Which choice is right for you?

Hosting with a strict sugar-free requirement

You want to serve only stroopwafels labelled ‘sugar-free’ on New Year’s Eve. A lower-sugar variety doesn’t meet that requirement, so check the claim and nutrition information on the pack you buy.

Hosting and looking to serve less sugar

You’re looking for a stroopwafel with less sugar, without expecting it to be sugar-free. Albert Heijn states that AH Roomboter minder suiker contains 32% less sugar than its regular butter stroopwafels. Check the sugars per serving and the other nutritional information too.

Hosting guests with dietary requirements

If a guest eats gluten-free or needs to avoid certain allergens, you’ll need to check the packaging separately. A gluten-free stroopwafel isn’t automatically a lower-sugar option.

What should you look for when choosing?

Before choosing stroopwafels for your New Year’s Eve table, decide what matters most: an explicit sugar-free claim, less sugar or your guests’ dietary requirements. Then compare the nutrition information and ingredients on the exact pack you’re considering.

What to look for What to check when buying Who it matters to
A genuine sugar-free claim Read the exact claim on the pack and check the sugars per 100 g and per serving. I only want to serve stroopwafels if the packaging explicitly says ‘sugar-free’. For around 46% of consumers, this claim is the most important requirement.
Less sugar Compare the sugars per 100 g and check the weight of one stroopwafel as served. For drinks and nibbles, I want a stroopwafel with less sugar, while also keeping the portion in mind. For around 36% of consumers, reducing sugar is the priority.
Guests’ dietary requirements Check the relevant dietary information and allergens on the packaging; consider any sugar preferences separately. If a guest eats gluten-free or needs to avoid an allergen, I can’t choose based on sugar content alone. For around 18% of consumers, these kinds of guest requirements matter most.

Common mistakes

  • Taking ‘less sugar’ to mean ‘sugar-free’

    According to Albert Heijn, AH Roomboter minder suiker contains 23 g of sugars per 100 g. Compared with the regular AH variety, this stroopwafel still isn’t sugar-free.

    Is sugar-free a firm requirement? Check for an explicit claim and the nutrition information on the current packaging, rather than relying on words such as ‘less’ or ‘low sugar’ alone.

  • Confusing gluten-free with lower sugar

    Jumbo states that Lekker Vrij van Gluten Stroop Wafels contains 42.4 g of sugars per 100 g. So the gluten-free label answers a different question from how much sugar the product contains.

    First check the necessary dietary and allergen information for each guest, then look separately at the sugars per 100 g and per serving.

  • Looking only at the sugar claim

    A lower sugar content doesn’t, on its own, tell you about the other nutritional values of a stroopwafel or how much you’re serving. Albert Heijn also states that its lower-sugar variety contains 396 kcal and 17 g of fat per 100 g.

    Compare nutrition information on a like-for-like basis, such as per 100 g, and also consider the size of the stroopwafel you’re putting on the table.

  • Not checking the packaging again

    Ingredients and nutritional values can change. This is particularly important if a sugar claim, gluten or another allergen affects your choice.

    When you buy, read the packaging of the variety you’ll actually be serving.

Brands to consider

Albert Heijn

AH Roomboter minder suiker stroopwafels are worth considering if you’re looking for a lower-sugar alternative to regular AH butter stroopwafels for New Year’s Eve.

  • Albert Heijn states that they contain 32% less sugar than its regular butter stroopwafels, with 23 g of sugars per 100 g. The pack contains 10 biscuits, weighing 315 g in total.
  • This isn’t a sugar-free variety. According to the product information, it contains milk, cereals containing gluten and soya, among other ingredients; check the current packaging.

Jumbo

Jumbo Lekker Vrij van Gluten Stroop Wafels is worth looking at if a guest’s main requirement is a gluten-free option.

  • Jumbo states that this 240 g product carries the Crossed Grain trademark.
  • Jumbo also states that it contains 42.4 g of sugars per 100 g, as well as egg and lupin. Nuts, soya and sesame may be present; check the packaging for the guest who’ll be eating them.

Daelmans

Daelmans Originele Stroopwafels are a regular stroopwafel option, also listed by retailers such as PLUS.

  • PLUS describes them as syrup filling between two thin wafers.
  • If you’re specifically looking for a sugar-free or lower-sugar option, check the claim and nutrition information on the Daelmans pack you choose.

Lidl Sondey

Sondey Roomboter stroopwafels are a regular option to consider for a platter on the celebration table.

  • Lidl describes a pack of 12, weighing 480 g in total, made with butter and caramel.
  • If sugar content matters, check the nutrition information and any claims on the packaging before buying.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a lower-sugar stroopwafel also sugar-free?

No. Albert Heijn states that AH Roomboter minder suiker contains 32% less sugar than its regular butter stroopwafels, but the lower-sugar variety still contains 23 g of sugars per 100 g. If you’re looking for a strictly sugar-free option, check that the current packaging of the product you choose carries that claim.

Which stroopwafel can I consider for a guest who eats gluten-free?

Jumbo Lekker Vrij van Gluten Stroop Wafels carries the Crossed Grain trademark. Also check the current packaging for other relevant allergens: Jumbo lists egg and lupin, and states that nuts, soya and sesame may be present.

How should I store stroopwafels after New Year’s Eve?

Follow the storage instructions and best-before date on the pack you bought. For its Roomboter minder suiker stroopwafels, Albert Heijn recommends storing them in a cool, dry place and keeping them in a sealed tin once opened.

Is less sugar enough to make a stroopwafel a good choice for breakfast?

A lower-sugar claim doesn’t tell you about the other nutritional values in one stroopwafel. So check the nutrition information and serving weight on the exact pack, rather than basing your choice for 1 January on the sugar claim alone.