Who is this relevant to?

Home bakers with a strict sugar-free requirement

If your recipe calls for a sugar-free stroopwafel, a pack labelled only ‘lower in sugar’ won’t be enough. Check for a sugar-free claim and the sugar content per 100 g.

Sugar-conscious cake makers

Want to use stroopwafels as a crumb layer or topping without needing them to be sugar-free? Compare the sugar content and work out how much waffle you’ll actually use in the cake.

Bakers with dietary or allergen requirements

If, for example, your stroopwafel needs to be gluten-free or plant-based, check the relevant claim and the allergen information on the pack you choose. Such a claim doesn’t, by itself, tell you anything about the sugar content.

What should you look for when choosing?

First decide whether sugar-free is essential, or whether you simply want to limit the amount of sugar. Then consider how much stroopwafel your recipe calls for and any dietary requirements.

What to consider What to check when buying Who is this important to?
Truly sugar-free Look for an explicit sugar-free claim and check that the nutritional information states no more than 0.5 g of sugars per 100 g, the limit set by European Union Regulation (EC) No 1924/2006. If the stroopwafel in my cake needs to be sugar-free, I want to be able to check this requirement on the label. This is a priority for around 46% of consumers.
Sugar content in the cake Compare sugars per 100 g and consider how much waffle you’ll use. Also read the ingredients list to check for any sweeteners. For a crumb layer or topping, I want to limit the sugar without requiring it to be sugar-free. This is the main priority for around 27% of consumers.
Dietary requirements and allergens Check the dietary claim you need and the full allergen information on the exact pack you’ve chosen. If guests need to avoid certain ingredients, I want to know whether the stroopwafel is suitable for them. This is the most important requirement for around 27% of consumers.

Common mistakes

  • Assuming ‘lower in sugar’ means sugar-free

    A comparative sugar claim doesn’t mean a stroopwafel is sugar-free. Albert Heijn still lists 23 g of sugars per 100 g for its AH Roomboter minder suiker stroopwafels.

    Use the term sugar-free only for a product that carries this claim and whose nutritional information meets the EU limit of no more than 0.5 g of sugars per 100 g. If the whole cake needs to meet this requirement, check the other ingredients too.

  • Assuming a dietary label covers every requirement

    Gluten-free or plant-based doesn’t mean a stroopwafel is sugar-free. Albert Heijn also lists wheat and soya as allergens for its plant-based AH Terra stroopwafels.

    For a cake with dietary or allergen requirements, check the relevant claim, the allergen information and the sugars per 100 g on the pack.

  • Relying on an old product listing when planning your recipe

    Albert Heijn listed Céréal Stroopwafels suikerarm as no longer in its range. A similar product name doesn’t confirm that the ingredients are the same.

    Check the pack of the product you’re actually buying before deciding how much stroopwafel to use in your cake recipe.

Brands to consider

Albert Heijn

Albert Heijn sells separate ranges of butter stroopwafels with less sugar and plant-based stroopwafels.

  • According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 32% less sugar than the standard AH Roomboter stroopwafels.
  • Albert Heijn says the lower-sugar version contains 23 g of sugars per 100 g. The plant-based AH Terra version lists 35 g of sugars per 100 g, so plant-based doesn’t mean sugar-free.

Céréal

Céréal Stroopwafels suikerarm is a separate formulation containing sugars and a sweetener.

  • The product description at Albert Heijn makes clear that this stroopwafel has a reduced sugar content.
  • The listed ingredients include fructose and isomalt. Check whether this exact product is available before basing a recipe on it.

Jumbo

Jumbo lists a gluten-free stroopwafel option for anyone who needs this feature when baking.

  • According to Jumbo, the Lekker Vrij van Gluten Stroop Wafels version carries the Crossed Grain mark.
  • Jumbo lists 42.4 g of sugars per 100 g for this version. A gluten-free label isn’t a sugar claim.

Stroopwafels at Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘lower in sugar’ mean the same as sugar-free?

No. ‘Lower in sugar’ compares a product with a reference product. Under European Union Regulation (EC) No 1924/2006, a food such as stroopwafels can contain no more than 0.5 g of sugars per 100 g to carry the sugar-free claim.

Can I use Céréal Stroopwafels suikerarm as sugar-free cake decoration?

Not if the stroopwafel needs to be strictly sugar-free: the product description at Albert Heijn mentions sugars and a sweetener. Check the pack of the exact product you’re buying, even if you’re using it just for decoration.

Are gluten-free stroopwafels automatically lower in sugar?

No. Jumbo lists 42.4 g of sugars per 100 g for its Lekker Vrij van Gluten Stroop Wafels. Treat a gluten-free claim and the sugar content as separate things to check when buying.

Can I use a plant-based stroopwafel in a vegan cake?

A stroopwafel explicitly labelled as vegan may suit your recipe. Albert Heijn lists the AH Terra version as vegan, but also names wheat and soya as allergens and notes that it may contain traces of milk and lactose. Check the current packaging if allergens are a concern for the people eating it.

What should I check just before making the cake?

Read the pack you’ve bought for the ingredients, allergens, sugars per 100 g and any dietary claims. Then decide how much stroopwafel to use as crumbs or topping, so you can assess the product in the context of your own recipe.