Spritz Biscuits for Doughnut Stalls: Dark or Double Chocolate?

Which spritz biscuit is right for you?

Stallholders who want to mention dark chocolate

You want to base the description on your stall on the exact product packaging. Look for an explicit mention of dark chocolate and check exactly what any stated percentage refers to.

Stallholders looking for a pronounced chocolate flavour

You’re looking for a spritz biscuit with ingredients such as cocoa and chocolate pieces. According to its product information, Verkade Nobo Sprits Dubbel Chocolade has a milk chocolate coating, not a dark chocolate one.

Stallholders selling spritz biscuits individually

You need the allergen information for every variety you sell and want to keep opened stock properly sealed. For unpackaged sales, customers must be able to access allergen information, according to the Netherlands Food and Consumer Product Safety Authority.

What should you look for when choosing?

Spritz biscuits with dark chocolate

Choose this if: you want to be able to describe the chocolate component explicitly as dark; the product information for the Jumbo and PLUS varieties reviewed states that they contain 18% dark chocolate.

Bear in mind: that percentage does not describe the biscuit’s total cocoa content.

Double-chocolate spritz biscuits

Choose this if: you want cocoa and chocolate pieces in the biscuit; Verkade Nobo Sprits Dubbel Chocolade combines these with a chocolate coating.

Bear in mind: the product description states that the coating is milk chocolate, so don’t describe it as dark.

Butter spritz biscuits with a chocolate accent

Choose this if: butter spritz biscuits decorated with dark chocolate would suit your range; Albert Heijn describes AH Choco spritsen as butter spritz biscuits with 15% dark chocolate.

Bear in mind: the stated dark chocolate content is lower than the 18% in the Jumbo and PLUS varieties mentioned above.

When choosing spritz biscuits at a doughnut stall, consumers may prioritise one of three things: a description they can substantiate, the chocolate flavour, or practical information for selling biscuits individually.

What to consider	What to check when buying	Who it matters to
Being able to mention dark chocolate	Read the product description and check what any stated percentage refers to.	I want to tell customers exactly what kind of chocolate is on the biscuit, without implying a higher cocoa content. For around 40% of consumers, being able to verify a mention of dark chocolate comes first.
Chocolate flavour	Check the ingredients in the biscuit and the type of chocolate in the coating separately.	Cocoa and chocolate pieces matter more to me than the word ‘dark’ on the sign. A pronounced chocolate flavour is the main priority for around 30% of consumers.
Individual sales and storage	Keep the allergen information for each variety to hand and make sure opened stock is properly sealed.	If I sell spritz biscuits individually, I want to be able to answer questions about allergens and store the biscuits carefully. Around 30% of consumers prioritise these practical needs when buying for sale.

Common purchasing and selling mistakes

Assuming ‘double chocolate’ means ‘dark chocolate’

Cocoa and chocolate pieces in a biscuit don’t tell you what kind of chocolate is in the outer coating. The product description for Verkade Nobo Sprits Dubbel Chocolade states that it has a milk chocolate coating.

Only use ‘dark chocolate’ on a sign if the information for the exact variety supports that description.
Combining allergen information for different varieties

Ingredients and warnings can vary from one spritz biscuit to another. Information for a different flavour or pack is therefore not a reliable description of what you’re selling individually.

Keep the ingredients and allergen information for each exact variety. Make sure customers can access allergen information before buying unpackaged products, as advised by the Netherlands Food and Consumer Product Safety Authority.
Leaving opened packs unsealed

A spritz biscuit that goes soft or loses its flavour may no longer look or taste the way you intended. The Netherlands Nutrition Centre recommends storing biscuits in a cool, dry, dark place in a well-sealed container.

Seal opened stock and follow the storage instructions on the packaging too.

Biscuits that lose quality can lead to waste.
Assuming an online listing means it’s in stock locally

A product listing doesn’t necessarily tell you which pack is available at the store you’ve chosen. This is particularly important when you’re buying a specific chocolate variety.

Before buying, check the variety and current availability at your chosen branch. If you’re replacing a double-chocolate spritz biscuit, check the type of chocolate in the alternative first.

Relevant brands and ranges

Verkade

The product information for Nobo Sprits Dubbel Chocolade describes a spritz biscuit with chocolate pieces, cocoa nibs and a milk chocolate coating.

The different chocolate ingredients give you a clear basis for describing this variety as double chocolate.
The stated coating is milk chocolate. Check current availability before choosing this specific variety for your stall.

Jumbo

Jumbo Spritsen met Pure Chocolade comes in a 200 g pack, and its product information states that it contains 18% dark chocolate.

This gives you a specific basis for describing it as ‘made with dark chocolate’.
The percentage is not the total cocoa content. The variety reviewed contains wheat, egg, milk and soya; check the current label before selling it.

Albert Heijn

AH Choco spritsen is described as a butter spritz biscuit with 15% dark chocolate and 25% butter.

The product description clearly specifies both the butter base and the dark chocolate decoration.
The stated dark chocolate content is lower than the 18% in the Jumbo and PLUS varieties mentioned above. Check the allergens on this pack too.

PLUS

PLUS Chocolade sprits Fairtrade comes in a 200 g pack; the product description states that the spritz biscuits contain 18% dark chocolate.

The stated type and proportion of chocolate are useful for describing this variety accurately.
The proportion of dark chocolate is not the same as the spritz biscuits’ total cocoa content. Check the current label before selling them individually.

Biscotto (ALDI)

ALDI Netherlands lists Biscotto butter spritz biscuits in both plain and chocolate varieties.

The chocolate variety offers an alternative to the plain one.
Check the exact pack for the type of chocolate, ingredients and allergens before using it as the basis for a specific description at your stall.

Spritz biscuits on Joybuy

Frequently asked questions

When can I describe a spritz biscuit as ‘made with dark chocolate’?

Use this description if the information for the exact variety states that it contains dark chocolate. Jumbo and PLUS each state that their spritz biscuits reviewed contain 18% dark chocolate; according to its product description, Verkade Nobo Sprits Dubbel Chocolade has a milk chocolate coating instead. Don’t use any of these details to infer the biscuit’s total cocoa content.

What allergen information do I need if I sell spritz biscuits individually?

Make the allergen information for each exact variety available to customers before they buy. The Netherlands Food and Consumer Product Safety Authority states that allergen information for unpackaged products must be provided in a way other than on packaging. So don’t copy information from a different flavour or an old label.

How should I store spritz biscuits for sale at my stall?

Store them in a cool, dry, dark place in a well-sealed container, as the Netherlands Nutrition Centre recommends for biscuits. Also follow the instructions on the packaging and reseal opened packs to help prevent them from losing quality.