Who is this relevant to?

If you’re letting children decorate themselves

Want children to decorate cupcakes, yoghurt or bread rolls without everyone scooping from the same open pack? You can portion the sprinkles into bowls in advance. Jumbo lists a 140 g pack of De Ruijter Kleintjes Strooibaar; check how you plan to serve its contents.

If you’re buying for a larger group

If you’re making several party treats, the main things to consider are how many sprinkles you’ll need and who will serve them. Jumbo and Albert Heijn list various standard 300 g packs, which you can compare by weight and ingredients.

If you want cupcakes to match a party theme

If the topping is part of the decoration, a mix of colours and shapes could be a good choice. Albert Heijn also suggests Venz Tijgervlokken, in a 200 g pack, as a cupcake topping.

What should you look for when choosing?

First decide whether the children will sprinkle the topping themselves or an adult will hand out portions. Then compare the pack size and ingredients with what you want to decorate, and check the allergens for each product separately.

What to consider What to check Who it matters to
Portioning Check the type of packaging and whether you can portion the contents into bowls in advance; a shaker pack isn’t automatically a squeeze bottle. If the children are decorating their own cupcakes, I want to avoid everyone scooping from the same open pack. For around 42% of consumers, portioning is the top priority.
Quantity Check the weight of each pack and work out how many treats you want to decorate. If I’m making several treats, I want to know in advance whether there’ll be enough sprinkles for everyone. For around 33% of consumers, quantity comes first.
Festive presentation Check what types of sprinkles the mix contains, and read the ingredients and allergen information on the chosen pack. For cupcakes with a party theme, I’m mainly looking for a mix of colours and shapes that fits. For around 25% of consumers, presentation takes priority.

Common mistakes

  • Assuming it comes in a squeeze bottle based on the search term

    Chocolate flakes, sprinkles and other toppings come in different types of packaging. A small shaker pack doesn’t tell you whether children will be able to dispense the contents neatly.

    Check the product photo and description for the exact pack before planning how to serve the topping at the party. You could also portion it into small bowls in advance or ask an adult to hand it out.

  • Confusing festive packaging with allergen information

    According to the product information, De Ruijter Kleintjes Strooibaar, listed by Jumbo, and Venz Tijgervlokken, listed by Albert Heijn, contain ingredients including milk, soya and wheat. A fun appearance doesn’t mean a product is suitable for a child with a food allergy.

    Ask about allergies in advance and check the ingredients, highlighted allergens and any warnings on the pack you’ve bought before serving. Keep the packaging handy when you hand out the topping.

Brands to consider

These examples relate to specific flakes or sprinkles and don’t indicate what each brand offers in every type of packaging.

De Ruijter

Jumbo lists De Ruijter Kleintjes Strooibaar, a 140 g mix for anyone wanting to use different types of sprinkles on party treats.

  • The mix combines chocolate flakes with chocolate sprinkles and fruit sprinkles.
  • The product information lists milk, lactose, soya, wheat and cereals containing gluten. Check the label on the pack you choose.

Venz

Albert Heijn describes Venz Tijgervlokken, in a 200 g pack, as a mix of milk chocolate flakes, orange vanilla-flavoured flakes and shapes.

  • The product page suggests using them on cupcakes and baked goods.
  • This mix is listed as containing milk, lactose, soya, wheat and cereals containing gluten. The product name doesn’t confirm that it comes in a squeeze bottle.

Jumbo

Jumbo lists its own 300 g varieties of chocolate flakes for anyone looking to compare standard-size packs.

  • Its range includes 300 g packs of dark chocolate flakes, milk chocolate flakes and duo flakes.
  • Check the ingredients and allergens for each variety you choose; a large pack won’t portion itself out for each child.

Albert Heijn

Albert Heijn lists, among other options, AH Mix flakes, milk chocolate flakes and dark chocolate flakes, all in 300 g packs.

  • The varieties give you a choice of ingredients in the same pack size.
  • Check the information for the exact variety and the pack you’ve bought to find out about its ingredients and allergens.

Lidl

Lidl Netherlands lists 300 g packs of milk chocolate flakes for anyone looking for a standard-size pack.

  • The listed pack contains 300 g.
  • Lidl says this product is only available in store, so check the pack and its label there.

Products for sprinkling and decorating

These products are sprinkles and flakes for cupcakes, bread or yoghurt, among other things. If you want children to dispense them themselves, check the type of packaging and portion out the contents in advance if needed; the stated pack size doesn’t tell you whether it’s a squeeze bottle or comes in individual portions.

Venz milk chocolate sprinkles 400 g

Venz milk chocolate sprinkles 400 g

For anyone wanting to use milk chocolate sprinkles on cupcakes. The pack contains 400 g; check how they’re dispensed if the children will be sprinkling them themselves.

The product information lists milk and soya. Read the label and any warnings about cross-contamination before serving.

View on Joybuy
Venz chocolate and vanilla-flavoured sprinkles 400 g

Venz chocolate and vanilla-flavoured sprinkles 400 g

For decorating cupcakes with chocolate and vanilla flavours. The pack contains 400 g; decide how you’d like to portion out the sprinkles.

The product information lists milk, soya and wheat. Check the label on the pack you’ve bought.

View on Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

For anyone wanting to top cupcakes with a mix of chocolate and vanilla flakes. The pack contains 200 g; check how you plan to serve the flakes.

The product information lists wheat and soya and names milk as a possible allergen. Read the label before serving.

View on Joybuy
De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

For anyone wanting to top cupcakes with milk chocolate flakes. The pack contains 200 g; check the type of packaging if you want the children to sprinkle them themselves.

The product information lists milk and soya. Check the label and any warnings about cross-contamination.

View on Joybuy
g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

For anyone wanting to serve milk chocolate flakes on bread or stirred into yoghurt. The pack contains 300 g; if you’re setting up a self-service station, plan how you’ll hand them out separately.

The product information lists milk and wheat. Check the label on the pack you’ve bought.

View on Joybuy

Frequently asked questions

Do I need to check for allergens when serving sprinkles at a children’s party?

Yes, check the exact pack before handing out the sprinkles. For De Ruijter Kleintjes Strooibaar, Jumbo lists ingredients including milk, soya and wheat; Albert Heijn lists those allergens for Venz Tijgervlokken too. Ask about allergies in advance, and check the ingredients list and any cross-contamination warnings for the product you’re actually serving.

How should I store chocolate flakes until the party?

Follow the storage instructions and best-before date on the pack you’ve chosen. Keep the packaging even after portioning out the contents, so you can refer to the product information when you serve the flakes.

Is the online product information enough to check for allergens?

Use online product information to help you choose, but also check the pack you receive or buy. Ondernemersplein states that mandatory food labelling information must also be available online; when serving the product, the ingredients and allergens in the exact variety you’ve bought are what matter.