Brunch hosts serving from a sharing platter
You want to put regular stroopwafels on the table and decide for yourself how many to serve. A pack with a clearly stated number of waffles makes it easier to plan.
Who are the different pack sizes for?
Hosts putting on a self-serve buffet
You’re serving stroopwafels alongside other snacks and want to offer guests a smaller size too. Mini stroopwafels work well for this, but they aren’t necessarily individually wrapped.
Shoppers who want to send portions home
You want to pop waffles into lunchboxes or Easter treat bags. Don’t just check the total number; make sure the waffles are actually divided into individual portions.
What should you look for when choosing?
First decide whether you’ll serve the stroopwafels on one platter or send some home with guests too. Then choose a size and, if anyone has dietary requirements, check the label on the product you’ll be serving.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| A sharing platter | Check the number of waffles; don’t try to work it out from the net weight alone. | If guests will help themselves from a platter, I want to be able to plan how many regular waffles to put out. Around 33% of consumers prioritise sharing above all else. |
| Smaller bites | Check that they’re mini stroopwafels and how many the pack contains. | At a buffet with a range of snacks, I want to be able to offer smaller waffles too. For around 25% of consumers, a smaller size is the top priority. |
| Portions to take away | Check whether the waffles are wrapped individually or in pairs; the total number won’t tell you that. | When I’m putting waffles in lunchboxes or Easter treat bags, how they’re divided into portions is crucial. Around 25% of consumers prioritise this. |
| Ingredients and allergens | Read the ingredients and allergen information on the exact pack; check any dietary claims for each product. | If a guest has an allergy or dietary requirement, I want to know exactly which product I’m serving. Checking the product is the top priority for around 17% of consumers. |
Common mistakes
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Assuming the pack weight tells you how many portions there are
A 468 g pack doesn’t tell you how many waffles you can put on the table. That matters if you’re planning for a set number of brunch guests.
Check the stated number of waffles, then decide how many you want to serve.
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Assuming you know the allergens from the brand name
Ingredients vary from product to product. Jumbo lists wheat, milk, soya and egg, among other ingredients, for Kanjers Originele Stroopwafels 4 x 2; that isn’t the ingredients list for other varieties.
Read the label on every pack you serve, and keep products for guests with dietary requirements clearly separated.
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Choosing a twin pack when you’re only serving from a platter
Packs divided into pairs are most useful when you want to hand out portions or send them home with guests. For one shared platter, that division doesn’t make much difference to how you serve them.
Choose a twin pack when the individual portions serve a purpose; otherwise, focus on how many waffles you want to put on the table.
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Relying on an old product range page
The Daelmans twin pack at Albert Heijn and an 8 x 29 g pack at Jumbo were both listed as unavailable on the pages checked. An old product listing doesn’t guarantee that you’ll be able to buy the size you want.
Check your shop’s current range shortly before the brunch, and have another suitable pack size in mind if necessary.
Brands to consider
Daelmans
Worth considering if you want to compare regular stroopwafels, minis and twin packs.
- PLUS lists packs of 10 regular stroopwafels, 25 minis and a Daelmans twin pack.
- For a twin pack, check how many waffles are in the exact pack and how many individual portions it contains.
Albert Heijn
A retailer where you can browse regular stroopwafels and check the current range.
- The online range lists AH Stroopwafels, 390 g.
- The page checked for a Daelmans jumbo twin pack listed the item as unavailable.
Jumbo
Worth considering if you want to compare bags, packs with a stated number of waffles and individually portioned packs.
- Jumbo lists, among other products, butter stroopwafels, 468 g, and Kanjers Originele Stroopwafels 4 x 2 stuks, 320 g.
- A separately listed 8 x 29 g pack was marked as no longer available online.
Lidl / Sondey
A brand to consider if you want to compare regular stroopwafels and minis.
- Lidl has product pages for Sondey butter stroopwafels and mini butter stroopwafels.
- Check the number of waffles and how they’re packaged in the variety you choose.
ALDI
Worth considering if you’re looking for a pack with a stated number of waffles or mini stroopwafels.
- ALDI lists packs of 12 weighing 378 g or 480 g, as well as mini stroopwafels.
- Check which variety is available in your shop; the same number of waffles doesn’t mean the same net weight.
PLUS
Worth considering if you want to choose a pack size in advance.
- PLUS lists Daelmans packs of 10 regular stroopwafels and 25 minis, as well as its own 480 g pack.
- PLUS notes that product information may change; check the current pack for ingredients and allergens.
Stroopwafels on Joybuy
These packs are worth considering if you’re looking for a stated number of stroopwafels for brunch. For the second product, check the pack to see whether the portions are suitable for sending home with guests; the number of waffles alone doesn’t confirm this.
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Kanjers Extra Delicious Stroopwafels, 10 waffles
With 10 waffles, you can plan how many to put on a sharing platter for brunch.
If you want to send portions home with guests, check the pack to see how the waffles are wrapped. If anyone has allergies, check the current ingredients and allergen information.
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Kanjers Original Stroopwafels, 8 waffles
With 8 waffles, this counted pack is handy for a smaller platter or for handing out portions.
If you want to send them home with guests, check the exact pack to see whether the waffles are wrapped in pairs. If anyone has allergies, also check the current ingredients and allergen information.
Frequently asked questions
How many stroopwafels should I buy for an Easter brunch?
Decide how many waffles you want to serve and compare that with the number on the pack. A weight in grams won’t tell you how many individual waffles are in a bag; when counting minis and twin packs, make sure you’re comparing like with like based on the size you want to serve.
Are mini stroopwafels individually wrapped?
Not necessarily: ‘mini’ describes the size of the waffle, not how it’s packaged. Check the exact pack if you need sealed portions for lunchboxes or Easter treat bags.
Which allergens should I check in stroopwafels?
Read the ingredients and allergen information for the exact product. Jumbo lists wheat, milk, soya and egg, among other ingredients, for Kanjers Originele Stroopwafels 4 x 2, but another product may contain different ingredients. According to EU labelling information, allergens in the ingredients list of prepacked foods must be emphasised.
Can I rely on ingredient information I saw online before?
Check the label on the pack you’re going to serve. PLUS warns that ingredients, nutritional values and allergen information may change, so if anyone has an allergy or dietary requirement, it’s important to check the current pack.
How should I store stroopwafels around Easter brunch?
Follow the storage advice and use-by date on your product’s packaging. Jumbo recommends storing its butter stroopwafels in a cool, dry place; if the pack has been opened, check it for any additional instructions too.