want to share, offer smaller bites or take ingredients into account. Then compare the packs that suit your needs.

What to consider What to check Who it matters to
How many to share Check the number of pieces or servings and the storage instructions. Jumbo lists 12 servings for its 468 g pack; Albert Heijn lists 10 servings for its 390 g AH Stroopwafels. When I’m watching with a group, I want to know in advance how many waffles I can put out and what I might have left over. Around 25% of consumers prioritise being able to portion them out.
Smaller bites Check whether they’re mini stroopwafels and how many are in the pack; Jumbo and ALDI each offer a 300 g mini variety. For a platter everyone can help themselves to for a few small bites, I’d rather choose minis than full-sized waffles. Around 25% of consumers prefer this snack size.
Ingredients and allergens Read the ingredients, allergen information and any ‘may contain’ statements on the exact packaging. If you need a gluten-free option, only choose a variety specifically labelled as such. If I’m catering for someone who needs to avoid certain ingredients, I want to know exactly what’s in these stroopwafels. Around 25% of consumers prioritise checking this.
Flavour and variety Decide whether you want classic stroopwafels, a butter variety or another flavour; don’t assume what’s in them based on the product name alone. If everyone is sharing from the same platter, I want to choose a flavour that suits the group. Around 25% of consumers consider the variety first.

Common mistakes

  • Looking only at the weight of the bag

    The weight doesn’t tell you how many individual waffles or stated servings you can hand out. For example, Jumbo lists 12 servings for 468 g, while Albert Heijn lists 10 servings for 390 g.

    Check the number of pieces or servings on the pack and think about how many you want to put out for your TV night.

  • Confusing ‘vegan’ with allergen-free

    Standard AH Stroopwafels are labelled vegan, but list wheat and soya and may contain milk and lactose. A claim about certain ingredients doesn’t automatically mean a product is free from other allergens.

    Check the current ingredients list and allergen information for each variety you choose, especially if you’re serving the waffles to others.

  • Treating online product information as the definitive label

    Ingredients and allergen information can change, so an older product description may not match the packaging you receive.

    Before eating or sharing them, read the information on the pack itself.

Brands to compare

Daelmans

Daelmans describes a classic caramel syrup waffle with cinnamon and Bourbon vanilla, and also offers other flavours.

  • A range of flavour profiles gives you options if choosing a flavour the group will enjoy is your main priority.
  • Check the ingredients and allergens for each flavour and pack; the brand name alone won’t tell you what they are.

Albert Heijn

AH Stroopwafels are listed as a 390 g pack with 10 servings.

  • The stated number of servings helps you plan a platter for several viewers.
  • The standard variety lists wheat and soya and may contain milk and lactose; check other varieties separately.

Jumbo

Jumbo offers, among other products, 468 g packs of butter stroopwafels with 12 servings, as well as 300 g mini stroopwafels.

  • The full-sized and mini varieties offer different sizes for a shared TV night.
  • The 468 g butter variety lists gluten, milk, soya and wheat, among other ingredients; a separately labelled gluten-free variety doesn’t mean the whole range is gluten-free.

Sondey

Lidl’s Sondey brand offers, among other varieties, butter, mini and salted caramel stroopwafels.

  • The varieties on offer give you a choice of size and flavour.
  • Always read the label on your chosen variety for ingredient and allergen information.

Heerlijck Banket

ALDI lists a pack of 12 butter stroopwafels weighing 480 g in total, as well as a 300 g mini variety.

  • You can compare a pack with a stated number of full-sized waffles with a mini size.
  • Check the ingredients and allergens on the pack you choose.

PLUS

PLUS lists 400 g bags of butter stroopwafels under its own-brand name, Korenlanders.

  • The product information includes ingredients, allergens and nutritional values for this variety.
  • This Korenlanders variety contains wheat and milk and may contain egg and nuts, among other allergens; check the current label.

Stroopwafels at Joybuy

Related products will be available here soon.

Frequently asked questions

How many stroopwafels do I need for a TV night with a group?

Use the number of pieces or servings on the pack as a starting point, then decide how many you want to put out. Jumbo lists 12 servings for a 468 g pack; Albert Heijn lists 10 servings for its 390 g AH Stroopwafels. A stated serving isn’t a recommendation for how much anyone should eat.

How should I store stroopwafels once the bag is open?

Follow the storage instructions on your pack. PLUS advises keeping its Korenlanders stroopwafels in a cool, dry place; Albert Heijn also advises storing them away from light and sealing the pack well after use.

Are classic stroopwafels suitable for someone who needs to avoid gluten or milk?

Don’t assume they are based on the name or size. The standard varieties mentioned from Jumbo, Albert Heijn and PLUS list wheat, gluten or milk, depending on the product. Check the ingredients and allergens, including any ‘may contain’ statements, on the exact packaging.

What does ‘mini’ tell me about the ingredients in a stroopwafel?

‘Mini’ describes the size, not the ingredients or whether it’s suitable for people with allergies. So even with mini stroopwafels, read the label on your chosen variety before serving them.