If you want to measure out one breakfast portion
Individual sachets make it easy to choose a portion each time without opening a large pack. Albert Heijn lists De Ruijter Kleintjes as containing eight portions, with different types of sprinkles.
Who is each type of packaging for?
If you’re looking for a distinctly dark chocolate flavour
Compare the stated cocoa content and nutritional information for the exact variety. Albert Heijn lists De Ruijter Specials Intens Puur as containing at least 52% cocoa solids.
If you use sprinkles regularly
A larger pack may suit you if you’ll still be using it after Sunday. For example, Jumbo lists a 380 g pack of dark chocolate sprinkles; decide for yourself whether that amount suits how often you use them.
What should you consider when choosing?
If you’re having Sunday breakfast on your own, first decide whether individual portions matter to you. Then compare the flavour you want and the pack size, and always check the label on the variety you choose.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Individual portions | Check how many sachets there are and whether they contain sprinkles, flakes or another topping. | If I only eat sprinkles on Sundays, I want to be able to take one breakfast portion without opening a large pack straight away. Around 36% of consumers would put portion size first. |
| Dark chocolate flavour | Compare the stated cocoa content for the exact variety and check the sugar per 100 g. | I’m specifically looking for dark chocolate sprinkles for breakfast, and I want to know what the packaging says about the cocoa. This flavour preference would be the first thing around 29% of consumers consider. |
| Right-sized amount | Compare the pack weight with how often you expect to use the sprinkles. | If I eat sprinkles on other days too, a larger pack is worth considering; if I only use them occasionally, not necessarily. Around 21% of consumers would put choosing the right amount first. |
| Ingredients and allergens | Check the ingredients list, highlighted allergens and any ‘may contain’ statement on the packaging you choose. | If certain ingredients are a deciding factor for me, I want to be able to check the label on the exact variety. Around 14% of consumers would make this their first priority. |
Common mistakes
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Assuming a multipack contains just one type of sprinkles
According to Albert Heijn, De Ruijter Kleintjes contains eight portions with different types of sprinkles. So an individual sachet doesn’t necessarily contain dark chocolate sprinkles.
Check what each sachet contains if you only want one specific type.
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Assuming ‘dark’ tells you about allergens
The name of a dark chocolate variety doesn’t tell you which allergens it contains. The product information for De Ruijter Specials Intens Puur lists milk and soya, and also states that milk protein and lactose may be present.
Check the ingredients and allergen information on the exact pack before using it.
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Relying only on an online product description
Ingredients and nutritional information can vary between product versions. So a description you read in advance is no substitute for checking the label on the pack you buy.
Also check the best-before and storage information on the packaging.
Brands and product ranges at a glance
De Ruijter
Albert Heijn lists both Kleintjes, with eight portions, and Specials Intens Puur, with at least 52% cocoa solids.
- Kleintjes offers individual portions and a selection of different sprinkles.
- The mix isn’t made up exclusively of dark chocolate sprinkles. Check the allergens on the pack you choose for Intens Puur.
Venz
Venz has a range of sprinkles; check the features of each flavour and pack.
- The choice of varieties lets you pick the flavour and pack size that suit you.
- According to Jumbo, the Kwinkslag variety lists milk, cereals containing gluten, soya and wheat. Don’t assume this label information applies to other Venz varieties.
Jumbo
Jumbo lists, among other products, a 380 g pack of dark chocolate sprinkles and Strooi Mini's, with eight pieces in a 140 g pack.
- These pack sizes give you the choice of a larger pack or individual pieces.
- Check what each piece contains and which allergens are listed on the packaging for the variety you choose.
Mister CHOC
Lidl lists Mister CHOC Hagelslag Puur in a 600 g pack.
- The pack size is worth considering if you use sprinkles regularly.
- Check the ingredients, allergens and nutritional information on the packaging for this variety.
Sprinkles on Joybuy
These two packs of dark chocolate sprinkles are worth considering if you’re choosing a pack for Sunday breakfast. Focus on how much you’ll get and how often you’ll use the sprinkles afterwards; don’t assume from the product name that they’re individual breakfast portions.
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De Ruijter Intense Dark chocolate sprinkles 200 g
A 200 g pack to consider if you’re looking for dark chocolate sprinkles for one breakfast and don’t need individual sachets.
Check the ingredients and allergens for this variety on the packaging.
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g'woon dark chocolate sprinkles 400 g
This 400 g pack is particularly worth considering if you’ll use sprinkles after Sunday breakfast too.
Check the label on the pack you choose for ingredients, allergens and storage information.
Frequently asked questions
What if by ‘single bar’ I mean one breakfast portion?
In that case, look for individual portions of sprinkles rather than a chocolate bar. Albert Heijn lists De Ruijter Kleintjes as containing eight portions, while Jumbo lists Strooi Mini's with eight pieces. Check exactly which types of sprinkles the pack contains.
How should I store an opened pack of sprinkles?
Follow the storage and best-before information on the packaging. The product information for the De Ruijter and Venz varieties mentioned recommends storing them in a cool, dry place and says to check the pack for the best-before date.
Does ‘dark’ mean the sprinkles don’t contain milk?
No, ‘dark’ doesn’t mean that. The product information for De Ruijter Specials Intens Puur lists milk and soya, so always check the ingredients list and allergens for the exact variety. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on the labels of prepacked foods.