Who cares most about the packaging?

Solo breakfast eaters who want to open one waffle at a time

You want to take one waffle from a sealed wrapper for your weekend breakfast and save the rest for later. Don’t just check whether the waffles are individually wrapped; also look at how many wrappers you’re buying in one go.

Shoppers who don’t want many left over

You’re looking for stroopwafels for one or two breakfasts and would rather not have a large box at home. A duo could work if you’re happy with two waffles per wrapper; it doesn’t contain one waffle in each individual wrapper.

Shoppers who need to check ingredients and allergens

For you, whether a specific product is suitable matters more than its pack size. Read the current ingredients and allergen information: even a gluten-free stroopwafel may contain other allergens.

What should you look for when choosing?

First decide whether you want to open exactly one waffle at a time or simply buy a smaller quantity. Then compare the individual wrappers with the total pack size. If you need to avoid specific allergens, always go by the information on the current packaging.

What to consider What to check when buying Who it matters to
Opening one waffle Check how many waffles are in each wrapper and how many wrappers come in the pack. I want to take one waffle without opening the other wrappers, even if that means buying a supply. Around 33% of consumers would put individual wrapping first as their main priority.
Buying a small quantity Compare the total number of waffles; a duo contains two waffles in one wrapper. For one or two breakfasts, I’d rather not have a large box left over, and a duo would suit me. A smaller quantity would be the main priority for around 27% of consumers.
Ingredients and allergens Check the current packaging for any allergens that are relevant to you, even with a gluten-free option. If I need to avoid certain ingredients, I’ll only choose a pack size after reading the label. Around 20% of consumers would put this check first.
Buying a larger pack Check the number of waffles in the bag and the storage instructions for the rest after opening. I also eat stroopwafels at other times or share them, so a standard bag suits how I use them. Around 20% of consumers would make having a supply their main priority.

Common mistakes

  • Reading ‘individually wrapped’ as ‘buying one waffle’

    According to its product information, Daelmans offers a box of 24 individually wrapped waffles. You open one at a time, but you buy the whole box.

    Check the number of waffles in each wrapper and the total number in the pack separately.

  • Assuming a duo contains a single waffle

    According to PLUS’s product listing, the Daelmans Duo contains two stroopwafels in one 78 g wrapper. Both waffles are in the same inner packaging.

    Choose a duo only if two waffles per wrapper suit your breakfast, and read the storage advice if you want to eat the second one later.

  • Relying on ‘gluten-free’ alone

    According to the product information, PLUS’s gluten-free stroopwafels also contain egg and lupin. A gluten-free label doesn’t mean that other allergens are absent.

    Check the ingredients and allergen information on the current packaging for the specific product you’re buying.

  • Assuming a product listing means it’s currently available

    Jumbo’s product page for Daelmans 36x1 says that the product is no longer available. So a size shown on a product page isn’t necessarily an option to buy.

    Check the current range before choosing a particular pack size for your breakfast.

Relevant brands and product ranges

These examples show pack sizes you can compare; they don’t mean that every product mentioned is available at every retailer.

Daelmans

Daelmans lists a box of 24 individually wrapped stroopwafels. The Daelmans Duo is a different size, with two waffles per wrapper.

  • The box of 24 lets you open one sealed wrapper at a time.
  • Individually wrapped doesn’t mean you’re buying just one waffle; the duo doesn’t have one waffle per wrapper either.

PLUS

PLUS lists caramel stroopwafels in a bag of 10 and a separate gluten-free option weighing 240 g.

  • The product ranges give you a choice between a standard bag and one specifically labelled gluten-free.
  • According to the product information, the gluten-free option contains egg and lupin; check the label for any allergens relevant to you.

Albert Heijn / AH

Albert Heijn’s stroopwafel range includes a Daelmans 2-pack.

  • A 2-pack is worth considering if you’re happy with two waffles.
  • A 2-pack doesn’t meet the requirement of one waffle per pack.

Sondey

Lidl lists Sondey butter stroopwafels in a pack of 12, weighing 480 g.

  • The total number of waffles is clear when comparing larger packs.
  • The listing of 12 waffles doesn’t confirm that each one has its own wrapper.

ALDI stroopwafels

ALDI lists standard stroopwafels in a pack of 12, weighing 378 g.

  • You can compare this larger pack with other bags for regular use.
  • Don’t assume the waffles are individually wrapped just because the pack contains 12.

Jumbo

Jumbo lists Kanjers Original Stroopwafels in a 4 × 2 pack, among other products, as well as its own butter stroopwafels in a pack of 12 portions.

  • For that specific Kanjers product, the 4 × 2 label shows how the waffles are grouped.
  • Two waffles per group or a pack of 12 portions isn’t the same as buying one individual stroopwafel.

Stroopwafels on Joybuy

These two Kanjers packs are worth comparing if you’re looking at the number of waffles per purchase and how they’re wrapped for a solo weekend breakfast. Neither is a pack containing just one stroopwafel.

Kanjers Extra Delicious stroopwafels, 10 pieces

Kanjers Extra Delicious stroopwafels, 10 pieces

For anyone who wants to open one waffle at a time and is happy with a pack of 10. Check the current packaging to see whether each waffle has its own wrapper, and read the ingredients and allergen information relevant to you.

View on Joybuy
Kanjers Original stroopwafels, 8 pieces

Kanjers Original stroopwafels, 8 pieces

For a breakfast where you’re happy with two waffles per wrapper. The pack contains 8 stroopwafels, grouped in pairs, so it won’t meet a strict requirement of one waffle per wrapper. Also check the current ingredients and allergen information on the packaging.

View on Joybuy

Frequently asked questions

Can I buy a stroopwafel that’s individually wrapped?

Yes. Daelmans lists a box of 24 individually wrapped stroopwafels. That means one waffle per wrapper, not one waffle per pack, so check both quantities before choosing.

Is a duo handy for one weekend breakfast?

A duo could work if you want two waffles in one wrapper or can save the second one for later, following the storage advice. According to PLUS, the Daelmans Duo contains two waffles in a 78 g wrapper, so it isn’t a strictly single-serve size.

Are gluten-free stroopwafels free from other allergens too?

Not necessarily: PLUS also lists egg and lupin in its gluten-free stroopwafels. Before buying or eating them, check the current packaging for any allergens relevant to you.

What should I check if I want to save waffles for the following weekend?

Follow the storage instructions on the packaging of the product you buy. Also check how many waffles you open with each wrapper: a duo has two together, while a box of individually wrapped waffles contains separate sealed wrappers.