Who are these pack formats for?

Hosts planning a birthday coffee gathering

You want to arrange individual stroopwafels on a plate and work out in advance how many packs you’ll need for your guests.

Hosts who want to prepare portions in advance

You want to offer guests an individually wrapped pack or give them a portion to take away afterwards, without having to wrap the waffles yourself.

Hosts planning a children’s party or snack table

You’re looking for small waffles that guests can help themselves to, rather than serving everyone a full-sized stroopwafel.

What should you look for when choosing?

Pack of individual waffles

Choose this if: you want to serve whole stroopwafels with coffee.

Bear in mind: once opened, any leftover waffles need to be stored in an airtight container; they aren’t pre-packed as portions to take away.

Duo pack

Choose this if: you want to set out or give away individually wrapped portions.

Bear in mind: each duo contains two waffles, so match the number of packs to the number of guests.

Mini stroopwafels

Choose these if: you want to serve a plate of smaller bites, for example on a children’s party or snack table.

Bear in mind: guests may take several minis, so the number of waffles won’t necessarily match the number of guest portions.

What to consider What to check before buying Who it matters to
Number of portions Compare the stated number of waffles or portions with how you plan to serve them; weight alone doesn’t tell you how many guests you can cater for. If I want to offer every guest a whole waffle, I don’t want to run out halfway through the party. Around 37% of consumers put having enough portions first.
Individual wrapping Check whether the waffles are genuinely wrapped in duos or other individual portions; a multipack may simply be one bag. Having a sealed pack ready for each guest saves me handing out waffles from an opened bag. For around 27% of consumers, portioning is the top priority.
Smaller bites Check the size, number of minis and flavour; don’t count a mini as the equivalent of a full-sized waffle. At a snack table, I want guests to be able to help themselves to a small bite without giving everyone a whole waffle. For around 18% of consumers, size is the first thing they consider.
Ingredients and allergens Read the ingredients, listed allergens and any warnings about possible traces on the exact pack. If a guest needs to avoid certain allergens, I want to know what’s on the label for this particular product before serving it. For around 18% of consumers, checking this is the top priority.

Common mistakes

  • Mistaking a multipack for individually wrapped portions

    A bag of individual waffles takes different preparation from a pack of separately wrapped duos. The number of waffles also isn’t the same as the number of wrapped portions.

    Check how the pack is divided before working out how many you’ll need for your guests.

  • Looking only at the total weight

    A large stroopwafel and a mini don’t make the same serving. For example, Jumbo lists 12 portions in a 468 g pack, while Lidl lists around 37 minis in 316 g.

    First decide whether you’re serving whole waffles, duos or minis, then count the portions you’ll need.

  • Assuming every stroopwafel is suitable for every guest

    PLUS’s product information lists wheat, cereals containing gluten, soya and milk for the Daelmans waffles reviewed. For Kanjers 4 x 2 pieces, Jumbo also lists egg and a warning that the product may contain nuts.

    Check the label for the exact product you’ve chosen shortly before buying and serving it. If needed, offer a separate, clearly labelled alternative.

  • Assuming online product information never changes

    Ingredients and pack details can change, so a product page you looked at earlier may not match the pack you serve.

    Check the contents, ingredients and allergens again on the pack you buy.

Brands to consider

Daelmans

PLUS lists a bag of 10 individual stroopwafels as well as a separate duo pack. Compare the pack formats if you’re deciding between serving them on a plate and setting out portions in advance.

  • A choice of individual waffles or duo packs.
  • The variants listed by PLUS contain wheat or cereals containing gluten, soya and milk; check the label on the pack you choose.

Kanjers

Jumbo lists Kanjers Original Stroopwafels as extra-large waffles in a 4 x 2 piece, 320 g pack.

  • The waffles are packed in pairs, which is useful if you want to portion them out in advance.
  • Jumbo lists egg, milk, cereals containing gluten, soya and wheat, as well as possible traces of nuts; check the current label.

Jumbo

Jumbo lists its butter stroopwafels in a 468 g pack containing 12 portions, intended to be served as individual waffles.

  • The stated number of portions helps when planning a coffee table.
  • This isn’t an individually wrapped duo pack; check the ingredients and allergens on the label.

PLUS

PLUS lists, among other own-brand products, a bag of 10 caramel stroopwafels and a 400 g Korenlanders butter variety.

  • You can compare a pack sold by number of waffles with one sold by weight, as long as you take the serving size into account.
  • The listed caramel variety contains wheat or cereals containing gluten, soya, milk and lactose; check the exact product you choose.

Sondey

Lidl lists Sondey mini butter stroopwafels, with around 37 waffles in a 316 g pack.

  • The mini size is a good fit for a plate of smaller bites.
  • If your guests need to avoid certain allergens, check the ingredients and warnings on the pack in store.

Stroopwafels on Joybuy

This pack of eight Kanjers stroopwafels is a good choice if you want to plan how many waffles you’ll need for a birthday. Check how the pack is divided if you want to hand out individual duos.

Kanjers Original Stroopwafels, pack of 8

Kanjers Original Stroopwafels, 8 pieces

For a birthday where you want to decide in advance how many waffles to set out. Before serving, check how the pack is divided and read the current label for ingredients and allergens.

View on Joybuy

Frequently asked questions

How many stroopwafels should I buy for a birthday?

First decide whether you’ll serve each guest a whole waffle, a duo or smaller bites. Then compare the number of guests with the portions listed on the pack. Jumbo lists 12 portions in its 468 g pack, while Lidl lists around 37 minis in 316 g. These amounts don’t represent the same portion size.

When should I choose duo packs instead of a bag of individual waffles?

Duo packs are a good choice if you want to set out or give away individually wrapped portions. For serving with coffee, you can choose individual waffles; either way, check how many waffles and individual portions the pack contains.

Which allergens should I check for in stroopwafels?

Check the label for the exact product, including warnings about possible traces of allergens. For the Daelmans stroopwafels reviewed, PLUS lists wheat or cereals containing gluten, soya and milk; for Kanjers 4 x 2 pieces, Jumbo also lists egg and possible traces of nuts.

How should I store stroopwafels after the party?

Store leftover stroopwafels in a cool, dry, dark place in an airtight container, as advised by the Voedingscentrum. Also follow the storage and use-by information on the pack you bought.