Who are you buying stroopwafels for?

Hosts catering for dietary requirements

You’re buying for several guests and want to find out first which ingredients or allergens they need to avoid. Check the pack you choose before putting out a treat for everyone.

Hosts planning a Halloween treat

You want to hand out stroopwafels or present them as individual treats. In that case, the number of pieces and how you serve them matter more than the pack weight alone.

Hosts planning portions

You want to know how many guests a pack will serve. So, once you’ve established any dietary requirements, compare the number of pieces and the portion size.

What should you look for when choosing?

First, ask about your guests’ dietary requirements. Then choose between a classic, vegan-labelled or explicitly gluten-free option, and work out how many individual treats you’ll need.

What to consider What to check Who it matters to
Allergens and gluten-free options Read the allergen information and warnings about possible traces on the current pack. If needed, check that it’s explicitly labelled gluten-free. If guests need to avoid certain ingredients, I want to make sure a treat isn’t unsuitable for them; this would be the top priority for around 31% of consumers.
Portions and presentation Count the pieces in each pack and choose a size that works for handing them out or serving them individually. For a party, I want to give each guest their own treat without running short; this would be the top priority for around 31% of consumers.
Classic or plant-based Check whether the option is labelled vegan or contains butter. Also read the allergen information. I want to be able to choose between a classic butter version and a plant-based treat for my guests; this would be the main consideration for around 23% of consumers.
Practical quantity Compare the pack weight, portion size and number of pieces once you’ve settled on the dietary option you need. When buying for a group, I want to know how many treats a pack will provide; the number of usable portions would matter most to around 15% of consumers.

Common mistakes

  • Assuming vegan means allergen-free

    Albert Heijn labels AH Stroopwafels as vegan, but lists wheat and soya and warns that they may contain milk and lactose.

    Use the vegan label to identify a plant-based product, and check the allergens on the pack separately.

  • Overlooking other allergens in gluten-free products

    The gluten-free options described by AH and Jumbo contain egg and lupin. Jumbo also says its option may contain nuts and sesame.

    Check which allergens are relevant to your guests and read all the information on the packaging of the product you plan to serve.

  • Looking only at the pack weight

    The pack weight won’t tell you how many individual treats you can hand out, particularly if you’re choosing between regular and smaller waffles.

    Work out how many portions you need, then check how many pieces are in a suitable pack.

  • Treating the product page as the definitive label

    Ingredient and allergen information can change. So, the details on a product page you viewed earlier may not match the pack you serve.

    Check the physical packaging of the stroopwafels you’ve bought just before preparing the treats.

Brands to consider

Daelmans

An option to consider if you’re looking for a classic butter stroopwafel.

  • Jumbo says Daelmans Jumbo stroopwafels contain 14% butter.
  • According to Jumbo, the same option contains milk, wheat and soya. Check whether it’s suitable for the guests you’re buying for.

Albert Heijn

AH lists both a stroopwafel labelled vegan and a separate organic gluten-free option.

  • According to AH, the organic gluten-free option is also labelled lactose-free.
  • The vegan option contains wheat and soya and may contain milk and lactose. The organic gluten-free option contains egg and lupin.

Jumbo

Jumbo lists its own stroopwafel option, explicitly labelled gluten-free.

  • The product page for Jumbo Lekker Vrij van Gluten Stroop Wafels displays the Crossed Grain symbol.
  • According to Jumbo, this option contains egg and lupin and may contain nuts and sesame.

Stroopwafels for a classic treat

These stroopwafels are a good choice if you’re looking for a classic treat to hand out. If your guests have dietary requirements, check the packaging of the product you choose before serving it.

Kanjers Original Stroopwafels, 8 pieces

Kanjers Original Stroopwafels, 8 pieces

For anyone who wants to hand out classic stroopwafels; the pack contains 8 pieces. If you have dietary requirements, check the ingredients and allergens on the packaging you receive.

View at Joybuy

Frequently asked questions

Is a vegan stroopwafel suitable for everyone with an allergy?

No. AH labels its standard stroopwafels as vegan, but lists wheat and soya and says they may contain milk and lactose. Check the relevant allergens on the current packaging for each guest.

Are gluten-free stroopwafels also free from other allergens?

Not necessarily. The gluten-free options described by AH and Jumbo contain egg and lupin; Jumbo also says they may contain nuts and sesame. So, don’t just check the gluten-free label.

How can I make sure I have enough stroopwafels to hand out?

Work out how many individual treats you want to serve and compare that with the number of pieces in each pack. Only choose a pack after checking that the option suits your guests’ dietary requirements.

Does the packaging of pre-packed stroopwafels have to list allergen information?

Yes. According to Ondernemersplein, allergens must be listed on the label of pre-packed foods. Read the information on the pack itself, especially if you’re buying for guests with an allergy.