Who are these choices relevant to?

Breakfast lovers comparing nutritional information

If by ‘digestive’ you’re mainly thinking about sugar and fibre, check the nutrition table for the stroopwafels you choose. The Netherlands Nutrition Centre lists 14.7 g of sugar and 0.6 g of fibre for an extra-large 40 g stroopwafel. Check the packaging for the values of any other product.

Breakfast lovers with dietary or allergy requirements

A label such as gluten-free or vegan doesn’t automatically answer all your questions about other ingredients. Check the product description, ingredients and allergens on the pack you choose. The Netherlands Food and Consumer Product Safety Authority advises that allergens are listed in the ingredients list.

Breakfast lovers sharing stroopwafels

If several people are eating together, the number of waffles and their size may be more important. Jumbo lists its butter stroopwafels in a 468 g pack. Lidl lists 12 Sondey butter stroopwafels in a 480 g pack, while ALDI also offers mini stroopwafels.

What should you look for when choosing?

Start with any dietary or allergy requirement that’s essential for you. Then compare the nutritional information and choose a size that suits the number of people at the table.

What to consider What to check before buying Who it matters to
Sugar and fibre Compare sugar and fibre per 100 g and per serving. If a product claims ‘less sugar’, check which stroopwafel it is being compared with. If I’m looking for something ‘digestive’, I want to know how much sugar and fibre the waffle I’ve chosen contains, rather than relying on that term. Around 40% of consumers give this nutritional comparison top priority.
Dietary requirements and allergens Check the relevant product description, the ingredients list and any allergen warnings. If I need to avoid gluten or another ingredient, the specific stroopwafel must suit that requirement. For around 30% of consumers, this check takes priority over other buying considerations.
Size and sharing Compare the number of waffles, net weight and stated serving size. When there are several of us at the Sunday breakfast table, I want to choose between individual waffles and smaller ones to share. Around 30% of consumers put size first.

Common mistakes

  • Assuming ‘digestive’ is a nutritional claim

    The term doesn’t tell you how much sugar or fibre a specific stroopwafel contains. The Netherlands Nutrition Centre provides values for a 40 g stroopwafel, but the values for your variety may differ.

    Compare the nutrition tables for the products side by side, and check the serving sizes too.

  • Assuming gluten-free, vegan and allergen-free mean the same thing

    Albert Heijn describes AH Terra Plantaardig stroopwafels as vegan, but also lists wheat and soya as ingredients and warns that the product may contain milk and lactose. So a vegan label doesn’t answer every question about allergens.

    Check which ingredient you need to avoid, then read the full allergen information on the current packaging.

  • Relying only on the online product description

    The information on the pack you actually use is what matters, especially if an ingredient or allergen affects your choice.

    Use the product description to compare varieties, then check the packaging label before eating.

Brands and varieties to consider

Daelmans

Classic stroopwafels in a range of sizes, to enjoy with coffee or tea.

  • PLUS describes a 10-piece Daelmans pack with 50% syrup filling, butter, cinnamon and vanilla.
  • If you have dietary or allergy requirements, check the ingredients for the variety you choose.

Albert Heijn

Own-brand varieties to suit different preferences, including reduced-sugar and plant-based options.

  • Albert Heijn states that AH Roomboter minder suiker contains 32% less sugar than AH Roomboter stroopwafels.
  • AH Terra Plantaardig is labelled vegan, but according to Albert Heijn it contains wheat and soya and may contain milk and lactose.

Jumbo

A classic butter variety and a separate gluten-free option.

  • Jumbo Stroopwafels met Roomboter comes in a 468 g pack; Jumbo states that it contains 25% butter. Jumbo also lists the Crossed Grain trademark for Lekker Vrij van Gluten Stroop Wafels.
  • If you choose the gluten-free variety, check the packaging for other allergens too. Gluten-free doesn’t mean allergen-free.

PLUS

Own-brand varieties include gluten-free and caramel options.

  • PLUS explicitly labels its Glutenvrije stroopwafels as gluten-free.
  • The retailer lists wheat, cereals containing gluten, soya, milk and lactose in PLUS Karamel stroopwafels. Choose according to the ingredients in the specific variety.

Sondey (Lidl)

A classic butter stroopwafel for sharing with others.

  • Lidl lists 12 waffles in a 480 g pack and says this product is available in-store only.
  • Check the ingredients and allergens on the packaging if they matter to your choice.

Heerlijck Banket (ALDI)

An own-brand range with regular and mini stroopwafels.

  • ALDI lists regular stroopwafels in a 12-piece, 480 g pack, as well as 300 g packs of mini stroopwafels.
  • Check the ingredients and allergens on the label of the pack you choose.

Stroopwafels on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘digestive’ mean a stroopwafel contains more fibre?

No. You can’t tell how much fibre a stroopwafel contains from that term alone. Compare the nutritional information for the exact product per 100 g and per serving. The Netherlands Nutrition Centre lists 0.6 g of fibre and 14.7 g of sugar for an extra-large 40 g stroopwafel.

What should I look for if I want to avoid gluten?

Choose a stroopwafel that is explicitly labelled gluten-free and check the packaging. Jumbo lists the Crossed Grain trademark for Lekker Vrij van Gluten Stroop Wafels. Also check the ingredients and other allergens.

Are vegan stroopwafels free from other allergens too?

No. According to Albert Heijn, AH Terra Plantaardig stroopwafels contain wheat and soya and may contain milk and lactose. Check the allergen information on the pack for any ingredients you need to avoid.

What size stroopwafels are best for a shared Sunday breakfast?

Compare the number of people at the table with the number of waffles and the serving size shown on the packaging. For example, Lidl lists 12 Sondey butter stroopwafels per pack, while ALDI also offers mini stroopwafels. First, check that your chosen variety meets any dietary and allergy requirements.