Organising a larger coffee gathering
You want to have enough waffles to go round. Compare the number of waffles with the portions you plan to serve; the total weight won’t tell you how many individual waffles are in the pack.
Who are these choices relevant to?
Hosting and keeping an eye on portion sizes
You want to serve a treat while keeping an eye on portion sizes and sugars. The Netherlands Nutrition Centre advises older people to consider their overall diet and limit products that are high in energy but low in nutrients.
Hosting a guest with an allergen requirement
If someone needs to avoid a particular ingredient, check the allergen declaration on the exact pack you’re buying. Even stroopwafels labelled as suitable for a specific diet may contain other allergens.
What should you look for when choosing?
Decide how many waffles you want to serve and whether you’ll be serving them all at once. Then compare the nutritional information and, if you have a dietary or allergen requirement, check the label of the option you’ve chosen.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Number of waffles | Compare the number of waffles with the number of portions you want to serve. Shops such as Lidl and ALDI list packs of 12, while PLUS lists a bag of 10 Daelmans waffles. | For a full coffee table, I want to be able to put a waffle out for every guest. Around 33% of consumers put having enough waffles first. |
| Packaging | Check whether the waffles are loose in one bag or packed in pairs. Joybuy describes the eight-count Kanjers Original pack as containing waffles packed in pairs. | If guests are eating at different times, I want to be able to serve portions separately. For around 27% of consumers, this is their main concern. |
| Portions and sugars | Check the serving size and the amount of sugars per 100 g and, where listed, per portion. Find out what a claim such as ‘less sugar’ is being compared with. | I want to know what counts as a portion when serving one waffle. Around 20% of consumers put this consideration first. |
| Allergens | Check the ingredients, allergens and possible traces on the current packaging, including for products labelled as suitable for a particular diet. | If a guest needs to avoid an ingredient, I want to know first whether this particular waffle is suitable. Around 20% of consumers put this need first. |
Common mistakes
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Assuming the weight tells you how many portions are in the pack
Packs with a similar total weight don’t necessarily contain the same number of waffles. For example, Jumbo lists a pack of 10 stroopkoeken weighing 375 g. Stroopkoeken are also a different product from stroopwafels.
Check the product type and count the individual items before choosing a pack for your group.
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Assuming ‘less sugar’ means sugar-free
Albert Heijn compares its lower-sugar butter stroopwafels with its standard AH butter version. According to Albert Heijn, the lower-sugar option still contains 23 g of sugars per 100 g.
Check the nutritional information per 100 g and consider the portion size you plan to serve.
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Assuming all stroopwafels contain the same allergens
The Daelmans stroopwafels listed by PLUS contain wheat, gluten-containing cereals, soya and milk. A gluten-free Leev option sold by Albert Heijn still needs to be checked for other allergens.
Ask which ingredient the guest needs to avoid, then read the current allergen declaration on the specific pack.
Brands to consider
Daelmans
PLUS lists a bag of 10 Daelmans stroopwafels.
- The number of waffles makes it easy to plan for your coffee gathering.
- PLUS’s allergen information lists wheat, gluten-containing cereals, soya and milk.
Albert Heijn
Albert Heijn offers standard butter stroopwafels and a lower-sugar butter version.
- According to Albert Heijn, the lower-sugar version contains 32% less sugar than its standard butter stroopwafels.
- According to Albert Heijn, the lower-sugar version still contains 23 g of sugars per 100 g. Check the allergens on the packaging too.
Jumbo
Jumbo lists stroopwafels in a 468 g pack, as well as packs of 10 stroopkoeken weighing 375 g.
- The number of items and the weight help you assess each pack individually.
- The stroopkoeken listed are not stroopwafels; Jumbo lists allergens including gluten, milk and soya for them.
Sondey
Lidl lists Sondey butter stroopwafels in a pack of 12 weighing 480 g.
- With 12 waffles, you can count in advance how many you’ll need for a group.
- If a guest has an allergen requirement, check the ingredients and allergens on the current packaging.
ALDI
ALDI lists stroopwafels in a pack of 12 weighing 378 g.
- The number of waffles makes it easy to compare the pack with the portions you’re planning.
- If you have a dietary or allergen requirement, read the information on the pack you’ve chosen.
PLUS
PLUS lists both 10-count Daelmans stroopwafels and 400 g packs of Korenlanders butter stroopwafels.
- PLUS lists the Korenlanders pack as weighing 400 g and having a Nutri-Score of E.
- For this option, PLUS lists allergens including wheat and milk. A Nutri-Score doesn’t replace the ingredients and nutritional information.
Stroopwafels at Joybuy
These Kanjers packs offer two quantities for an afternoon coffee: 10 waffles to share, or 8 waffles which, according to the Joybuy product description, are packed in pairs. Choose the pack size based on the portions you plan to serve.
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Kanjers Extra Delicious stroopwafels, 10 waffles
The 10-count pack is a good choice if you want to put one waffle out for each of up to ten guests. If any guests have allergies, check the current packaging.
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Kanjers Original stroopwafels, 8 waffles
This pack is a good choice if you want to serve waffles in pairs: Joybuy lists eight waffles, packed in pairs. Count how many portions you’ll need in advance and check the current packaging if anyone has allergies.
Frequently asked questions
How many stroopwafels do I need for an afternoon coffee?
First decide how many waffles you want to offer each guest, then add up the total. For 12 guests having one waffle each, you’ll need 12 waffles. Compare this with the pack size and bear in mind that some guests may not want a waffle.
Are lower-sugar stroopwafels sugar-free?
No. According to Albert Heijn, its lower-sugar butter stroopwafels contain 23 g of sugars per 100 g. The ‘32% less sugar’ claim compares this option with the standard AH butter stroopwafels. Check the serving size on the packaging too.
How should I store an opened pack of stroopwafels?
Follow the storage instructions on the specific pack. For its lower-sugar butter version, Albert Heijn advises storing the waffles in a cool, dry place and putting them in a sealed tin after opening.
Can I serve regular stroopwafels to someone with a gluten or milk allergy?
Don’t serve them without first checking the current allergen declaration for the product you’ve chosen. The Daelmans stroopwafels listed by PLUS contain wheat and milk, among other ingredients. Even with a gluten-free option, check the packaging for other allergens or possible traces.