Who is this for?

Hosts looking to keep mess to a minimum

You want guests to take small amounts of sprinkles. As the options shown are dry products sold in boxes, you’ll need to decide separately how to serve them.

Hosts with a colour theme

You want pink and white or blue and white sprinkles to suit the occasion. PLUS and Jumbo list these colour options in 330 g boxes.

Hosts whose guests need to check allergens

You want to be able to check the ingredients of each option before serving. For example, Joybuy lists wheat starch in the blue and white sprinkles; check the box label for the latest information.

What should you look for when choosing?

First decide whether serving style, colour, quantity or ingredients are your main priority. The size of the box alone doesn’t tell you how much will be spilt when serving.

What to consider What to check before buying Who it matters to
Controlled serving Check that the product really contains sprinkles and find out how it is packaged and dispensed. If you’re buying a box, decide how you’ll serve them. If I want to share sprinkles between several guests, I want to control how much I serve each time. For around 33% of consumers, controlled serving is the top priority.
Colour Decide whether you want the pink and white or blue and white option; PLUS and Jumbo list these in 330 g boxes. For a celebratory coffee morning, I want the colour to suit the presentation, even if I need to serve the sprinkles separately. For around 25% of consumers, colour comes first.
Quantity Compare the net weights: Albert Heijn lists 270 g of crushed sprinkles, while the colour options mentioned contain 330 g. Match the amount you plan to serve to your guests. For a small group, I don’t want to look only at the stated number of portions; I want to decide how much to serve myself. Around 17% of consumers prioritise quantity.
Ingredients and allergens Read the current label for each option, including the ingredients, allergens and any warnings. If guests need to take allergens into account, I want to know what’s on the box I’ve bought before serving. Around 25% of consumers prioritise this check.

Common mistakes

  • Assuming any squeeze bottle contains sprinkles

    A product in a squeeze bottle may contain something other than the dry sprinkles sold in the boxes mentioned here.

    Before buying, check the product name, contents and packaging. Don’t rely on the dispensing method alone.

  • Choosing based on colour alone

    The colour doesn’t tell you which ingredients and allergens are listed for the option you’ve chosen. Joybuy lists wheat starch in the blue and white sprinkles.

    Read the label on every box you buy before serving the sprinkles to guests.

  • Confusing the box size with the number of portions

    A 270 g box and a 330 g box won’t automatically provide a similar number of portions: that also depends on how much you serve each guest.

    Compare the net weights, then decide how much you’ll need for your gathering.

Relevant brand for reference

De Ruijter

Albert Heijn lists 270 g of De Ruijter crushed sprinkles. PLUS lists 330 g of pink and white sprinkles, and Jumbo lists 330 g of blue and white sprinkles.

  • You can choose between the crushed and coloured options mentioned, depending on the presentation you want and the box size.
  • The boxes mentioned are not shown to have a squeeze-bottle function; arrange a separate way to serve them if controlled portions matter.

Sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Can I serve sprinkles from a squeeze bottle?

The sprinkle options mentioned are sold as dry products in boxes, not in squeeze bottles. If you’re considering another product, first check that it really contains sprinkles and how its packaging dispenses them; a squeeze-bottle shape alone doesn’t tell you whether it will prevent spills.

Should I choose 270 g or 330 g of sprinkles?

Choose based on the option you want and how much you plan to serve: Albert Heijn lists 270 g of crushed De Ruijter sprinkles, while PLUS and Jumbo list the colour options mentioned in 330 g packs. Work out the number of portions based on how much you’ll serve, not just the net weight.

Where can I check allergens before serving sprinkles?

Check the ingredients and allergens on the label of every box you buy. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of prepacked foods; Joybuy lists wheat starch in the blue and white option.