Who is this choice relevant to?

Families who bake regularly

If you use sprinkles for several baking sessions or as a topping for bread, it’s important to choose a pack you’ll actually finish.

Parents who let children decorate

For cupcakes, biscuits and desserts, the look of the finished bake may be the priority. A mix or larger sprinkles might suit your plans better than standard sprinkles.

Families who check nutritional information

If ingredients, sugars or allergens affect your choice, check the nutritional information and warnings on the exact pack the children will be eating.

What should you look for when choosing?

First, work out how much you’ll need for your bake and any future occasions. Then choose the finish you want and check the pack for nutritional information and allergens.

What to consider What to check when buying Who it matters to
Quantity Compare the net weight with how much you’ll use for your planned baking sessions. If I bake regularly or also use sprinkles on bread, I don’t want to be left with a large amount. Around 33% of consumers prioritise using up the pack.
Decoration See whether standard sprinkles, a mix or XXL sprinkles will suit your bake. When decorating cupcakes, I want the children to be able to see the topping clearly. For around 27% of consumers, the look of the finished bake is the first thing they consider.
Sugars Check the sugars per 100 g and take the amount you use into account. When I divide sprinkles between several bakes, I want to know how much will go on each one. Around 20% of consumers prioritise this nutritional consideration.
Allergens Check the ingredients and allergen warnings on the current pack. If a child has an allergy, I need to be able to check whether this particular pack is suitable first. Around 20% of consumers put this check first.

Common mistakes

  • Assuming all sprinkles contain the same allergens

    Ingredients vary by product. For example, the product page for De Ruijter dark chocolate sprinkles lists milk and soya; this doesn’t tell you anything about another variety.

    Before buying and using a product, read the label on the pack you’ll be serving, including any warnings about cross-contamination.

  • Choosing a decorative variety without checking the recipe

    Extra-large sprinkles or a mix can work well for eye-catching decorations, while a larger pack of standard sprinkles may be more practical if you bake for several occasions.

    Decide whether the sprinkles are mainly for decoration or whether you’ll be using a larger amount. Then choose the type and pack size.

  • Reading ‘less sugar’ as a claim about your portion

    A product name doesn’t tell you how many sprinkles will end up on one bake. Voedingscentrum highlights sugars as something to consider with chocolate sprinkles.

    Compare the current nutritional information and check how much you use per portion, even for a variety with ‘less sugar’ in its name.

Brands to consider

Jumbo

Own-brand range including milk, dark and duo sprinkles in 600 g packs.

  • The varieties mentioned come in a pack size worth considering if you bake regularly or also want a topping for bread.
  • Check whether the flavour, ingredients and quantity of each variety suit your baking plans.

De Ruijter

A brand with several types of chocolate sprinkles, including varieties described as toppings for bakes.

  • Albert Heijn describes De Ruijter Kleintjes as suitable for use on bakes.
  • The product page for the 390 g dark variety lists milk and soya; check the label on the variety you buy.

Kiekeboe

ALDI’s own-brand range includes 600 g packs of dark sprinkles and an XXL variety.

  • According to ALDI, the XXL variety has extra-large chocolate pieces, which may be useful for eye-catching decoration.
  • Don’t choose based on size alone: check the ingredients and pack size of the variety you’re considering too.

Albert Heijn

Own-brand range including dark sprinkles and a product with ‘dark, less sugar’ in its name.

  • The nutritional information for each variety gives you a basis for checking sugars per 100 g and per portion used.
  • Albert Heijn warns that ingredients, nutritional values and allergy information can change; check the current pack.

g'woon

A brand offering dark chocolate sprinkles in a 400 g pack, among other products.

  • The pack size gives you a practical starting point for working out how much you’ll need for your bakes.
  • When checking for allergens, always refer to the information for the exact variety you’ve chosen.

Sprinkles and toppings on Joybuy

This selection includes sprinkles and decorative chocolate pieces for finishing bakes with children. Check whether the type of topping and quantity of each product suit your recipe.

g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces 600 g

For anyone looking for an eye-catching decoration and sprinkles to use for future baking sessions too. Consider whether you’ll use a 600 g pack, and check the current label if you’re managing an allergy.

View on Joybuy
Venz chocolate and vanilla sprinkles, 400 g

Venz chocolate and vanilla sprinkles 400 g

For bakes where you’d like to use a combination of chocolate and vanilla flavours. The pack contains 400 g; if allergens are a concern, check the ingredients on the pack you buy.

View on Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks 390 g

An option if you’re looking for chocolate pieces to finish your bakes rather than standard sprinkles. The pack contains 390 g; if you’re managing an allergy, read the label for this variety.

View on Joybuy
De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles 200 g

For anyone looking for dark chocolate sprinkles as a topping and considering a 200 g pack. ‘Dark’ on its own doesn’t tell you how much sugar is in a portion; check the current nutritional information for that.

View on Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles 400 g

For anyone looking to top cupcakes with milk chocolate sprinkles and wanting a 400 g pack. Before children eat any, check the nutritional information and allergens on the pack you’ve bought.

View on Joybuy

Frequently asked questions

When is a larger pack useful for baking with children?

A larger pack makes most sense if you’ll use the sprinkles for several baking sessions or as a topping for bread too. For example, Jumbo has 600 g own-brand varieties; as well as the weight, consider whether the flavour and size of the sprinkles suit your recipes.

Should I check for milk and soya in sprinkles?

Yes. If a child has a relevant allergy, check the allergens on the specific pack. The product page for De Ruijter dark chocolate sprinkles lists milk and soya, but ingredients can vary between products, so always read the current label.

What should I consider when deciding how many sprinkles to use on each bake?

Check how many sprinkles you actually use per portion and read the nutritional information for your product. Voedingscentrum gives 9.1 g of sugars for 15 g of dark chocolate sprinkles; this example doesn’t automatically apply to another variety or portion size.

Can I keep an opened pack for another baking session?

Follow the storage and best-before information on the pack. On its product page, De Ruijter recommends keeping sprinkles in a cool, dry place away from sunlight and heat, and closing the pack after use.

Is online product information enough to check for allergens?

If you’re managing an allergy, use the current label on the pack you’ve bought as your guide. Albert Heijn points out that product information can change, while Lidl refers customers to the packaging of its food products for ingredients and allergens.