Which packaging is right for you?

Organisers handing out one waffle at a time

If you’re handing them out at different locations, you’ll want to give each visitor a small waffle without having to open a multipack first. Jumbo describes its Mini Stroopwafeltjes, 18 x 8 g, as individually wrapped; check that the portion size suits your distribution plan.

Organisers offering twin packs

If you plan to hand out two waffles at a time, Kanjers Original comes in a pack of eight waffles, split into four twin packs, according to the manufacturer. Don’t plan this as eight individually wrapped portions.

Festival teams managing allergen information

If you’re handing out stroopwafels, you need to have the information for the exact variant you’ve chosen to hand out. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products is shown on the label. Make sure visitors can access it.

What should you look for when choosing?

Individually wrapped mini stroopwafels

Choose these if: you want to hand each visitor one small, sealed waffle; Jumbo states that its Mini Stroopwafeltjes are individually wrapped.

Consider: each Jumbo mini weighs 8 g, and every individual wrapper will need to be disposed of after handing it out.

Stroopwafels wrapped in pairs

Choose these if: two waffles make up one portion; Kanjers states that Original contains eight waffles in four packs of two.

Consider: an unopened twin pack isn’t an individual pack for one waffle.

Share bag or bulk pack

Choose this if: your team will portion them out, or visitors will help themselves from a shared supply. PLUS describes Daelmans Mini Stroopwafels as a share bag of 25; Jumbo lists a Rioba pack of 150 minis.

Consider: check the inner packaging if individually sealed waffles are essential; the number of waffles alone won’t tell you how they’re packed.

What to consider What to check when buying Most relevant to
Individual portions Check that the chosen variant is explicitly labelled as individually wrapped; a mini size doesn’t prove that it is. I want to hand out one sealed waffle at different locations without opening a share bag; this is the main consideration for around 42% of consumers choosing stroopwafels for a festival.
Allergen information Use the current label for the chosen variant to check its ingredients and allergens. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products is shown on the label. I need to show visitors which allergens are in the variant being handed out; this is the top priority for around 33% of these consumers.
Quantity and stock Compare the number of waffles with the number of portions you’re planning and check the inner packaging and best-before date. When there are lots of distribution points, I want to plan enough portions without mistakenly counting a bulk pack as individually wrapped portions; around 25% of consumers prioritise stock management.

Common mistakes when handing out treats at festivals

  • Assuming a mini stroopwafel is individually wrapped

    The size tells you nothing about the inner packaging. Jumbo says its Mini Stroopwafeltjes are individually wrapped, while PLUS describes Daelmans minis as a share bag.

    Check the packaging or an explicit product description before planning to hand out a mini variant as one sealed portion.

  • Counting a twin pack as one- waffle packaging

    According to the manufacturer, Kanjers Original contains four packs of two waffles. So eight waffles make up four unopened twin packs.

    Plan how you’ll hand them out based on the packaged portion, not just the total number of waffles.

  • Using allergen information for a different variant

    The ingredients and allergens must match the stroopwafels you’re actually handing out. A label for a different size or an earlier purchase isn’t a substitute.

    Keep a record of the current label when ordering and make sure it’s linked to the variant and batch being handed out at the festival.

Brands to consider

Jumbo

Jumbo describes its Mini Stroopwafeltjes, 18 x 8 g, as individually wrapped. This makes them a relevant choice when the planned portion is one small, sealed waffle.

  • The individual wrapping is explicitly stated for this mini variant.
  • Jumbo also lists a Rioba bulk pack of 150 mini stroopwafels; check the inner packaging separately.

Kanjers

Kanjers says that Original comes in a pack of eight stroopwafels, split into four packs of two, making it suitable for planned twin portions.

  • The pack size of two waffles is clearly specified.
  • According to the manufacturer, this recipe contains wheat, milk and soya, and may contain traces of nuts; check the label on the pack you choose.

Daelmans

PLUS describes Daelmans Mini Stroopwafels as a share bag of 25. Albert Heijn also lists a Jumbo Duo pack of 18 x 2.

  • The variants listed offer different quantities and portion sizes to compare.
  • Don’t assume the share bag is individually wrapped without checking. Before ordering, confirm the packaging and availability of the variant you want.

Stroopwafels on Joybuy

These Kanjers packs suit two different plans: ten waffles, for which you’ll need to check the inner packaging before ordering, and Kanjers Original if you specifically want to offer twin portions.

Kanjers Extra Delicious Stroopwafels, 10 pieces

Kanjers Extra Delicious Stroopwafels, 10 pieces

Consider this pack if you want to buy ten stroopwafels. Before planning to hand one sealed waffle to each visitor, check the packaging to see whether they’re individually wrapped.

Pack size: 10 pieces. Before handing them out, check the best-before date, ingredients and allergens on the label for the batch you’ve bought.

View on Joybuy
Kanjers Original Stroopwafels, 8 pieces

Kanjers Original Stroopwafels, 8 pieces

Worth considering when two waffles make up one portion: Kanjers says that the Original variant contains eight waffles in four packs of two.

So an unopened pack doesn’t contain individual portions of one waffle. Before handing them out, check the best-before date, ingredients and allergens on the label for the batch you’ve bought.

View on Joybuy

Frequently asked questions

Where can I find allergen information for prepacked stroopwafels?

According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products is shown on the label. Use the label for the variant you’re actually handing out and make sure visitors can access the information.

Which allergens are listed for Kanjers Original?

Kanjers lists wheat, milk and soya in the ingredients for Original, and says that traces of nuts may be present. Check the label on the batch you’ve bought; don’t apply this information to another Kanjers variant.

How should I store stroopwafels before handing them out at a festival?

Follow the storage advice and best-before date on the label of the pack you’ve chosen. The product information for Jumbo Mini Stroopwafeltjes and Daelmans Mini Stroopwafels says to store them in a cool, dry place.