What should you look for when choosing?
First check that every biscuit is suitable for the recipient; then compare the size and variety. A handy portion or a different flavour doesn’t replace that initial check.
| What to consider |
What to look for |
Who it matters to |
| Gluten-free labelling and avoiding crumbs |
Check the current packaging for a clear gluten-free label. If portioning biscuits yourself, use clean equipment and keep the treats separate from ordinary biscuits. |
If I’m giving the calendar to someone with coeliac disease, I want to be able to check every biscuit’s label and avoid contact with gluten-containing crumbs. For around 42% of consumers, this would be their main concern when buying. |
| Portions and size |
Count the individual portions and compare their size with the calendar compartments. If you buy a larger pack, think about how to keep the biscuits clean and sealed. |
For a calendar with lots of small compartments, I want to know in advance how many treats will fit without having to portion them again each time. Around 33% of consumers would give particular weight to this practical consideration. |
| Variety and other allergens |
Compare the types of biscuits and check the allergen information on each pack. Check the current range if you want to combine different varieties. |
If the calendar doesn’t have to contain the same biscuits throughout, I’ll look for variety that also takes account of any other dietary requirements the recipient may have. For around 25% of consumers, the main consideration would be the range of suitable varieties. |
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Frequently asked questions
Can you put ordinary spritz biscuits in an advent calendar for someone with coeliac disease?
Not if they’re Verkade NoboSprits Original or NoboSprits Melk: according to Verkade, both contain wheat flour. Choose an alternative with a clear gluten-free label on its current packaging.
What does ‘gluten-free’ mean on a biscuit pack?
Under Commission Implementing Regulation (EU) No 828/2014, the term ‘gluten-free’ may only be used in the EU if the food, as sold to the final consumer, contains no more than 20 mg/kg of gluten. Check the label on the pack you actually buy.
How can I avoid gluten contact when filling the calendar?
Keep gluten-free treats separate from ordinary biscuits, and use clean hands, a clean work surface and clean equipment. The Dutch Coeliac Society warns, among other things, that gluten can be transferred by crumbs and shared kitchen utensils.
Are gluten-free biscuits also free from other allergens?
No. The gluten-free label doesn’t tell you anything about other ingredients. If the recipient has other allergies, check the allergen information on the current packaging of every biscuit.
Should I check the label again if I’ve bought the biscuit before?
Yes, check the packaging of the pack you’re using now. Albert Heijn says that product ingredients and dietary or allergy information may change.