Who needs to know the difference?

Travellers with a strict sugar-free requirement

For you, ‘less sugar’ isn’t enough. According to the Netherlands Nutrition Centre, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g, so check the claim and nutritional information on the packaging.

Travellers looking to cut down on sugar

You want to take a stroopwafel with you that contains less sugar than a standard option, without assuming it’s sugar-free. Compare the sugar content per 100 g and per serving.

Travellers who need to check ingredients

As well as sugar, you’re keeping an eye on sweeteners or allergens. Before you set off, check the current ingredients list and allergen information for the specific stroopwafel.

What should you look for in stroopwafels to take on the go?

First, decide whether ‘sugar-free’ is essential. According to the Netherlands Nutrition Centre, this means no more than 0.5 g of sugars per 100 g, while ‘low sugar’ means no more than 5 g per 100 g. Then compare the serving size and check the ingredients.

What to consider What to check when buying Who it matters to
Genuinely sugar-free Check whether the packaging says ‘sugar-free’ and whether the nutritional information lists no more than 0.5 g of sugars per 100 g. I only want to take a stroopwafel on my car journey if it meets my strict sugar limit; this is the top priority for around 46% of consumers.
Less sugar per snack Compare the sugars per 100 g and per serving with the standard option. Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker. I want to take a set portion with me, but with less sugar than the standard option; this consideration comes first for around 27% of consumers.
Ingredients and allergens Check the ingredients list for sweeteners and read the allergen information for the option you’ve chosen. If I need to avoid certain ingredients, I don’t want to have to rely on the product name while I’m out and about; this check is the top priority for around 27% of consumers.

Which common misconceptions can you avoid?

  • Assuming ‘less sugar’ means ‘sugar-free’

    A comparison with a standard stroopwafel doesn’t mean the product meets the threshold for ‘sugar-free’.

    If you have a strict sugar-free requirement, check both the claim and the amount of sugars per 100 g. The Netherlands Nutrition Centre sets the limit at no more than 0.5 g.

  • Looking only at the claim on the front

    According to Albert Heijn, AH Roomboter minder suiker still contains 23 g of sugars per 100 g. The amount of sugar in one stroopwafel also depends on the serving size.

    Check the nutritional information per 100 g and per serving, and decide before you set off what portion you want to take.

  • Confusing gluten-free with low sugar

    Jumbo lists 42.4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. ‘Gluten-free’ on its own says nothing about the sugar content.

    Check sugar and allergens separately, even when a stroopwafel is labelled gluten-free.

  • Relying on an old product listing

    Albert Heijn lists Céréal Stroopwafels suikerarm as ‘Discontinued’. So an old listing is no guarantee that you’ll be able to buy this option before you set off.

    Check availability and read the label on the packaging you’re actually taking with you when you buy it.

Which brands can you compare?

A brand name doesn’t tell you whether a specific stroopwafel is sugar-free. Compare the product and the nutritional information on the current packaging.

Céréal

Albert Heijn describes Céréal Stroopwafels suikerarm as an option with less sugar than a standard stroopwafel.

  • The option mentioned gives you an alternative to a standard stroopwafel if you’re looking to cut down on sugar.
  • Its ingredients include fructose and isomalt, so don’t treat it as sugar-free. Albert Heijn also lists it as ‘Discontinued’.

Albert Heijn

AH Roomboter minder suiker is a stroopwafel that Albert Heijn compares with its standard butter stroopwafel.

  • Albert Heijn states that it contains 32% less sugar than AH Roomboter stroopwafels.
  • At 23 g of sugars per 100 g, this option isn’t sugar-free. Also check the listed allergens, including milk, cereals containing gluten and soya.

Daelmans

Daelmans Originale Stroopwafel is a standard option you can compare with stroopwafels containing less sugar.

  • PLUS lists 38 g of sugars per 100 g for this option, so you can compare its sugar content with that of another stroopwafel.
  • This option isn’t suitable if you have a strict sugar-free requirement. Also check the ingredients for wheat, soya and milk.

Jumbo

Jumbo Lekker Vrij van Gluten Stroop Wafels is specifically labelled as gluten-free.

  • The gluten-free label is relevant if that’s the specific product feature you’re looking for.
  • Jumbo lists 42.4 g of sugars per 100 g. This option contains egg and lupin; also read the warnings about possible traces of other allergens.

Sondey (Lidl)

Lidl describes Sondey Roomboter stroopwafels as a standard option made with butter and caramel, in a pack of 12 weighing 480 g in total.

  • The pack size helps you decide how many stroopwafels to take with you.
  • If you have a sugar limit, use the nutritional information on the packaging; the name ‘roomboter stroopwafels’ tells you nothing about the sugar content.

ALDI huismerk

ALDI describes a standard stroopwafel with caramel filling in a pack of 12 weighing 378 g.

  • The number of waffles and the pack weight are useful if you want to choose a portion in advance.
  • Check the nutritional information and ingredients on the packaging before choosing this option to meet a sugar or allergen requirement.

Stroopwafels on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean the same as ‘sugar-free’?

No. According to the Netherlands Nutrition Centre, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g, while ‘low sugar’ means no more than 5 g per 100 g. ‘Less sugar’ compares a product with another option. If you need to stick to a limit, check the actual sugar content.

Is AH Roomboter minder suiker a sugar-free stroopwafel?

No. Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker, alongside the claim that it contains 32% less sugar than standard AH Roomboter stroopwafels.

Why do the ingredients matter in a lower-sugar stroopwafel?

An option with less sugar may contain ingredients you’ll want to check separately. For example, Céréal Stroopwafels suikerarm contains isomalt; if you want to avoid sweeteners, read the ingredients list on the packaging.

Does ‘gluten-free’ also mean a stroopwafel is low in sugar?

No. Jumbo lists 42.4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. Compare the sugar content separately from the gluten-free claim.

Which allergens should I check before taking stroopwafels with me?

Check the allergen information on the specific packaging. The options mentioned include wheat, milk, soya, egg and lupin. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on the labels of prepacked foods.