Choose individually wrapped stroopwafels if you want to give each buyer one sealed waffle. A twin pack is suitable when two waffles make up one portion for sale; with a larger pack, you’ll need to divide the portions yourself. In every case, check the number of sealed portions and the current allergen label.
If you want to give each visitor one sealed waffle, look for a pack in which each waffle is individually wrapped. Jumbo describes its mini stroopwafels as individually wrapped, while Daelmans also refers to single-serve packs.
According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products appears on the label. If you take the waffles out of their packaging, consider how visitors can access this information before buying.
Whether each purchase includes one waffle, a mini waffle or two waffles affects how many packs you’ll need. So check whether the waffles are individually wrapped or packed in pairs, rather than looking only at the total number.
First decide whether you want to sell one waffle or a pair as a sealed portion. Then check the number of portions and the label for the variety you’ve chosen.
| What to consider | What to check | Who is this important for? |
|---|---|---|
| Handing out individual portions | Look for ‘individually wrapped’ or x1. A mini waffle isn’t automatically individually wrapped. | If I want to give every visitor one sealed waffle, I don’t want to have to divide up an opened bag first. For around 50% of consumers, handing out individual portions comes first. |
| Allergen information | Read the label for the variety you’ve chosen. If serving the waffles loose, consider how visitors can access the information before buying. | When selling to visitors, I want to be able to show them the current label so they can check the allergens. Around 30% of consumers give this information top priority. |
| Portion planning | Count sealed portions, not just waffles; compare x1 packs with packs of two. | When planning a set number of portions, I want to know whether the waffles are individually wrapped or packed in pairs. For around 20% of consumers, portion planning matters most. |
Albert Heijn describes its AH Mini stroopwafels bag as resealable. That refers to the bag, not to each mini waffle being individually wrapped. For another mini variety, Jumbo explicitly says the waffles are individually wrapped.
Check that the pack for your chosen variety says ‘individually wrapped’ or x1; don’t rely on the word ‘mini’ alone.
A pack of 4 x 2 contains four sealed portions, with two waffles in each portion. This affects how many portions you can hand out.
Decide in advance whether you’re selling one waffle or a pair, then count the sealed portions.
Allergen information can vary between products. Jumbo gives different product information for its mini stroopwafels than Kanjers does for its pack of 4 x 2; the label for one variety is therefore no substitute for the other.
Read the physical label on the pack you’ve bought and keep the information available when serving the waffles.
On its own sales page, Daelmans lists stroopwafels in packs of 24 x 1 and 36 x 1, among others. Albert Heijn also describes a Daelmans twin pack.
Jumbo describes its 18 x 8 g Mini Stroopwafeltjes as individually wrapped and mentions handing them out at school as one way to use them.
Jumbo describes Kanjers Original Stroopwafels in a pack of 4 x 2, 320 g.
These Kanjers packs contain 10 and 8 stroopwafels respectively. For your school fair, focus on how many sealed portions each pack provides: the number of waffles alone doesn’t tell you whether they’re individually wrapped or packed in pairs.
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If you want to give each visitor one sealed waffle, check whether all 10 waffles in the pack you’ve chosen have their own wrapper.
Before selling, check the current label for allergen information about this variety.
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If you want to sell pairs, check whether the 8 waffles in this pack are actually sealed in pairs. This will help you work out how many portions you can sell.
Also check the current label for this variety before sharing allergen information with visitors.
Keep the label from the stroopwafels you’ve bought available so visitors can read the allergen information. According to the Netherlands Food and Consumer Product Safety Authority, this information must appear on the label of prepacked products. If you take the waffles out of their packaging, consider how you’ll make the information available before purchase.
No, check the label for the exact variety. The Kanjers Original Stroopwafels 4 x 2 pack described by Jumbo lists egg, milk, cereals containing gluten, soya and wheat, among other ingredients, and may contain traces of nuts. Don’t assume the same information applies to another pack without checking its label.
No. A twin pack contains two stroopwafels together in one sealed portion. It’s suitable if you’re selling them in pairs, but not if every visitor should receive one individually wrapped waffle.
Follow the storage instructions on the pack you buy. The varieties described by Jumbo and Albert Heijn should be stored in a cool, dry place; check the instructions for your exact product.
