Which pack works best for you?

Group shoppers with a biscuit tin

If you want to take one pack and portion out the waffles yourself, check the pack size and the number of pieces or servings. Jumbo lists its butter stroopwafels as 468 g and 12 servings; PLUS offers a 480 g pack. Before you set off, think about how many people will be eating them so you don’t judge by pack size alone.

Sharers looking to hand out small portions

If you want visitors to be able to pick up a small waffle easily, the size of each waffle matters more than the total pack weight. PLUS lists a bag of 25 Daelmans Mini Stroopwafels. If you’d rather prepare set portions in advance, look for packs with two waffles per packet too.

Shoppers who need to check ingredients

If someone in your group needs to avoid certain ingredients, the label on the exact product is what matters. The standard varieties from Jumbo, PLUS and Daelmans mentioned here list ingredients including wheat or gluten-containing cereals, milk and soya. Check the pack you’re buying: a different flavour or variety may have a different ingredients list.

What should you look for when choosing?

First, decide whether you want to open one large pack or hand out individual portions. Then compare the pack sizes and check the ingredients and nutritional information for your chosen variety before buying.

What to consider What to check when buying Who it matters to
Enough for the group Compare the pack weight with the stated number of pieces or servings; Jumbo lists 468 g and 12 servings, while PLUS offers a 480 g pack. I want to fill the biscuit tin with enough waffles without running short halfway through handing them out. Around 36% of consumers prioritise having enough for the group.
Easy to share Consider whether you’ll open one large pack, hand out minis or bring pre-portioned packs. PLUS lists 25 Daelmans minis; Albert Heijn lists a Daelmans 4-pack with four packets of two waffles. Visitors need to be able to pick up a small waffle, or I want to prepare portions in advance. Around 29% of consumers prioritise ease of sharing.
Product style Check the product name and ingredients if you’re looking for a particular variety, such as a butter stroopwafel, a classic version or a flavoured variety. The variety I want matters more to my group than the size of the pack. This kind of product preference is the first consideration for around 21% of consumers.
Label and servings Check the allergens on the exact pack and compare the nutritional information per serving and per 100 g, paying attention to the stated serving size. I want to know what I’m handing out and whether the ingredients are suitable for the people eating them. Around 14% of consumers give checking labels and servings top priority.

Common buying mistakes

  • Assuming a pack that looks large will be enough

    The pack doesn’t tell you at a glance how many waffles you can hand out: weight, number of pieces and serving size vary by product.

    Check the pack details and decide whether you want to hand out whole waffles or smaller portions.

  • Trusting the brand instead of checking the label

    The standard varieties mentioned here list wheat or gluten-containing cereals, milk and soya. A different variety under the same brand name needs to be checked separately.

    When you buy, check the ingredients and allergen information on the pack you’re actually taking with you.

  • Assuming a product page means it’s in stock in store

    Lidl says its Sondey butter stroopwafels are only available in store. So, seeing a product page doesn’t tell you whether the pack is available at your local branch.

    Check availability at your local branch before relying on a particular pack, and consider another pack size that would also suit your sharing plans.

  • Forgetting the serving size when buying a sharing pack

    A handy sharing pack doesn’t tell you how large each serving is. Nutritional values per waffle are also only useful when read alongside the stated serving size.

    Check how many waffles make up a serving, as well as the nutritional information per serving and per 100 g on the label of your chosen variety.

Brands and own-label options to consider

These examples show the types of packs you may come across. Always check the exact variety you want to buy.

Daelmans

Worth considering if you’re looking at minis or pre-portioned packs as well as classic stroopwafels.

  • PLUS lists a bag of 25 Daelmans Mini Stroopwafels; Albert Heijn lists a 4-pack with four packets of two waffles.
  • Check the ingredients and allergens for each variety: a mini or flavoured variety may not have the same information as a classic stroopwafel.

Jumbo huismerk

An example of a large pack for anyone who wants to portion out the waffles themselves.

  • Jumbo lists 12 servings for its 468 g butter stroopwafels.
  • Check whether the stated serving size suits the way you plan to hand out the waffles.

PLUS huismerk

A large standard pack for anyone looking to bring one pack for the group.

  • PLUS lists stroopwafels in a 480 g pack.
  • Check how many waffles are in your chosen pack and which ingredients are listed.

Sondey

Lidl lists an in-store variety of butter stroopwafels under this brand.

  • According to Lidl, the variety shown contains 12 pieces and weighs 480 g.
  • Lidl says this product is only sold in store; check availability at your local branch.

ALDI stroopwafels

A standard pack to include in a comparison of piece count and weight.

  • ALDI lists a pack of 12 stroopwafels, weighing 378 g.
  • Check availability before you set off, and read the ingredients on the pack in store.

Stroopwafels to portion out in advance

These Joybuy packs list a set number of stroopwafels, making them useful when planning portions for a group. When choosing, check how the waffles are packed and whether there are enough for everyone.

Kanjers Original Stroopwafels, 8 pieces

Kanjers Original Stroopwafels, 8 pieces

With eight waffles, you can decide in advance how many to bring for your group. Check how they’re packed on the product itself and read the current allergen information before handing them out.

View on Joybuy
Kanjers Extra Delicious Stroopwafels, 10 pieces

Kanjers Extra Delicious Stroopwafels, 10 pieces

The stated quantity of ten pieces makes it easier to plan how many waffles you can hand out. Check the net weight and how the waffles are packed; also check the ingredients and allergens for this variety.

View on Joybuy

Frequently asked questions

Which pack is best for sharing stroopwafels at a street festival?

A large pack works well if you want to portion out the waffles yourself and need enough for a group; minis are a good choice if visitors should be able to pick up a small waffle easily. If you want to prepare set portions in advance, look for a sharing pack. For example, Albert Heijn lists a Daelmans 4-pack with four packets of two waffles.

When should I check the allergens in stroopwafels?

Read the label on the exact pack before handing out the waffles, especially if someone in your group needs to avoid certain ingredients. The standard varieties from Jumbo, PLUS and Daelmans mentioned here list wheat or gluten-containing cereals, milk and soya. Don’t rely on a pack you bought before or on the brand name alone.

Can I assume ordinary stroopwafels are gluten-free?

No, not without checking the label on the exact product. The standard varieties mentioned here list wheat or gluten-containing cereals. Check the ingredients and look for a gluten-free claim on the pack you’re planning to buy.

How should I store a family pack until I’m ready to hand it out?

Follow the storage instructions on your chosen pack and keep it sealed until you’re ready to hand out the waffles. Jumbo advises storing its butter stroopwafels in a cool, dry place; also check the best-before date on the pack you’re taking with you.