Who is each pack size for?

Stallholder selling lots of standard stroopwafels

Compares the net weight and number of stroopwafels per pack, and considers how to keep them dry while serving customers.

Seller offering takeaway portions

Wants to serve customers quickly without having to open a large pack each time. A clearly portioned pack can make this easier.

Seller catering for gluten-free customers

Is looking for a separate stroopwafel option and needs to check the latest allergen information and how that option is presented.

What should you look for when choosing?

First decide whether you want to offer lots of standard stroopwafels, portions customers can take away straight away, or smaller sharing portions. Assess a gluten-free option separately, as it needs its own label check and presentation.

What to consider What to check before buying Who is this important for?
Volume Compare the net weight and number of stroopwafels per pack. If I sell lots of standard stroopwafels, I want to know how many I can serve from one pack. For around 40% of consumers, having enough to sell would be the first consideration.
Portioning Check how many stroopwafels are in each wrapper and whether it stays intact when serving. When there’s a queue at the stall, I want to hand over a portion quickly without having to open a large pack each time. For around 30% of consumers, serving individual portions would be the priority.
Gluten-free option Read the gluten-free claim and check the other allergens on the latest label. When customers specifically ask for gluten-free products, I want to be able to offer a separate option without overlooking other allergens. For around 20% of consumers, this would be the main priority.
Small portions Check the size, net weight and number of portions you can serve. For sharing or a lunchbox, I’d prefer several mini stroopwafels to one standard-sized wafer. For around 10% of consumers, that smaller size would make the difference.

Common serving mistakes

  • Assuming a duo pack will be available

    The Daelmans counter display of 18 duos shown by Albert Heijn was not part of its range. So, a listing for a particular pack format doesn’t mean you’ll be able to buy it for your trading day.

    Check with your chosen retailer that the format you want is available, and find out how many individual portions the pack contains.

  • Confusing gluten-free with allergen-free

    According to Jumbo, its gluten-free stroopwafels also contain egg and lupin. A gluten-free claim doesn’t mean that all other allergens are absent.

    Use the allergen information for the specific product you’re offering, and keep its packaging available at the stall.

  • Forgetting allergen information when selling loose

    The Netherlands Food and Consumer Product Safety Authority requires information about 14 allergens to be provided for unpackaged foods. Customers must be able to get the relevant information before making their choice.

    When serving loose stroopwafels, keep the latest product information close by and make it clear how customers can ask about allergens.

Brands and product ranges to consider

Daelmans

PLUS lists a bag of 10 Daelmans stroopwafels; Albert Heijn also lists a counter display with 18 duos.

  • The pack formats mentioned offer different ways to serve portions.
  • The counter display was not part of Albert Heijn’s range; check the format you want before buying.

Jumbo

Jumbo lists standard stroopwafels made with butter in a 468 g pack, as well as a separate 240 g Lekker Vrij van Gluten option.

  • The two packs distinguish between standard stroopwafels and a specifically gluten-free option.
  • According to Jumbo, the gluten-free option contains egg and lupin; check the latest label too.

PLUS

PLUS lists stroopwafels in a 480 g pack.

  • The stated net weight is useful for working out how many packs you’ll need for your stall.
  • Check the storage instructions on the pack you buy.

ALDI

ALDI Netherlands lists a standard pack of 12 stroopwafels weighing 378 g, as well as mini stroopwafels.

  • The standard and mini options suit different portion sizes.
  • Check which option your local store has available to take to the stall.

Kanjers

Jumbo lists Kanjers stroopwafels in a pack of 4 × 2 pieces, weighing 320 g.

  • The duo format listed is useful if you want to serve two at a time.
  • Check the packaging of the Kanjers option you choose; another pack may not have the same duo format.

Stroopwafels at Joybuy

This 10-pack of Kanjers stroopwafels is a good option to serve alongside oliebollen. Check the packaging if you want to hand out the stroopwafels individually wrapped.

Kanjers Extra Delicious Stroopwafels, 10 pieces

Kanjers Extra Delicious Stroopwafels, 10 pieces

A pack of 10 stroopwafels to serve at an oliebollen stall.

Check the packaging to see how the stroopwafels are wrapped, and refer to the latest label for allergen information.

View at Joybuy

Frequently asked questions

Can I sell stroopwafels loose from an oliebollen stall?

Yes, provided you make the required allergen information available to customers when selling unpackaged stroopwafels. The Netherlands Food and Consumer Product Safety Authority requires information about 14 allergens to be provided for unpackaged foods; use the information for the stroopwafels you’re actually selling.

Does a stall selling stroopwafels need to register with the NVWA?

The Netherlands Food and Consumer Product Safety Authority says that market stalls are among the food businesses that must register when selling or supplying food directly to consumers. There are also rules for storing and selling food safely and hygienically at markets and events.

Are gluten-free stroopwafels free from other allergens too?

No, gluten-free doesn’t mean allergen-free. According to Jumbo, its Lekker Vrij van Gluten Stroop Wafels contain egg and lupin; always check the latest label for the product you’ve bought.

How should I store an opened multipack during the trading day?

Follow the storage instructions on the label of the specific pack and protect opened stroopwafels from moisture and contamination. The PLUS pack mentioned should be stored in a cool, dark place; Jumbo says to store its butter stroopwafels in a cool, dry place.