Who should think about the type of packaging?

Breakfast on the go

If you want to take one stroopwafel with you or hand waffles out, check whether they really are individually wrapped. Jumbo describes its mini stroopwafels as individually wrapped; a twin pack, by contrast, contains two waffles in one wrapper.

Planning breakfast portions at home

If you want to decide in advance how many stroopwafels to have for breakfast, compare the number of waffles, the weight per waffle and the nutritional information per 100 g and per portion.

Checking ingredients and allergens

If you need to avoid specific ingredients, the label on the variant you choose matters more than the type of packaging. For its Daelmans 4-pack, Albert Heijn lists wheat, milk and soya among the allergens; this does not apply to every stroopwafel.

What should you look for when choosing?

Start by thinking about how many waffles you want to open at a time. Then check the weight and the information on the label of the variant you’re buying.

Individually wrapped minis

Best when: you want to take a small portion with you or hand it out; Jumbo describes its mini stroopwafels as individually wrapped.

Consider: a mini is smaller than a regular stroopwafel, so check the weight per waffle before choosing a portion.

Twin pack or 2-pack

Best when: you want two waffles for one planned occasion. PLUS describes Daelmans Duo as two stroopwafels in one wrapper.

Consider: you open two waffles at once, not two separate portions.

Larger pack

Best when: you want to have stroopwafels at home for several occasions or people.

Consider: once opened, you’ll need to reseal and store the pack according to the storage advice; it won’t automatically give you individual portions to take with you.

What to considerWhat to checkWho it matters to
Taking them with you and sharing Count the waffles in each wrapper and check the weight per portion. If I only want to open one waffle while I’m out, a wrapper with two isn’t much use to me. For around 34% of consumers, having a separate portion to take with them is the top priority.
Planning a breakfast portion Compare the number of waffles, the weight per waffle and the nutritional information per 100 g and per portion. At home, I want to be able to decide in advance how many stroopwafels to have. Around 25% of consumers say that planning portions is what matters most to them.
Ingredients and allergens Read the ingredients, highlighted allergens and any warnings on the pack you choose. If there’s an ingredient I need to avoid, I want to read the label on that exact variant before eating it. For around 25% of consumers, this check comes first.
Sharing with others Check the net weight, the number of waffles and the storage advice for after opening. If several people at home are sharing the same pack, I want to know whether it’ll be enough for the occasions we have planned. For around 16% of consumers, sharing is the main consideration.

Common mistakes

  • Assuming ‘individually wrapped’ means one waffle per wrapper

    A twin pack is also an individually wrapped portion, but it contains two waffles. PLUS, for example, lists two stroopwafels in each Daelmans Duo wrapper.

    If you want to open one waffle at a time, check the packaging description and count how many waffles are inside each wrapper.

  • Relying on outdated allergen information

    Ingredients and allergens can vary between products or change over time. That’s why Albert Heijn advises checking the packaging, even if you’ve already looked at a product page.

    When your order arrives, check the label on the specific pack before using the product if the ingredients or allergens matter to you.

  • Comparing the number of waffles without checking portion size

    A mini, a regular stroopwafel and a twin pack aren’t the same quantity. Jumbo, for example, gives nutritional values per 29 g stroopwafel for its 8 x 29 g pack.

    Look at the weight and nutritional information for the portion you actually plan to have, rather than just the number of waffles in the pack.

Brands and ranges compared

Daelmans

Daelmans appears in the supermarket ranges shown as a twin pack, 4-pack and mini variant.

  • PLUS describes Daelmans Duo, 78 g, as two stroopwafels in one wrapper.
  • A twin pack isn’t the same as two individually wrapped waffles; check the label on the variant you choose for ingredients and allergens.

Albert Heijn

Albert Heijn’s range overview includes both AH stroopwafels and Daelmans packs in different sizes.

  • The range includes AH Butter Stroopwafels in a 12-pack, as well as Daelmans in 2-packs and 4-packs.
  • Albert Heijn warns that product information can change, so check the allergens on the packaging itself.

Jumbo

Jumbo offers options in different portion sizes and formats, from individually wrapped minis to a Kanjers pack of 4 x 2 waffles.

  • Jumbo describes its Mini Stroopwafeltjes, 18 x 8 g, as individually wrapped.
  • Check the packaging of the variant you choose: a multipack of twin packs doesn’t have a separate wrapper for each waffle.

Lidl / Sondey

Lidl lists Sondey butter stroopwafels and mini butter stroopwafels as different product types.

  • The product names distinguish between regular and mini stroopwafels.
  • ‘Mini’ on its own doesn’t tell you whether each waffle is individually wrapped; check the packaging.

ALDI

ALDI’s biscuit range includes both mini stroopwafels made with butter and stroopwafels pre-packed in pairs.

  • The description ‘packed in pairs’ makes it easy to distinguish a twin pack from a wrapper containing one waffle.
  • Check the label on the specific pack for ingredients and allergens.

PLUS

PLUS’s range overview includes Daelmans Duo, a Duopack and mini stroopwafels.

  • For Daelmans Duo, PLUS lists a weight of 78 g and two stroopwafels per wrapper.
  • PLUS warns that ingredient and allergen information can change, so check the latest packaging.

Stroopwafels on Joybuy

These Kanjers packs suit two ways to enjoy a sweet breakfast: one described as containing individually wrapped waffles, and another with two waffles per wrapper. If being able to open one waffle at a time is essential to you, check the wrapper format on the first variant’s pack.

Kanjers Extra Delicious Stroopwafels, 10 waffles

Kanjers Extra Delicious Stroopwafels, 10 waffles

An option if you want to take stroopwafels with you individually: the product description says they come in individual wrappers. The pack contains 10 waffles. If you need separate portions, check the wrapper format and the weight per waffle on the packaging; you can also find the latest ingredient and allergen information there.

View on Joybuy
Kanjers Original Stroopwafels, 8 waffles

Kanjers Original Stroopwafels, 8 waffles

For an occasion when you want two waffles, this pack contains 8 stroopwafels, wrapped in pairs. So each wrapper contains two waffles, not one. Check the ingredients and allergens on the pack before eating.

View on Joybuy

Frequently asked questions

Is a twin pack more convenient than a large pack for breakfast?

A twin pack works if you want to take two stroopwafels with you for one occasion or keep them together. If you’re having several waffles at home with others, a larger pack may suit you better; check the number of waffles and the portion size of the pack you choose.

Do allergens have to be listed on pre-packed stroopwafels?

Yes. According to Ondernemersplein, if any of the 14 allergens on the EU list are present in a pre-packed food, they must be listed on the label and highlighted in the ingredients list. Check the current label on the specific stroopwafels you buy.

Do all stroopwafels contain the same allergens?

No. Don’t assume that every variant has the same ingredients. For its Daelmans 4-pack, Albert Heijn lists wheat, cereals containing gluten, milk and soya; always check the packaging of any other product.

How should I store stroopwafels after buying them?

Follow the storage advice on the packaging of your stroopwafels. For the products described, Jumbo and PLUS recommend storing them in a cool, dry place; PLUS also says to keep Daelmans Duo in a dark place. Check the best-before date on the pack too.