Who are you choosing the rolls for?

Organisers catering for different bread preferences

You want to offer white rolls for visitors who prefer them, without leaving a wholemeal option off the menu. Make sure both types of bread are clearly presented as separate choices.

Visitors keeping an eye on their fibre intake

You want to be able to tell whether a roll really has a wholemeal base. Check the product description, ingredients and fibre content per 100 g, rather than relying on the word ‘multigrain’ alone.

Vendors preparing rolls on site

You need to plan preparation and serving, and have the allergen information for the products you’re actually using to hand. Frozen rolls and perishable fillings also need careful temperature control.

What should you look for when choosing?

First decide which white and wholemeal rolls you want to offer. Then choose a preparation method that suits the storage and equipment available at the festival.

What to consider What to check when buying Who this matters to
Choosing between white and wholemeal List white and explicitly labelled wholemeal rolls as separate options on your order list. I don’t want to limit visitors to one type of bread; around 40% of consumers prioritise having a choice between white and wholemeal.
Wholemeal base and fibre Check the product description, the first ingredients and the fibre per 100 g; ‘multigrain’ on its own isn’t enough. If I’m offering a wholemeal option, I need to know exactly what’s in the roll. Around 40% of consumers prioritise having a wholemeal base they can verify.
Preparation and serving Follow the preparation and storage instructions for the product you choose, and arrange chilled storage for perishable fillings if needed. If I’m selling rolls on site, I need to be able to manage storage, preparation and serving; for around 20% of consumers, practical suitability is their main concern.

Common mistakes when choosing festival rolls

  • Assuming multigrain means wholemeal

    A roll containing several types of grain isn’t necessarily made with a wholemeal base. The option you offer may therefore differ from what visitors expect from a wholemeal roll.

    Read the product description and ingredients list, and compare fibre content on the same basis, per 100 g. Only describe a multigrain roll as wholemeal if the product information confirms it.

  • Describing a type of bread as allergen-free

    Whether a roll is white or multigrain doesn’t tell you which allergens that specific product contains. Ingredients can also come into contact with one another during preparation.

    Keep the packaging or product specification available when serving, check the allergens in every product you buy, and use separate utensils and equipment when needed.

  • Choosing frozen rolls without a storage and baking plan

    Frozen rolls need to be stored and defrosted according to the packaging. Serving them at a planned time is only possible if you also have the necessary baking equipment.

    Before buying, check the storage, defrosting and baking instructions. If you’re selling rolls with perishable fillings, make sure you also have suitable chilled storage and temperature controls.

  • Treating an online range as a guaranteed festival selection

    A product listing can help you draw up a shortlist, but it doesn’t guarantee which pack or variant you’ll actually receive when you place your order.

    Before buying, confirm which white and wholemeal rolls are available, then check the ingredients and allergens on the packaging of the products you’ve chosen.

Brands to compare

These brands give you a starting point for comparing types of bread, preparation methods and product information. Always check the details for the variant you’re buying.

Albert Heijn

Albert Heijn lists AH Pistolet wit and AH Pistolet volkoren as separate products.

  • The two types of bread are easy to identify separately when putting together a selection.
  • Check the nutritional information and allergens for the packs you choose.

Jumbo

Jumbo lists bake-at-home rolls and a frozen variant of white rolls.

  • The preparation method gives you a clear point to consider when planning for the event.
  • For frozen rolls, follow the storage and defrosting instructions for the specific product.

PLUS

PLUS lists white rolls and a multigrain variant whose ingredients list starts with 56% wholemeal wheat flour.

  • The product information lets you check the wholemeal base of this specific multigrain variant.
  • Check the current ingredients, allergens and preparation instructions for each variant.

ALDI

ALDI lists a white roll sold individually.

  • An individual white roll can be included as a white option on your order list.
  • When buying, check the ingredients and allergens for the product on offer.

Dirk

Dirk lists 1 de Beste multigrain rolls in a pack of 4.

  • The pack size is useful when planning quantities.
  • ‘Multigrain’ doesn’t confirm a wholemeal base on its own; check the product description and ingredients.

Lidl

Lidl lists white rolls and describes a fibre rating for packaged bread.

  • For packaged bread, the fibre rating can help you compare fibre content per 100 g.
  • Check the packaging for the specific rolls you’re buying; a fibre rating doesn’t replace the ingredients and allergen lists.

White rolls at Joybuy

These rolls are a good fit for the white option at your street festival. If you want to offer both types of bread, also choose a separate roll with a confirmed wholemeal base.

g'woon White Rustic Pistolet, pack of 4

g'woon White Rustic Pistolet, 4 pieces

A white option for visitors who prefer it, alongside a wholemeal roll you can buy separately. Before serving at the festival, check the preparation method and allergens on the packaging.

View at Joybuy

Frequently asked questions

Is a multigrain roll automatically wholemeal?

No, ‘multigrain’ doesn’t automatically mean wholemeal. Check the product description and ingredients. For example, the ingredients list for PLUS Pistolets meergranen starts with 56% wholemeal wheat flour, but that doesn’t tell you anything about other multigrain rolls.

How can I check whether rolls contain iodised salt?

For packaged rolls, read the ingredients list. According to the Voedingscentrum, bakers aren’t required to use bakers’ salt, so don’t rely on the type of bread alone to tell you which salt has been used.

What allergen information do I need for a roll bar?

Check the allergens in each roll and each filling separately. Keep the product information available where you’re serving the food, so you can answer questions about the rolls actually being served.

What should I consider when serving perishable fillings at an event?

Keep perishable products chilled and check their temperature. The Netherlands Food and Consumer Product Safety Authority states that perishable food sold at markets and events must be kept below 7 °C.

Can I defrost frozen rolls in advance?

Yes, as long as you follow the instructions for the product you’ve chosen. For Jumbo Diepvries Pistolets Wit, Jumbo says they should be prepared and eaten within 24 hours of defrosting; don’t assume the same time limit applies to other products.