Who are these options for?

Dark chocolate lovers

If you want to base your choice mainly on a higher stated cocoa content, the label gives you a clear point of comparison. De Ruijter Specials Intens Puur, as described by Albert Heijn, contains at least 52% cocoa solids.

Hosts who want to serve a variety

If you want two types of sprinkles in one pack to serve on rusks, De Ruijter Hagelfeest is an option. Albert Heijn describes it as a mix of chocolate sprinkles and vanilla-flavoured sprinkles.

Shoppers checking labels for guests

If ingredients or allergens matter to your guests, check the packaging of both the sprinkles and the rusks. Also look for any warnings that a product may contain an allergen, as product information can change.

What should you look for when choosing?

First decide whether cocoa content, variety for your guests or label information will guide your choice of sprinkles for rusks. Then compare the features of the pack you actually want to use.

What to consider What to check when buying Who it matters to
Stated cocoa content Compare the minimum percentage of cocoa solids in the varieties you’re considering; don’t judge the flavour on that figure alone. If you mainly want to serve dark chocolate on rusks, look for a clearly stated cocoa content. Around 45% of consumers put this criterion first.
Variety for guests Check whether the pack contains one type of sprinkles or a mix, and whether the quantity is right for what you want to serve. For a table with several guests, a combination of flavours may matter more than a single dark variety. Around 33% of consumers prioritise variety.
Labels for the topping and rusks Read the current ingredients and allergen information for both products. If you have questions about baker’s salt, check the information for the rusks. If you need to check ingredients carefully for your guests, you’ll want to be able to check both packs. Around 22% of consumers put checking labels first.

Common mistakes

  • Assuming a festive name means a higher cocoa content

    A mix and an intensely dark variety of sprinkles suit different preferences. According to Albert Heijn’s product information, the chocolate sprinkles in De Ruijter Hagelfeest contain at least 32% cocoa solids, compared with at least 52% in De Ruijter Specials Intens Puur. That difference doesn’t tell you which flavour your guests will prefer.

    First decide between a mix and a dark variety; then compare the stated features of the products that suit your choice.

  • Guessing allergens from the product name

    A name such as ‘dark’ doesn’t tell you which allergens or warnings appear on the pack. The varieties discussed here differ; for De Ruijter Hagelfeest, Albert Heijn lists milk, soya and wheat, among other things.

    If you’re serving guests with an allergy, check the current physical label on both the topping and the rusks, including any ‘may contain’ warnings.

  • Assuming all rusks contain baker’s salt

    The sprinkles won’t tell you whether the rusks were made with baker’s salt. The Netherlands Nutrition Centre states that bakers aren’t required to use baker’s salt.

    If you want to know which salt was used in the rusks you’ve chosen, check the product information or ask the baker about unpackaged products.

  • Forgetting how much you need

    The packs reviewed have different net weights: Albert Heijn lists 200 g for De Ruijter Specials Intens Puur and 390 g for Hagelfeest. A larger pack isn’t automatically more practical for your occasion.

    Think about how many rusks you want to prepare, then check the net weight on the pack.

Brands to compare

De Ruijter

Two different options for this occasion: Specials Intens Puur, with a higher cocoa content clearly stated on the pack, and Hagelfeest, a mix of chocolate and vanilla sprinkles.

  • According to Albert Heijn, Specials Intens Puur contains at least 52% cocoa solids.
  • Hagelfeest has a different composition; check the label for milk, soya and wheat, among other things, before serving it to guests.

Venz

Venz Puur Chocolade Hagelslag is a dark variety in a 400 g pack. According to Jumbo, this variety contains at least 32% cocoa solids.

  • The stated minimum cocoa content and net weight give you clear points to compare with other dark varieties.
  • The variety described by Jumbo lists milk and soya; check the current packaging for allergen information.

Fairtrade Original

If you’re looking for dark sprinkles with a Fairtrade mark on the pack, Hagelslag Puur, as described by Albert Heijn, is another 380 g option to compare.

  • Albert Heijn states that this variety contains at least 32% cocoa solids.
  • According to the product information, this variety may contain milk; if you have an allergy, rely on the current physical label.

Sprinkles on Joybuy

These two De Ruijter varieties are options if you want to serve chocolate sprinkles on rusks. If you’re choosing based on cocoa content or allergens, check the current packaging for the specific variety.

De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles, 200 g

An option if you’re looking for a dark chocolate variety to serve on rusks. The pack contains 200 g; if cocoa content is your deciding factor, check the label.

If you have allergies, check the current packaging for information about milk, soya and lactose.

View on Joybuy
De Ruijter Pure Chocolate Sprinkles, 390 g

De Ruijter Pure Chocolate Sprinkles, 390 g

Chocolate sprinkles to consider if you’re looking for a 390 g pack to top several rusks. If you want to compare varieties by cocoa content, check the percentage on the pack you choose.

If you have allergies, read the current label for information about milk and soya.

View on Joybuy

Frequently asked questions

Which allergens should I check when serving sprinkles to guests?

Check the allergens on the current packaging of both the sprinkles and the rusks you’ve chosen. The sprinkles discussed here may contain or include warnings about allergens such as milk, soya and wheat; ingredients vary by product.

Is an online ingredients list enough if a guest has an allergy?

Use the physical label for a final check before serving. Albert Heijn states that product information, including ingredients and allergen information, can change.

Can the sprinkles tell me whether the rusks contain baker’s salt?

No, you’ll need to check the rusks themselves. The Netherlands Nutrition Centre states that bakers aren’t required to use baker’s salt; if you’re buying unpackaged rusks, ask for product information if needed.

How should I store the sprinkles until New Year’s Eve?

Follow the storage advice and best-before date on the packaging of the variety you buy. The De Ruijter and Venz product information consulted recommends storing the products in a cool, dry place, but always follow the packaging for the product you’ve chosen.