Which biscuit is right for which shopper?

Shoppers looking for a classic biscuit to enjoy with coffee

They’re after a crisp spritz biscuit to have with coffee or tea. Verkade describes its Nobo Sprits Original as crisp; if you’re considering a butter variety, the ingredients list is worth checking too.

Shoppers looking for a standard digestive

They want to choose a pack of biscuits by comparing factors such as pack size, fibre, sugars and portions, rather than relying on the brand name alone.

Shoppers who need a gluten-free option

They need a biscuit that’s explicitly labelled as gluten-free. The other ingredients and allergens still matter, even for these products.

What should you consider when choosing your range?

First, decide whether you want to stock spritz biscuits, standard digestives or both. Then assess a gluten-free biscuit as a separate option, rather than assuming that ‘digestive’ means gluten-free.

Classic spritz biscuits

When: when you want a familiar, crisp biscuit to enjoy with coffee or tea.

Consider: the spritz biscuits reviewed here contain wheat, so they’re not a gluten-free alternative.

Standard digestives

When: when you’re looking for a pack of biscuits where pack size and nutritional values matter.

Consider: the standard digestives reviewed here also contain wheat; the product name alone doesn’t tell you everything about their nutritional values.

Gluten-free biscuits

When: when your range needs to include an option clearly labelled as gluten-free.

Consider: gluten-free doesn’t mean free from other allergens, so check each product individually.

What to consider What to check before buying Especially relevant for
Classic spritz biscuits Check the ingredients and compare fat and fibre per 100 g; check which allergens are listed for the variety you choose. I want to offer a familiar, crisp biscuit to enjoy with coffee or tea. Around 29% of consumers would make this classic spritz their first priority.
Standard digestives Compare pack size, portions and nutritional information per 100 g across the varieties. For a regular snacking occasion, I’m mainly looking for a convenient pack of digestives. Around 36% of consumers would put this need first.
Gluten-free suitability Check for a gluten-free label and read the full allergen information on the current packaging. If gluten needs to be avoided, I need a suitable product in its own right. For around 14% of consumers, gluten-free suitability would be the first requirement.
Comparing nutritional values Compare sugars, saturates and fibre per 100 g and per portion. When choosing between biscuits, I mainly want to know what’s in each portion. Around 21% of consumers would prioritise this label comparison.

Common pitfalls

  • Assuming ‘digestive’ means ‘gluten-free’

    The standard digestives from McVitie's and Jumbo reviewed here contain wheat. The name ‘digestive’ doesn’t tell you whether a product is suitable for a gluten-free diet.

    If you need a gluten-free option, choose a product that’s clearly labelled as gluten-free and check the other allergen information too.

  • Using the fibre content as the only measure

    Fibre is just one part of a product’s nutritional profile. Sugars, saturates and salt can vary between biscuits.

    Compare the nutritional information per 100 g and per portion. The Netherlands Nutrition Centre recommends checking the back of the pack too.

  • Guessing allergens from the product name

    Regular spritz biscuits, standard digestives and gluten-free biscuits may list different allergens. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed in the ingredients.

    Check the current packaging for ingredients and any ‘may contain’ statements, even if a recipe changes.

Brands to compare

Verkade

Nobo Sprits Original and Nobo Sprits Melk are two spritz biscuit varieties with different flavour profiles.

  • Verkade describes Nobo Sprits Original as crisp; the product information lists 1.1 g of fibre per 100 g.
  • The Original lists wheat and milk ingredients. The milk chocolate variety is a separate product, not the same biscuit with the same nutritional values.

McVitie's

Digestives Original is a branded digestive available in the 400 g pack reviewed here.

  • The product information for Digestives Original lists 16% wholemeal wheat flour, 3.7 g of fibre per 100 g and an average of 27 portions.
  • This Original variety contains wheat and may contain milk; assess other McVitie's varieties separately.

Jumbo

Krokante Digestive is a supermarket own-brand variety in a 400 g pack.

  • For this variety, Jumbo lists 15.2% wholemeal wheat flour, 3.1 g of fibre per 100 g and around 27 portions.
  • The variety reviewed here contains wheat, so it isn’t a gluten-free option.

PLUS

The range reviewed includes both butter spritz biscuits and a separate digestive biscuit.

  • PLUS states that its Roomboterspritsen contain 30% butter and have a Nutri-Score of E.
  • These spritz biscuits contain wheat, egg and milk, and may also contain other listed allergens. The Nutri-Score for this variety doesn’t apply to the other biscuits.

Biscotto

ALDI’s own brand has separate digestive biscuits and butter spritz biscuits.

  • ALDI describes Biscotto Digestive Biscuits as a 400 g pack containing around 27 biscuits.
  • The digestives and spritz biscuits are different products; check the nutritional information and allergens on the pack you choose.

Schär

Digestive Landtaler is a separate biscuit clearly labelled as gluten-free.

  • The 150 g pack reviewed is described as gluten-free biscuits, specially made for people with gluten intolerance.
  • This variety contains soya and may contain lupin and egg. Gluten-free doesn’t mean free from all allergens.

Digestives on Joybuy

These products suit the digestive side of your snack range: a 400 g Original pack and two 266 g chocolate varieties. Choose the flavour variety separately from the decision about whether to include spritz biscuits or a gluten-free biscuit too.

McVities Digestive Original, 400 g pack

McVities Digestive Original 400 g

A plain digestive for anyone looking to add a 400 g pack to their range. For the Digestives Original reviewed here, the product information lists 16% wholemeal wheat flour and 3.7 g of fibre per 100 g.

This variety contains wheat. Before ordering, check the current packaging for other allergens and the best-before date too.

View on Joybuy
McVitie's Digestives Milk Chocolate, 266 g pack

McVitie's Digestives Milk Chocolate 266 g

A milk chocolate digestive that adds a distinct chocolate flavour alongside a plain variety. The pack contains 266 g, so it serves a different purpose from the 400 g Original pack.

The ingredients information lists wheat, milk and soya. Check the current packaging for allergens and the best-before date.

View on Joybuy
McVitie's Digestives with Dark Chocolate, 266 g pack

McVitie's Digestives with Dark Chocolate 266 g

A dark chocolate digestive for anyone who wants to offer this flavour separately from plain and milk chocolate varieties. This pack contains 266 g.

The ingredients information lists wheat, milk and soya. Check the current packaging for allergens and the best-before date.

View on Joybuy

Frequently asked questions

Can you treat spritz biscuits and digestives as the same basic biscuit?

No, they play different roles in a range. The spritz biscuits reviewed here are classic biscuits, while the standard digestives reviewed here come in packs. Before deciding whether to stock one or both, compare each product’s flavour variety, pack size, nutritional values and allergens.

Is a regular digestive suitable as a gluten-free option?

Not the standard McVitie's and Jumbo digestives reviewed here: they contain wheat. If you need a gluten-free option, choose a biscuit that’s explicitly labelled as gluten-free and check the other allergens on the packaging too.

What should you check on the packaging before buying biscuits?

At the very least, check the ingredients, allergens, net weight, best-before date, storage instructions and nutritional information for the variety you’re choosing. The Netherlands Food and Consumer Product Safety Authority explains which label information applies to prepacked foods and says allergens must be clearly distinguished.

How should you store spritz biscuits and digestives after opening?

Follow the instructions on the packaging for the biscuit in question. Jumbo recommends sealing its Krokante Digestive well after opening and storing it in a dark place; the storage instructions for the PLUS spritz biscuits reviewed here say to keep them somewhere cool and dry.