Who are these choices relevant to?

The Fairtrade-conscious driver

You want to take stroopwafels with you and be able to see on the pack what the Fairtrade claim applies to. Fairtrade International advises checking the explanation on the back when a FAIRTRADE Mark appears with an arrow.

The practical snack planner

You want to know before setting off how many stroopwafels you’ll be taking, how to store the pack once opened and whether the portions are easy to share on the go.

The traveller with a dietary requirement or allergy

You need to be able to check the ingredients and allergens before the pack goes in the car. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked foods must appear on the label.

What should you look for when choosing?

Start with the requirement you won’t compromise on for your journey: verified Fairtrade status or suitability for a dietary requirement or allergy. Then compare the packaging and storage instructions for taking them on the go.

What to consider What to check before buying Who it matters to
Fairtrade status Look for the FAIRTRADE Mark. If there’s an arrow next to it, read the explanation on the back to find out which ingredients and sourcing methods it refers to. If Fairtrade is a must for me, I want to see on the pack what the claim applies to; for around 42% of consumers, being able to verify this is the top priority.
Portions for the journey Compare the number of waffles, how they’re portioned and how the pack closes. Check the storage instructions too. When I’m on the go, I want to be able to grab a portion and store the rest of the pack properly; around 25% of consumers put convenience for taking food along first.
Dietary requirements and allergens Check the current label for ingredients, allergens and any warnings. Check any gluten-free claim separately. If I have an allergy or need gluten-free food, I want to check whether these stroopwafels are suitable for me before setting off; for around 33% of consumers, this comes first.

Common mistakes

  • Assuming a retailer’s Fairtrade range means this pack carries a Fairtrade claim

    Fairtrade Nederland describes Albert Heijn as offering a wide range of Fairtrade products. That alone says nothing about whether an individual pack of stroopwafels is certified.

    Check the specific pack for the FAIRTRADE Mark. If it has an arrow, read the explanation about the ingredients and sourcing methods.

  • Confusing gluten-free with allergen-free

    Jumbo’s product information for Lekker Vrij van Gluten Stroop Wafels lists egg and lupin and warns that the product may contain nuts and sesame. So a gluten-free claim doesn’t replace an allergen check.

    For the pack you’ve chosen, read the full ingredients list, allergen information and any warnings.

  • Using a previously sold product as the starting point for your shopping list

    Jumbo’s product page lists Fair Trade Original Mini Stroopwafels as no longer available online. The Fairtrade information on that page doesn’t confirm that you can order the pack now.

    Use the listed ingredients as an example of what to check on a label, and check that the product you want to buy is available before setting off.

  • Forgetting the storage instructions when the car is warm

    A pack left in a warm car for a long time may end up outside the storage conditions stated on its label.

    Follow the instructions on your pack, keep the stroopwafels dry and take only what you need for the journey.

Brands and retailers as a guide

A brand or retailer can help you narrow down your search, but you should check Fairtrade status and allergens on each individual pack of stroopwafels.

Fair Trade Original

A useful example of how Fairtrade ingredients can be listed on a stroopwafel pack.

  • Jumbo stated that the cane sugar and invert sugar syrup in Fair Trade Original Mini Stroopwafels were traded under Fairtrade terms, making up 25.5% of the product’s ingredients.
  • The same Jumbo product page says this product is no longer available online. So don’t use that listing as an indication of current availability.

Jumbo

A retailer where you can compare regular, mini and gluten-free stroopwafels as different types of product.

  • Jumbo lists regular and mini stroopwafels in its category. The product information for Lekker Vrij van Gluten Stroop Wafels also mentions the Crossed Grain Mark.
  • A gluten-free claim or a product’s appearance in the stroopwafel category doesn’t prove Fairtrade status; check the claim on the individual product.

Albert Heijn

A retailer where you can compare plant-based, organic and butter stroopwafels, among other options.

  • Albert Heijn’s stroopwafel category includes a range of varieties, including a plant-based option and products from Daelmans.
  • The fact that Albert Heijn stocks many Fairtrade products, according to Fairtrade Nederland, doesn’t automatically make a stroopwafel in its range Fairtrade.

Stroopwafels for the road at Joybuy

You can compare these two packs of Kanjers stroopwafels by the number of waffles they contain. If Fairtrade is a requirement for you, check the pack you choose for the mark or a statement about Fairtrade ingredients. If you have a dietary requirement or allergy, check the current label too.

Pack of Kanjers Extra Delicious stroopwafels, 10 pieces

Kanjers Extra Delicious stroopwafels, 10 pieces

A pack of 10 stroopwafels, so you can decide how many to take before a car journey. Check the pack for individual wrapping, storage instructions, allergens and any Fairtrade claim.

View at Joybuy
Pack of Kanjers Original stroopwafels, 8 pieces

Kanjers Original stroopwafels, 8 pieces

A pack of 8 stroopwafels if you’d prefer a different number to take on your journey. Check how the portions are arranged on the pack, and read the storage instructions, allergen information and any Fairtrade claim before buying.

View at Joybuy

Frequently asked questions

Are all the ingredients Fairtrade if a stroopwafel carries the FAIRTRADE Mark?

Not necessarily. Fairtrade International advises checking the back of the pack when a FAIRTRADE Mark appears with an arrow, to see which ingredients and sourcing methods the claim covers.

Is a Fairtrade stroopwafel also suitable if I have an allergy?

Fairtrade status doesn’t tell you which allergens a stroopwafel contains. Check the ingredients and allergens on the current pack, even if you’ve bought a product from the same brand before.

Can a gluten-free stroopwafel contain other allergens?

Yes. Jumbo lists egg and lupin in Lekker Vrij van Gluten Stroop Wafels and warns that the product may contain nuts and sesame. Always check the label on the pack you’re buying.

Where can I find allergen information on a pack of stroopwafels?

According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked stroopwafels. Check for any warnings alongside the ingredients list too.

How should I store stroopwafels during a car journey?

Follow the storage instructions on the pack you’ve chosen and don’t leave stroopwafels in a warm car for a long time. Before setting off, check that you can seal the pack properly once it’s opened.