Who should consider these factors?

Coffee drinkers who consider fibre content

You want to know how much fibre a stroopwafel provides per serving, without treating a biscuit as equivalent to fibre sources such as wholegrains, pulses and fruit recommended by the Voedingscentrum.

Shoppers with ingredient or allergen requirements

You may be looking for a plant-based or gluten-free stroopwafel, or need to avoid a specific allergen. The ingredients and allergen information on the current packaging will tell you whether a particular variety meets your needs.

Fans of classic stroopwafels

Your main considerations are flavour and a size that suits your coffee break. Nutritional values are still worth checking per pack and per serving, even if they are not your first selection criteria.

What should you look for when choosing?

First, check any requirements relating to ingredients and allergens. Then compare the nutritional information per 100 g and per serving, or choose based on flavour and pack size if those matter more to you.

What to consider What to check when buying Who it matters to
Fibre Compare fibre per 100 g and per planned serving; check sugars and saturated fat separately too. If fibre matters to me during my coffee break, I want to know what one stroopwafel actually provides. Around 27% of consumers prioritise this fibre comparison.
Sugars Check the amount of sugars per 100 g and per biscuit; when comparing products, see which ones are being compared on the packaging. I want to compare stroopwafels and find one with less sugar, without relying solely on wording on the front of the pack. For around 27% of consumers, this sugar comparison is the deciding factor.
Ingredients and allergens Check the current ingredients and allergen information, as well as any cross-contamination details relevant to your specific requirements. If I need to avoid an ingredient or allergen, that requirement comes before my flavour preference. This is the top priority for around 20% of consumers.
Classic flavour and size Compare the number of biscuits, the pack size and how you plan to serve them. For a coffee break or sharing, I mainly look for a familiar stroopwafel and a suitable pack. This is the main consideration for around 26% of consumers.

Common mistakes

  • Treating a fibre claim as a verdict on the whole product

    The Consumentenbond points out that a fibre claim on the front of a pack says little about the amount in a typical serving. Sugars and saturated fat matter too.

    Compare the nutritional information per serving and assess the stroopwafel as a biscuit, not as a replacement for other sources of fibre.

  • Assuming plant-based or gluten-free means free from all allergens

    According to Albert Heijn, AH Terra Plant-Based stroopwafels contain wheat and soya; the gluten-free variety described by PLUS contains egg and lupin.

    For your specific requirements, read the full allergen information on the current packaging.

  • Looking only at ‘less sugar’

    Albert Heijn lists 23 g of sugars and 11 g of saturated fat per 100 g for its Roomboter less sugar stroopwafels. So the sugar comparison does not tell you everything about the nutritional value.

    Check saturated fat and fibre too, as well as how much you eat at a time.

  • Treating an online product description as the definitive label

    Ingredients and allergens can vary between varieties. If you need to avoid an ingredient, the packaging is more important than a general product name.

    Check the current packaging before eating the product.

Brands compared

Daelmans

Daelmans offers a traditional stroopwafel to enjoy with a hot drink. The brand also describes serving it on top of a cup of hot coffee or tea.

  • The Original variety described by PLUS has a syrup filling made with butter, cinnamon and vanilla.
  • According to PLUS, this variety contains wheat, soya and milk, and its label lists 38 g of sugars and 1.5 g of fibre per 100 g.

Albert Heijn

Albert Heijn sells regular stroopwafels, a Roomboter less sugar variety and AH Terra Plant-Based stroopwafels.

  • For its Roomboter less sugar variety, Albert Heijn lists 26 g of fibre per 100 g and 32% less sugar than its AH Roomboter stroopwafels.
  • The same variety also lists 11 g of saturated fat per 100 g. The AH Terra variety contains wheat and soya and may contain milk and lactose; check the packaging if you have an allergy.

PLUS

PLUS sells regular stroopwafels as well as a separate gluten-free variety. Check the ingredients for each variety.

  • PLUS describes its gluten-free stroopwafels as specially prepared for people with gluten intolerance.
  • According to PLUS, this gluten-free variety contains egg and lupin and lists 41.13 g of sugars per 100 g. Regular PLUS stroopwafels have different allergen information.

Sondey (Lidl)

Lidl describes Sondey Butter stroopwafels as a variety made with butter and caramel, packed as 12 biscuits weighing 480 g in total.

  • The number of biscuits and pack weight help you choose a pack for a coffee break with several people.
  • Check the packaging for the ingredients, allergens and nutritional information relevant to your choice.

ALDI

ALDI describes a standard pack of stroopwafels containing 12 biscuits and weighing 378 g.

  • The number of biscuits and pack size make it easy to see how much you get.
  • Check the packaging to see which ingredients, allergens and nutritional values apply to this variety.

Stroopwafels on Joybuy

Related products will be available soon.

Frequently asked questions

How do I compare stroopwafels if fibre matters to me?

Compare the amount of fibre per 100 g and per stroopwafel, along with sugars and saturated fat. Albert Heijn lists 1.5 g of fibre per 100 g for its regular stroopwafels and 26 g per 100 g for its Roomboter less sugar variety; this difference applies only to these varieties.

What does ‘less sugar’ mean on a stroopwafel?

It means a comparison with a specified reference product, not a judgement on the product’s overall nutritional value. Albert Heijn compares its Roomboter less sugar stroopwafels with AH Roomboter stroopwafels; also check the amounts of sugars, saturated fat and fibre per 100 g and per serving.

Is a plant-based stroopwafel also free from milk and gluten?

Not necessarily. Albert Heijn states that AH Terra Plant-Based stroopwafels contain wheat and soya and may contain milk and lactose. If you need to avoid an allergen, always check the current packaging.

What should I look for in gluten-free stroopwafels?

Check that the specific variety is labelled gluten-free, then read the information about other allergens. PLUS describes its gluten-free stroopwafels as specially prepared for people with gluten intolerance, but also lists egg and lupin as ingredients.

How should I store stroopwafels after opening?

Follow the storage instructions on the packaging and seal it properly after use. Albert Heijn recommends storing its regular stroopwafels in a cool, dark and dry place; PLUS also advises storing Daelmans stroopwafels somewhere cool, dry and dark.