Who should consider the packaging format?

Hosts who want to give each guest one waffle

At a welcome table or during a treat break, you’ll want every visitor to be able to take one sealed stroopwafel. So look specifically for individually wrapped waffles: a box containing several waffles doesn’t necessarily mean each one is wrapped separately. Daelmans lists individually wrapped options in several sizes.

Organisers of coffee and tea breaks

A mini stroopwafel could be a good choice if you’d like to serve a smaller biscuit. Jumbo describes one mini option as individually wrapped, but the word ‘mini’ doesn’t guarantee this for other packs.

Shoppers who need to check allergens

If your guests have allergies or intolerances, check the label of the exact product you’ll be serving. For a Daelmans Duopack, PLUS lists ingredients including wheat, cereals containing gluten, soya and milk. Don’t assume the same ingredients apply to other stroopwafels.

What should you look for when choosing?

First decide how many waffles you want in each sealed portion. Then choose the size and number of portions to suit your plans, and check the label on your chosen pack before serving.

Individually wrapped

Choose this if: every guest should be able to take one sealed waffle. Daelmans lists individually wrapped stroopwafels in several sizes.

Bear in mind: waffle size and quantity vary by pack. Count the sealed portions, not just the weight of the box.

Wrapped in pairs

Choose this if: two waffles make a suitable portion, for example if guests can share them.

Bear in mind: a twin pack isn’t suitable if you want to give every guest exactly one sealed waffle. Joybuy’s product information describes Kanjers Original as being wrapped in pairs.

What to consider What to check before buying Who should consider this?
One sealed waffle per guest Look for ‘individually wrapped’ or ‘x1’ and count the individual wrappers. If I want to give each visitor one waffle, I need a sealed portion that doesn’t have to be split first. For around 42% of consumers, that single portion is the top priority.
Allergens and labelling Read the ingredients, allergen information and any warnings on the current label of the product you’ve chosen. If any guests have allergies, I want to be able to see what’s in these exact stroopwafels before serving them. Around 33% of consumers give checking the label top priority.
Size and number of portions Compare the waffle size, number of sealed portions, best-before date and availability from your chosen retailer. For a coffee break or a planned number of visitors, I want to buy the right size and enough portions to hand out. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Mistaking a twin pack for one individually wrapped waffle

    A twin pack contains two waffles in one sealed portion. This matters if you want to give every guest at your Christmas event exactly one waffle.

    Plan around the number of sealed portions and choose a pack explicitly labelled as individually wrapped if you want to give one waffle to each person.

  • Assuming every mini stroopwafel has its own wrapper

    ‘Mini’ describes the size, not the packaging format. Jumbo states that its pack of 18 x 8 g is individually wrapped; this doesn’t automatically apply to other mini varieties.

    Before choosing mini stroopwafels for guests to help themselves, check that each one is individually wrapped.

  • Relying only on online ingredient information

    The information on a product page may differ from the label on the pack you receive. If any guests have allergies, it’s important to check the exact product.

    Read the ingredients and allergen information on the physical label before serving.

  • Confusing a product listing with availability

    A stroopwafel appearing in an online range doesn’t necessarily mean it’ll be available where and when you’re preparing for your Christmas food event.

    Check local availability, the number of portions and the best-before date of the pack you intend to buy in good time.

Brands and retailers to consider

Daelmans

Daelmans lists individually wrapped stroopwafels in regular, midi and mini sizes, including boxes of 24 and 36.

  • A good option if every guest should receive one sealed waffle.
  • Compare the waffle size and number of individual wrappers for each variety. Daelmans says its own product information that the wrapper helps keep waffles fresh for longer; this isn’t an independent comparison.

Jumbo

Jumbo describes its Mini Stroopwafels, 18 x 8 g, as individually wrapped.

  • This specific mini pack combines a small size with individual wrappers.
  • Other stroopwafels in the range won’t necessarily use the same packaging format.

PLUS

PLUS lists Daelmans twin packs and mini stroopwafels, among other options.

  • Ingredients and allergen information are available for each Daelmans Duopack product.
  • A twin pack contains two waffles per sealed portion. Always check the pack you receive for allergen information.

Albert Heijn

Albert Heijn’s online category listing gives you an overview of different stroopwafels.

  • Use product listings to compare sizes and packaging formats.
  • Check current local availability before planning when to hand them out.

ALDI

ALDI lists mini stroopwafels and stroopwafels pre-wrapped in pairs.

  • These options give you a choice between a small biscuit and a sealed twin portion.
  • For the mini variety, check that each waffle has its own wrapper if that’s what you need for your Christmas food event.

Lidl / Sondey

Lidl lists Sondey stroopwafels and mini varieties.

  • An option for comparing different stroopwafel sizes.
  • Don’t assume from the word ‘mini’ or the product range name that every waffle is individually wrapped; check the specific pack.

Stroopwafels at Joybuy

These Kanjers packs are worth considering if you’re looking for sealed portions for your Christmas food event. For the pack of 10 waffles, check whether each waffle has its own wrapper; according to the product information, the Original variety contains two waffles per sealed portion.

Kanjers Extra Delicious stroopwafels, 10 pieces

Kanjers Extra Delicious stroopwafels, 10 pieces

An option for handing out if the pack you receive confirms that the waffles are individually wrapped.

The pack contains 10 waffles. Before serving, check whether all 10 are individually wrapped, and read the best-before date and allergen information on the physical label.

View at Joybuy
Kanjers Original stroopwafels, 8 pieces

Kanjers Original stroopwafels, 8 pieces

Suitable for a coffee or tea break where two waffles can make up one sealed portion.

According to Joybuy’s product information, the 8 waffles are wrapped in pairs. Choose a different packaging format if every guest needs exactly one sealed waffle; also check the best-before date and allergen information on the physical label.

View at Joybuy

Frequently asked questions

How can I tell if stroopwafels are genuinely individually wrapped?

Look on the pack for ‘individually wrapped’, ‘x1’ or equivalent wording, and count the sealed portions. For example, Daelmans lists boxes of individually wrapped waffles; ‘duo’ means two waffles per wrapper.

Are mini stroopwafels always individually wrapped?

No. ‘Mini’ refers to the size, not the number of waffles in each wrapper. Jumbo describes its Mini Stroopwafels, 18 x 8 g, as individually wrapped, but check this again for every other mini pack.

How should I store the stroopwafels until my Christmas event?

Follow the storage instructions and check the best-before date on the pack you’ve chosen. Jumbo and PLUS product information recommends storing them in a cool, dry place; keep the portions sealed until you’re ready to hand them out.

What allergen information should I check for my guests?

Read the ingredients and highlighted allergens on the current label of the exact stroopwafels you’ll be serving. The Netherlands Food and Consumer Product Safety Authority emphasises that allergens must be clearly shown on food labels. The ingredients in a Daelmans Duopack at PLUS don’t necessarily apply to other varieties.