Which packaging works best for you?

Organising a meeting with lots of attendees

If you want to offer everyone a whole stroopwafel, start by checking how many pieces are in each bag. Jumbo, ALDI and Lidl list packs containing twelve whole waffles or servings; check what counts as a serving for the product you choose.

Organising an informal coffee break

If attendees will help themselves from the table, mini stroopwafels offer smaller portions than whole waffles. Check the pack to see how many minis or labelled servings it contains.

Making sure allergens are taken into account

If attendees need to avoid certain ingredients, the label on the waffles you actually serve is what matters. Product information from retailers including Jumbo, Daelmans and Albert Heijn lists wheat or gluten, milk and soya.

What should you look for when choosing?

First decide whether you’ll hand out whole waffles, put out a bowl of minis or offer individual portions. Then compare the number of usable portions and check the ingredients on the pack you buy.

A large bag of whole stroopwafels

Best for: a meeting where you want to give each attendee a whole waffle with their tea or coffee.

Consider: a whole waffle is less flexible if you mainly want to offer small bites; seal an opened bag according to the instructions on the pack.

Mini stroopwafels

Best for: self-service during an informal or ongoing meeting.

Consider: one labelled serving may contain several minis, so the number of servings won’t necessarily match the number of individual waffles.

Individually wrapped portions

Best for: waffles you want to set out for each person in advance or give them to take away after the meeting.

Consider: check whether the waffles are individually wrapped or packed in pairs, and how many portions the pack contains.

What to consider What to check when buying Who it matters to
Enough whole waffles Count the whole waffles or usable portions in each bag; don’t rely on the weight alone. If I want to give everyone a whole waffle, the number of pieces needs to match the number of attendees. Having enough whole waffles is the top priority for around 45% of consumers.
Small portions Check how many minis or labelled servings there are, and decide how you’ll put them out on the table. For an ongoing meeting, I want attendees to be able to help themselves to a small portion. Convenient portion sizes matter most to around 33% of consumers.
Allergens Read the ingredients and allergen information on the exact pack before serving. If attendees need to avoid certain ingredients, I want to know what’s in the waffles and have an alternative ready if needed. Checking the label is the main concern for around 22% of consumers.

Common mistakes

  • Looking only at the weight of the bag

    The same weight can contain a different number of whole waffles or minis. So the weight alone won’t tell you how many you can hand out.

    Check the number of pieces or servings on the pack you’ve chosen, and make sure it suits the way you plan to serve them.

  • Using the label for a different variety

    Ingredients and allergens can vary between product varieties or change over time. Information for several standard stroopwafels lists wheat or gluten, milk and soya.

    Read the label on the bag you’ve actually bought before serving, and provide a suitable alternative if an attendee needs to avoid any of the listed ingredients.

  • Assuming a bag of minis contains a fixed number of portions to hand out

    A labelled serving may contain several mini stroopwafels, while attendees helping themselves can choose how many to take.

    Decide in advance whether you’ll hand out set portions or put out a bowl, and use the pack information to plan how many you need.

  • Relying on a shop having stock without checking

    ALDI notes that high demand can mean products sell out quickly. This is worth bearing in mind if you need a specific pack for a planned meeting.

    Check availability at the shop you plan to buy from, and don’t leave it until serving time.

Brands to compare

Daelmans

According to Albert Heijn’s product information, Daelmans offers both whole stroopwafels and minis. The right pack for you depends on whether you’ll hand them out at the table or offer them for self-service.

  • The standard pack described contains 10 whole stroopwafels; the mini variety is a different portion size.
  • Check the label on the variety you choose for wheat or gluten, milk and soya.

Albert Heijn

According to Albert Heijn, the AH own-brand range includes a pack of whole stroopwafels and a separate mini variety.

  • The pack of whole waffles described contains 8 pieces and weighs 310 g.
  • Albert Heijn says that ingredient and allergen information can change, so check the pack you buy.

Jumbo

Jumbo lists both a pack of whole butter stroopwafels and mini stroopwafels.

  • The pack of whole waffles weighs 468 g and lists 12 servings; the mini variety weighs 300 g.
  • Use the serving count for the variety you’ve chosen, not the other pack, when planning for your meeting.

Lidl (Sondey)

Lidl lists Sondey butter stroopwafels in a pack of 12, weighing 480 g.

  • The stated number of whole waffles is useful if you want to set out one for each attendee.
  • Check the label on this variety in store if ingredients or allergens are important to your choice.

ALDI (Heerlijck Banket)

ALDI lists both whole stroopwafels and mini stroopwafels in its Heerlijck Banket range.

  • The pack of whole waffles lists 12 pieces and weighs 480 g; the mini variety is a separate product.
  • Check availability of the variety you want at the shop you plan to buy from.

PLUS

PLUS lists a 480 g pack of stroopwafels and a separate caramel variety containing 10 pieces.

  • The two varieties give you different options when planning portions to hand out.
  • Don’t treat the varieties as the same product: check the number of pieces and the allergen label on the bag you choose.

Stroopwafels at Joybuy

These Kanjers packs are especially useful if you want to set out a stroopwafel for each person or give them out to take away. Plan based on the number of pieces, and check the exact packaging format of the variety you choose.

Kanjers Extra Delicious stroopwafels, 10 pieces

Kanjers Extra Delicious stroopwafels, 10 pieces

An option if you want to plan for a set number of waffles to hand out with tea or coffee. The pack lists 10 pieces; check whether they’re individually wrapped and read the allergen label before serving.

View at Joybuy
Kanjers Original stroopwafels, 8 pieces

Kanjers Original stroopwafels, 8 pieces

An option if you want to share eight whole stroopwafels among the attendees. Check the pack itself to see whether the waffles are wrapped in pairs, and read the allergen label before serving.

View at Joybuy

Frequently asked questions

How many bags of stroopwafels do I need for a work meeting?

Divide the number of portions you want to hand out by the number of whole waffles or usable portions in each bag. ALDI lists a bag with 12 whole waffles, while Jumbo lists 12 servings for its 468 g pack. For minis or self-service, first decide how many you want to put out.

When should I choose mini stroopwafels instead of whole waffles?

Choose minis if you want attendees to be able to help themselves to a small portion during an informal meeting. If you want to give everyone exactly one whole waffle, a pack with a clear piece count makes it easier to plan for the number of attendees.

Which allergens should I check in stroopwafels?

Check the allergen information on the exact pack you’re serving; wheat or gluten, milk and soya are listed for several standard stroopwafels. The Netherlands Food and Consumer Product Safety Authority highlights that allergens must be declared on food labels.

How should I store an opened bag of stroopwafels?

Follow the storage instructions on the pack you’ve bought and reseal the bag as directed. Product information from Jumbo, Albert Heijn and PLUS recommends storing the waffles in a cool, dry and/or dark place; Albert Heijn also says to close the pack securely after use.

Can I use the online ingredients list to plan for the meeting?

Use the online information to help you make your choice, but read the label on the product you’ve bought before serving. Albert Heijn says that product information can change, and packs that look similar may list different ingredients.