Shoppers comparing sugar in the biscuit aisle
You want a familiar stroopwafel and compare the sugar per 100 g with that of a comparable standard variety before choosing.
Who are these options for?
Shoppers who need to choose gluten-free
You need a gluten-free stroopwafel, so you check the gluten-free label, ingredients and allergens separately from any claim about less sugar.
Shoppers comparing pack sizes and availability
You check how many stroopwafels are in a pack and whether a product is available, while also checking the nutritional information and allergens.
What should you look for when choosing?
First compare the nutritional information per 100 g for similar stroopwafels. Then check whether the ingredients and allergens meet your requirements, and whether the pack is suitable for what you want to buy.
| What to consider | What to check | Who is it for? |
|---|---|---|
| Sugars | Compare total sugars per 100 g in similar stroopwafels. Albert Heijn lists 23 g for the lower-sugar variety and 34 g for the standard butter variety. | I want a stroopwafel whose label shows less sugar than my usual choice. Around 50% of consumers prioritise this sugar comparison. |
| Gluten and allergens | Check the gluten-free label and the current allergen list. Jumbo displays the Crossed Grain mark on its Lekker Vrij van Gluten Stroop Wafels. | If I need to avoid gluten, the label on the pack must meet my dietary requirements; I check other allergens separately. This is the main concern for around 20% of consumers. |
| Pack size and availability | Check the number of biscuits, the pack weight and whether your chosen variety is available. An old product listing may no longer reflect the current range. | I want to know whether I can find the stroopwafels I’ve chosen and whether the pack size suits my needs. This practical consideration comes first for around 30% of consumers. |
Common mistakes
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Reading ‘less sugar’ as ‘sugar-free’
The claim compares a product with a reference product. Albert Heijn still lists 23 g of sugars per 100 g for AH Roomboter minder suiker stroopwafels.
Read the exact claim and the ‘of which sugars’ line in the nutrition table. Compare the figure per 100 g with that of a comparable standard stroopwafel.
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Comparing only the number of biscuits
Stroopwafels and packs can vary in weight. A figure per biscuit therefore does not provide a like-for-like basis for comparing nutritional value.
The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g. For similar products, check sugars, fibre, saturated fat and salt; then consider the portion you plan to eat.
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Confusing gluten-free with less sugar
According to Jumbo, its Lekker Vrij van Gluten Stroop Wafels carry the Crossed Grain mark, but list 42.4 g of sugars per 100 g. The gluten-free label alone does not mean the product has less sugar.
If you need gluten-free, check the label and allergens first. Then compare the sugar content separately with that of other suitable products.
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Relying on an old product listing
Albert Heijn listed Céréal Stroopwafels suikerarm as ‘discontinued’. An old listing is therefore no guarantee that the product is available.
Check whether the product is available and read the ingredients and nutritional information on the pack again before buying.
Brands and product ranges compared
Albert Heijn
AH Roomboter minder suiker stroopwafels give you a direct comparison with the standard AH butter variety.
- Albert Heijn lists 23 g of sugars and 26 g of fibre per 100 g for the lower-sugar variety, compared with 34 g of sugars per 100 g for the standard variety.
- The lower-sugar variety still contains sugars and, according to the product information, also contains milk, cereals containing gluten and soya.
Daelmans
The standard stroopwafels reviewed here provide a point of comparison if you’re looking for a classic butter stroopwafel filling.
- Albert Heijn lists these Daelmans Stroopwafels as a pack of 10, weighing 290 g.
- The same product information lists 38 g of sugars per 100 g and the allergens wheat, milk and soya.
Jumbo Lekker Vrij
Jumbo Lekker Vrij van Gluten Stroop Wafels are worth considering if gluten-free is a requirement.
- Jumbo displays the Crossed Grain mark on these stroopwafels.
- Jumbo also lists 42.4 g of sugars per 100 g. If you need to check for other allergens, check the current packaging separately.
PLUS
PLUS Stroopwafels per wikkel provide a point of comparison for standard stroopwafels.
- PLUS provides nutritional values per 100 g for this 480 g pack.
- The product information lists 36.3 g of sugars per 100 g, which does not support choosing it as a lower-sugar option.
Céréal
An old listing for Céréal Stroopwafels suikerarm can help you recognise a product name, but it is not a reliable basis for planning a purchase.
- Albert Heijn listed a claim for this product of 65% less sugars than a standard stroopwafel.
- Albert Heijn marked the product as ‘discontinued’. If you do come across a pack, check the current nutritional information.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Does ‘less sugar’ mean the same as sugar-free?
No. Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker stroopwafels, despite the comparison with the standard AH variety. Check the ‘of which sugars’ figure to see how much sugar the product itself contains.
How do I compare stroopwafels with different portion sizes?
Compare the nutritional information per 100 g for similar stroopwafels. The Netherlands Nutrition Centre says this lets you compare values across products; then check the weight of one stroopwafel or the portion you plan to have.
Does a gluten-free stroopwafel automatically contain less sugar?
No. Jumbo lists 42.4 g of sugars per 100 g for its Lekker Vrij van Gluten Stroop Wafels. If you need a gluten-free product, check the label and then compare the sugar content separately.
Which allergens should I check in stroopwafels?
Check the ingredients and highlighted allergens on the current pack of the stroopwafel you want to buy. The varieties mentioned here list wheat or other cereals containing gluten, milk, soya, egg or lupin, among other ingredients; which ones are present varies by product.
Can I use an old listing for Céréal Stroopwafels suikerarm for my shopping list?
Don’t rely on that listing alone: Albert Heijn marked Céréal Stroopwafels suikerarm as ‘discontinued’. Check that you can actually buy the product, then read the nutritional information on the pack.