Who are these options relevant to?

Buyers with a strict sugar-free requirement

You need stroopwafels for your festival whose exact packaging confirms that they are sugar-free. A claim such as ‘less sugar’ won’t meet that requirement.

Group buyers who want to serve less sugar

You’re happy for the stroopwafels to still contain sugar, but want to assess their nutritional value and compare them with a regular version. The number of portions per pack matters too.

Organisers catering for guests with allergies

You’re buying for guests with different dietary needs. Check sugar levels and allergens separately for each product: a gluten-free label says nothing about its sugar content.

What should you look for when buying?

First decide whether sugar-free is essential or whether less sugar will do. Then compare the portions you’ll need for your group and check allergens for any guests they may affect.

What to consider What to check when buying Who it matters to
Sugar-free or less sugar Compare the exact claim with the sugars per 100 g and the ingredients listed on the packaging. If you want to buy genuinely sugar-free options for your guests, you can’t rely on ‘less sugar’; around 43% of consumers prioritise a demonstrably sugar-free option.
Number of portions Check how many pieces are in each pack and work out how many packs you’ll need for the planned distribution. When handing them out to a larger group, I want to know in advance how many pieces I can share out; this is the main concern for around 29% of consumers.
Allergens and dietary requirements Read the allergen information for the exact product and assess any gluten-free claim separately from its sugar content. If guests need to avoid certain ingredients, I want to assess their options separately from the sugar content; around 28% of consumers prioritise this.

Common mistakes

  • Taking ‘less sugar’ to mean sugar-free

    A relative reduction doesn’t mean a product contains no sugars. Albert Heijn states that its Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g.

    Compare the claim, ingredients and nutritional information on the pack with the requirements you’ve set for serving them.

  • Confusing gluten-free with low sugar

    According to Jumbo, its Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g. So the gluten-free label answers a different question.

    Check sugar, gluten and other allergens as separate items on your shopping list.

  • Judging allergens by the product name alone

    For Daelmans Originele Stroopwafels, PLUS lists wheat or cereals containing gluten, soya and milk. If you’re serving them at a festival, the information must match the packs you actually use.

    Check the allergen information just before serving and make it available to guests.

  • Assuming a large number of mini stroopwafels makes them a suitable low-sugar option

    A high number of pieces helps you plan how many to hand out, but says nothing about the sugar content of each product.

    First check whether the sugar information meets your requirements, then work out how many pieces you need.

Brands and supermarket own-label options

Albert Heijn

Its own-label Roomboter minder suiker stroopwafels offer a useful comparison if you’re looking for less sugar, rather than requiring a sugar-free option.

  • Albert Heijn states that these contain 32% less sugar than its regular butter stroopwafels and 23 g of sugars per 100 g.
  • Because they still contain sugars, this version isn’t suitable if the stroopwafels need to be sugar-free.

Céréal

The product name Céréal Stroopwafels suikerarm is a reason to check the exact packaging, not to assume the product is sugar-free.

  • Albert Heijn lists the product as Stroopwafels suikerarm.
  • Before buying, check the current ingredients, sugars per 100 g and allergens if you need to meet a specific requirement.

Daelmans

Originele Stroopwafels are a regular option to compare with a lower-sugar alternative.

  • PLUS states that this version contains 38 g of sugars per 100 g.
  • PLUS also lists wheat or cereals containing gluten, soya and milk; check both sugar requirements and allergens before serving.

Jumbo

Regular, mini and gluten-free stroopwafels meet different purchasing needs; the version determines which information is relevant.

  • Jumbo lists a 150-piece pack of Rioba Mini Stroopwafels Roomboter.
  • According to Jumbo, its Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g; gluten-free doesn’t mean less sugar.

Lidl / Sondey

Sondey Mini-roomboterstroopwafels are worth considering if you want to plan how many pieces to hand out.

  • Lidl states that each 316 g pack contains around 37 pieces.
  • Don’t assume the mini size means less sugar; check the nutritional information on the pack if reducing sugar is important.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are AH Roomboter minder suiker stroopwafels sugar-free?

No. Albert Heijn states that these stroopwafels contain 23 g of sugars per 100 g, alongside the claim that they have 32% less sugar than regular AH butter stroopwafels. Choose them only if your buying goal is less sugar, not sugar-free.

Are gluten-free stroopwafels suitable if you’re watching your sugar intake?

Not on the basis of the gluten-free label alone. According to Jumbo, its Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g. Check the sugar content and gluten-free claim separately on the exact product.

Which allergens should you check in stroopwafels for a festival?

Always check the allergen information on the packs you’re handing out. For Daelmans Originele Stroopwafels, PLUS lists wheat or cereals containing gluten, soya and milk. For its Lekker Vrij van Gluten Stroop Wafels, Jumbo lists egg and lupin, with a warning that they may contain nuts and sesame.