Who is this relevant to?

Stallholders serving customers on the go

You want to hand out a pre-sealed portion alongside your oliebollen, without opening a larger pack during a busy spell.

Stallholders who want allergen information to hand

You sell prepacked stroopwafels and want to be able to check the current label for each variety you buy when a customer asks about ingredients or allergens.

Stallholders who order by portion

You plan your stock for a day’s trading and want to know how many sealed portions each pack contains and how to store them according to the label.

What should you look for when ordering?

First decide whether you want to hand out one waffle or a pair. Then compare the number of sealed portions and check the information on the packaging you actually receive.

What to look for What to check when buying Who is this important for?
Sealed portions Check whether each waffle is wrapped individually or in pairs, and count the sealed packs rather than just the waffles. If I want to hand out a stroopwafel quickly during a busy spell, I need to be able to grab a portion without opening a larger pack. Around 42% of consumers buying for a stall prioritise sealed portions for serving.
Label and allergens Read the ingredients and allergen information on the label of the variety you receive, including any warnings about possible traces. When a customer asks about allergens, I want to check the information for the exact stroopwafel I’m selling. Around 33% of these consumers put this first.
Stock and storage Compare the number of sealed portions in each pack, and check the best-before date and storage instructions when your order arrives. For a day’s trading, I want to know how many portions I can set out and how to store the rest. Around 25% of these consumers prioritise stock and portion planning.

Common ordering mistakes

  • Assuming a multipack contains individually sealed portions

    A pack containing several waffles doesn’t necessarily give you several sealed portions to hand out. Jumbo explicitly describes Kanjers Originele Stroopwafels as 4 x 2 pieces; that tells you something different from the total weight alone.

    Ask for a photo or specification of the exact pack, and count how many individually sealed packs it contains.

  • Assuming a product listing means the item is available

    A description can help you assess a pack format without confirming that you can order that variety. Albert Heijn no longer lists Daelmans Jumbo Duo in its range; Jumbo says the same about its 8 x 29 g stroopwafel pack in its online range.

    Check with your chosen supplier which variety they can deliver, when it will arrive and what the minimum order is.

  • Assuming allergen information is the same for every variety

    The ingredients and warnings for one stroopwafel don’t automatically apply to another. Albert Heijn points out that product information, including allergen information, can change.

    Keep the label from the batch you receive available for staff, and ask them to check the information for each variety they sell.

Relevant brands and retailers

The pack formats listed here can help you compare options; check for each variety whether the portions are actually sealed individually.

Daelmans

Worth considering if you want to set out twin portions in a counter display.

  • Albert Heijn describes Daelmans Jumbo Duo as 18 portions, each wrapped in pairs, in a counter display.
  • Albert Heijn no longer lists this variety in its range. If you’re looking at another Daelmans variety, check its pack format with the supplier too.

Kanjers

Worth considering if you want to compare a pack containing several twin portions.

  • Jumbo lists Kanjers Originele Stroopwafels as 4 x 2 pieces.
  • The listed variety contains, among other things, egg, milk, soya and wheat, and may contain nuts. For customer queries, refer to the label on the pack you receive.

Jumbo

Worth considering as a retailer offering stroopwafels in different pack formats.

  • For Jumbo Stroopwafels met Roomboter, 468 g, the product page recommends storing them in a cool, dry place.
  • Don’t treat this larger pack as a substitute for sealed portions to hand out without checking the wrapping on the specific variety.

Albert Heijn

Worth considering when comparing stroopwafel varieties and pack sizes.

  • Albert Heijn lists, among other options, a Daelmans 4-pack and Daelmans Jumbo Duo.
  • A range overview doesn’t tell you how each variety is wrapped. Albert Heijn also recommends checking the packaging, as product information can change.

Stroopwafels on Joybuy

Related products coming soon.

Frequently asked questions

What allergen information do I need for prepacked stroopwafels?

When selling prepacked stroopwafels in the Netherlands, the label must include information such as the ingredients and allergens. According to Ondernemersplein, labelling rules apply to prepacked foods; Business.gov.nl says that the required label information must be available in Dutch. Keep the label for the variety you’re selling to hand when customers have questions.

Can I use allergen information from a webshop at my stall?

Don’t rely on it without checking the label on the batch you receive. Albert Heijn says that ingredients and allergen information can change, so base the information you give customers on the specific variety you’re selling.

Which allergens are listed on the Kanjers 4 x 2 pack?

For Kanjers Originele Stroopwafels 4 x 2 pieces, Jumbo lists egg, milk, cereals containing gluten, soya and wheat, and warns that the product may contain nuts. This information applies to the variety described; check the label on the pack you receive.

How should I store stroopwafels to hand out at my stall?

Follow the storage instructions on the packaging for the variety you’ve ordered, and check the best-before date when it arrives. The product page for Jumbo Stroopwafels met Roomboter, 468 g, says to store them in a cool, dry place; don’t assume the same advice applies to every other variety without checking its label.