Who is this choice relevant to?

If you’re keeping a close eye on sugar

You’re looking for a biscuit labelled ‘sugar-free’ and comparing that with the ‘of which sugars’ figure per 100 g. You may be happy to choose a different type of biscuit instead of a spritz biscuit.

Spritz biscuit fans looking to cut down

You want to choose something for Valentine’s Day that suits the occasion, but a coconut or speculoos biscuit has a different flavour and texture from a traditional spritz biscuit.

If you’re giving biscuits as a gift

You’re buying for someone else and want to know which ingredients and allergens matter. Check the current packaging and, if in doubt, ask the recipient.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a must-have or whether the spritz biscuit experience matters more. Then check the ingredients and packaging, especially if the biscuits are a gift.

What to consider What to check before buying Who it matters to
Sugar content Compare the ‘sugar-free’ claim with the ‘of which sugars’ figure in the nutrition information per 100 g. ‘No added sugar’ is a different claim. If I’m keeping a close eye on sugar, I want to be able to check the figure on the packaging. This is the top priority for around 42% of consumers.
Spritz biscuit experience Decide whether a coconut- or speculoos-flavoured biscuit is suitable for your gift, or whether you specifically want a traditional spritz biscuit. For a Valentine’s treat, the familiar flavour and shape of a spritz biscuit matter to me, even if I’m considering a different biscuit. This is the most important factor for around 33% of consumers.
Ingredients Read the allergen information and any warning about polyols on the current packaging. When I give biscuits as a gift, I want to know what the recipient can eat and which ingredients need attention. This is the main concern for around 25% of consumers.

Common mistakes

  • Assuming a regular spritz biscuit is sugar-free

    Joybuy’s product information states that Verkade Nobo Sprits Melkchocolade contains 29.2 g of sugars per 100 g. So the word ‘spritz’ doesn’t tell you whether a biscuit meets your sugar requirements.

    Check the claim on the packaging and the ‘of which sugars’ figure per 100 g before choosing.

  • Confusing ‘no added sugar’ with ‘sugar-free’

    Verkade describes San Francisco Zero as a biscuit with no added sugar. That claim alone doesn’t tell you how much sugar the product contains per 100 g.

    Check the nutrition information if you specifically want to buy a sugar-free biscuit.

  • Focusing only on the sugar claim when buying a gift

    The Céréal biscuits mentioned contain polyols; the product information warns that excessive consumption may have a laxative effect. The relevant allergens vary by product.

    Check the ingredients, allergens and usage warning on the current packaging, and ask the recipient if you need to know what to take into account.

Brands to consider

Céréal

Céréal offers biscuits labelled ‘sugar-free’ if you’re happy to choose an alternative to a spritz biscuit. They aren’t traditional spritz biscuits.

  • Jumbo states that Céréal Zonder Suikers Kokos Smaak contains 0 g of sugars per 100 g; Albert Heijn states that the speculoos-almond variant contains 0.4 g per 100 g.
  • The variants contain polyols. Check the allergens and warning about excessive consumption on each pack.

Verkade

Verkade is worth considering if you want to compare a traditional spritz biscuit with a separate biscuit range that the brand describes as having ‘no added sugar’.

  • Nobo Sprits is a familiar choice if shape and flavour come first.
  • Joybuy states that Nobo Sprits Melkchocolade contains 29.2 g of sugars per 100 g. The ‘no added sugar’ claim for San Francisco Zero doesn’t confirm that this biscuit is sugar-free.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How do I choose a sugar-free biscuit for Valentine’s Day?

Look for the ‘sugar-free’ claim and also check the ‘of which sugars’ figure per 100 g in the nutrition information. Make sure the flavour and ingredients suit the person you’re buying for too; a sugar-free biscuit doesn’t have to be a spritz biscuit.

Does ‘no added sugar’ mean the same as ‘sugar-free’?

No, the claims don’t mean the same thing. Verkade describes San Francisco Zero as having ‘no added sugar’; check the sugar content per 100 g before choosing it as a sugar-free biscuit.

Why do some sugar-free biscuits come with a warning?

The Céréal variants mentioned contain maltitols, and their product information warns that excessive consumption may have a laxative effect. Read the warning before choosing a pack as a gift.

Where can I check for allergens when giving biscuits as a gift?

Check the allergens on the current packaging for the specific variant. Wheat and, depending on the variant, other allergens may be relevant in the biscuits mentioned. If in doubt, ask the recipient which ingredients they need to avoid.