Solo snacker looking to minimise leftovers
Wants a set amount for one snack break. A smaller pack may be more practical than a large bar that needs to be stored once opened.
If you fancy a familiar stroopwafel as a treat for yourself, choose a plain one and check how many are in the pack. A stroopwafel chocolate bar is a better fit if you’re mainly after chocolate with stroopwafel pieces; one bar doesn’t automatically count as one portion. If you want to serve the traditional birth treat, rusks with sugared aniseed sprinkles are still the right choice. A stroopwafel is, at most, an extra snack on the side.
Wants a set amount for one snack break. A smaller pack may be more practical than a large bar that needs to be stored once opened.
Mostly wants milk chocolate with stroopwafel pieces. A bar like this is a different product format, with a different portion size, from a plain stroopwafel.
Is looking for a treat to celebrate a birth. De Ruijter associates sugared aniseed sprinkles with rusks for this occasion. A stroopwafel or chocolate bar can be offered alongside them, but it doesn’t replace the traditional pairing.
First decide whether you’re looking for a treat for yourself or want to serve rusks with sugared aniseed sprinkles. Then compare the quantity in each pack and check the label.
| What to consider | What to check | Who is this important to? |
|---|---|---|
| Portion size and storage | Compare the number of items or stated portions in each pack. If you expect leftovers, check the storage advice on the label. | If I want to eat one stroopwafel, I don’t want to be left with a large, opened pack by mistake. That’s why a set portion is the main priority for around 40% of consumers. |
| Product format and occasion | Distinguish between a plain stroopwafel, a chocolate bar with stroopwafel pieces, and rusks with sugared aniseed sprinkles. | For a visit to a new baby, I want to know whether I’m serving the usual birth treat or simply adding something sweet. Around 30% of consumers give this choice of product format top priority. |
| Ingredients and nutritional information | Read the ingredients and allergen information on the pack. Compare the nutritional information per 100 g and per portion, if provided. | If I have a food allergy, I want to be able to check the details for the exact product I’m buying; the nutritional value of my portion may also matter. For around 30% of consumers, this label information is their main concern. |
The Delicata chocolate bar described by Albert Heijn weighs 150 g and lists 15 portions of 10 g. So one whole bar isn’t necessarily intended for a single snack break.
Check the net weight and portion information, not just the word ‘bar’.
A chocolate bar with stroopwafel pieces is a different product from the usual pairing of rusks and sugared aniseed sprinkles served to celebrate a birth.
If you want to serve the traditional treat, choose rusks and sugared aniseed sprinkles. Only add a stroopwafel or chocolate bar as an extra treat.
The name ‘stroopwafel bar’ doesn’t tell you which ingredients and allergens are in the particular version you’ve chosen. These can also vary from product to product.
If you have an allergy or intolerance, check the current ingredients and allergen information on the pack.
A product you viewed earlier won’t necessarily still be available when you want to buy it. Jumbo stated that its Crunchy Stroopwafel Karamel bar was no longer part of its online range.
Check what’s currently available before basing your choice on a specific bar.
An option if you’re looking for plain stroopwafels in a smaller pack. Albert Heijn and PLUS show a pack of two Daelmans stroopwafels, weighing 78 g in total.
A chocolate bar with stroopwafel pieces for anyone who would rather have chocolate than a plain stroopwafel.
Jumbo lists several plain stroopwafel products, including stroopwafels made with butter and mini stroopwafels.
A supermarket option for both a stroopwafel chocolate bar and a Daelmans twin pack of plain stroopwafels.
Lidl’s range includes butter stroopwafels for anyone looking for a plain stroopwafel.
These two packs are suited to choosing a plain stroopwafel as a snack for yourself. Both contain several wafers, so compare the number with how many you want to eat and store. You’ll need different products for rusks with sugared aniseed sprinkles.
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For anyone who wants a plain stroopwafel rather than a chocolate bar. The pack contains 10, so it isn’t the same as having one wafer for a single snack break.
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For anyone looking for a plain stroopwafel and planning to use the rest of the pack too. It contains 8, so consider whether that quantity suits your plans.
Not necessarily. The Delicata bar described by Albert Heijn weighs 150 g and lists 15 portions of 10 g. Use the weight and portion information to decide how much you want to eat.
Not if you want to serve the traditional birth treat. For that, choose rusks and sugared aniseed sprinkles; a stroopwafel bar is a separate sweet snack.
Store stroopwafels in a cool, dry, dark place in a well-sealed container, as advised by the Netherlands Nutrition Centre. Also follow the instructions on the pack you’ve bought.
Read the ingredients list and allergen information on the current pack of the bar you’ve chosen. The Netherlands Food and Consumer Product Safety Authority points out that allergens are listed in the ingredients on the label, so don’t rely on the product name alone.
Compare the same nutritional values per 100 g, then consider how much you actually want to eat. A bar with several stated portions and a single stroopwafel aren’t directly comparable as snack portions.